Brandon Adams

Brandon Adams Email and Phone Number

Global marketing professional helping build brands, drive awareness, and enable partners and sales teams @ IDERA Software
Brandon Adams's Location
Apex, North Carolina, United States, United States
About Brandon Adams

I am a US Army Veteran, an armchair historian with a particular focus on Great Lakes Ships and Shipwrecks, and a devoted fan of Detroit sports teams (especially football and hockey). I have been a marketing professional for over 25 years across various industries.Over the last two decades I've marketed complex products and services across the IT channel, Power Quality, Pharma/CRO/Biotech, Technology, retail and manufacturing markets by leveraging quality content and thought leadership to drive leads and action. I've also spoken at numerous trade shows, industry events and on podcasts as a marketing expert and resource. Specialties:Marketing communications, product marketing, social media, social marketing, partner and channel programs, product strategy and innovation, branding, content development, print and online collaterals, education and training program development, direct marketing and trade show strategy/implementation.

Brandon Adams's Current Company Details
IDERA Software

Idera Software

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Global marketing professional helping build brands, drive awareness, and enable partners and sales teams
Brandon Adams Work Experience Details
  • Idera Software
    Product Marketing Manager
    Idera Software Oct 2023 - Present
    Houston, Tx, Us
    Product marketing manager for Idera's complete line of SQL products including SQL Diagnostic Manager, SQL Compliance Manager, and others. Develop positioning and GTM and enablement strategies for product lines, drive lead and demand generation.
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  • Veeam Software
    Senior Channel Product Marketing Manager
    Veeam Software Jul 2022 - Mar 2023
    Seattle, Wa, Us
    Collaboration with global product management and product marketing teams to drive product development, use cases and services positioning and messaging that resonates with ecosystem partners - empowering success for all sales channels. Interaction with field marketing teams in global GEOs developing innovative programs to drive global demands. Collaboration with global/regional channel sales organizations to create/distribute/ensure marketing campaigns and assets are available and in use to drive business through the channel.Product Line Responsibility: Backup for Salesforce, AWS, Google and Azure. Partner Renewals, Kasten K10/Kubernetes backup, and Veeam One proactive monitoring & analytics.
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  • Hcl Software
    Product Marketing Manager
    Hcl Software Mar 2020 - Jul 2022
    Noida, Uttar Pradesh, In
    Developing strategy, goals, product positioning and messaging for HCL's Digital Solutions family of email, chat and video meetings platforms (HCL Verse, HCL Notes, HCL Atlas and HCL Sametime.)
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  • Metabolon, Inc.
    Senior Marketing Manager
    Metabolon, Inc. Oct 2016 - Mar 2019
    Morrisville, Nc, Us
    Led the marketing team at the definitive metabolomics research organization - developing marketing strategy targeting the academic and commercial markets, blog posts, social media presence and strategy, and interactive and webinar strategy and implementation. Also responsible for trade show and event strategy - from exhibit to promotion to keynote speaker/presenter management.
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  • Cisco
    Social Media Manager - Global Partner Marketing
    Cisco Feb 2016 - Sep 2016
    San Jose, Ca, Us
    In this short term contract role, I developed the global partner marketing social media strategy and managed the Cisco Partner blog to include writing blog posts, editing, cross promotion with PR agencies, and overall day to day management of the Cisco partner marketing blog and site. I was also the point for developing blog scheduling and securing blog writing resources as needed.
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  • Fast Lane
    Senior Product Manager, Cisco & Vmware
    Fast Lane Feb 2015 - Mar 2016
    Raleigh, North Carolina, Us
    Responsible for the overall development of strategic and tactical plans for Cisco and VMware product lines (including certifications) - with creation of commercialization strategy and planning/launch of new product line offerings. Also developed product line training modules and marketing components of each product line enhancement, update and launch.Created original content for product lines to include blogs & social posts, technical training outlines, course outlines, product/service literature, and partner and customer facing digital content.
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  • Truphone
    Director Of Channel Marketing
    Truphone Apr 2014 - Feb 2015
    Clerkenwell, England, Gb
    Responsible for the creation and management of US Channel Partner Program including overall strategy and creation of thought leadership materials, white papers, literature, and video resources. Developed partner MDF program and promotional strategy to include the rollout of new Channel program brand standards and partner resource portal. Traveled extensively in support of channel sales meetings, engaged as speaker at industry and trade events representing Truphone.
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  • Eaton Corporation
    Channel Marketing Manager
    Eaton Corporation Apr 2011 - Apr 2014
    Dublin, Ireland, Ie
    Develop marketing plans and revenue goals for Distributors and VAR 500 accounts for Central and West Coast US regions to include ongoing marketing, SPIFF, MDF and customized partner programs to leverage product launch, market conditions and to enhance competitive advantage.Management of PR, web and creative initiatives for channel segment including development of literature, customized marketing materials, white papers & application notes, and partner portal content. Strategic and tactical management of event, floor day and trade show presence - promotions, unique event strategies and lead acquisition activities, and coordination of event sponsorship. Also featured speaker at several events and channel workshops.Won the 2014 CRN Channel Champions Award for Best Power Quality Partner Program - dethroning the previous winners who had held the award for 20 straight years.
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  • Eaton Corporation
    Marketing Communications Manager
    Eaton Corporation Oct 2007 - Apr 2011
    Dublin, Ireland, Ie
    Developed integrated marketing communications plan for multiple product lines geared toward various sales groups - direct sales, distributors, and manufacturers reps. Managed online sales support system CRM process, lifecycle analysis and ongoing promotions/launch activities.Directed the production of video, web, print and all forward-facing content to include writing of white papers, literature, application notes, and web content.
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  • Cogenics
    Marketing Communications Manager
    Cogenics Apr 2003 - Oct 2007
    Us
    Overall marketing program strategic development and management, event strategy and tactical execution. Directed the rebranding strategy of entire organization through acquisition process. Repositioned a gene expression service unit resulting in a 50% increase in revenue to $9.5M.Creation of collaterals, white papers, scientific posters, and web content. Managed external vendor relationships and marketing budget with reporting to BOD.
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  • National Institute Of Environmental Health Sciences (Niehs)
    Marketing Manager
    National Institute Of Environmental Health Sciences (Niehs) Jan 2000 - Apr 2003
    Research Triangle Park, Nc, Us
    Managed the marketing department of the NIEHS family of print publications including the National Toxicology Program and Environmental Health Perspectives journals. Developed event and trade show strategy and tactical execution. Created press releases, literature and web content, and acted as spokesperson for the institute's publications.
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  • Aas
    Marketing Program Manager
    Aas Jan 1996 - Jan 2000
    Au
    Managed rebate and promotional marketing programs for various clients including: Levi's, Dockers, Osh Kosh B'gosh, DANA, Channellock, Sun Microsystems, and VW/Audi Parts and Service.
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  • Us Army
    Sgt, Military Police
    Us Army Jan 1991 - Jan 1996
    Arlington, Virginia, Us
    5 years active duty, addtl. 6 years reserve service ending in 2005Served as enlisted Military Policeman, US Military Customs inspector, and Police Patrol Supervisor.787th Military Police Battalion OSUT: Fort McClellan, AL42nd Military Police Group / 193rd Military Police Company: Wurzburg, GermanyHeadquarters Company, US Army Garrison: Fort McCoy, WI2015th US Army Garrison: Southfield, MI535th Military Police Battalion: Raleigh, NC
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Brandon Adams Education Details

  • Regent University
    Regent University
    Organizational Leadership & Management

Frequently Asked Questions about Brandon Adams

What company does Brandon Adams work for?

Brandon Adams works for Idera Software

What is Brandon Adams's role at the current company?

Brandon Adams's current role is Global marketing professional helping build brands, drive awareness, and enable partners and sales teams.

What schools did Brandon Adams attend?

Brandon Adams attended Regent University.

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