Responsible for supporting digital centers of excellence in U.S. and China leveraging consistent measurement frameworks and methodologies. Works cross functionally with regional digital analysts across global markets to ensure best practices are leveraged across all digital reporting.

• Launched eCommerce platform for 40+ retail locations resulting in high double-digit incremental sales achieved.• Implemented a1 to 1 targeted social/display advertising campaign that drove in-store spend at a rate of 5:1 return on ad spend (ROAS). • Launched 'welcome" journey for new loyalty acquisitions that led to double-digit increases in customer engagement.• Developed social media advertising strategy that links to exponential growth in followers and engagement.• Built B2B digital services sales models for independent grocers to provide a meaningful digital presence.• Shepherded organization towards a digital future by achieving buy in to shift marketing dollars away from print to digital.

• Launched loyalty program to 26 newly acquired retail locations, growing the loyalty customer base 15%.• Implemented digital acquisition strategy for loyalty sign up. Achieved 60% digital sign up, more than 2 million brand impressions to the targeted demographic in the market and reduction in store payroll.• Developed a three-year strategic personalization roadmap that included recommendations for technology, strategies and cross-functional execution.• Implemented enterprise data analytics platform and tools (Aimia) within the Loyalty function to optimize promotional mix and pricing to drive increased consumer engagement.• Developed numerous targeted brand campaigns inclusive of promotions and surprise and delights. Example - partnered with Coke to develop a 1:1 campaign to our most loyal brand customers, which drove incremental shopping trips.

• Developed regular reporting, analytics and dashboards for the Executive team. This included materials for Board presentations, strategic planning and top-to-top executive level meetings with vendors. • Implemented new procedures for category analyst team to follow for the category review process to become more consumer-centric. Leveraging our loyalty data we were able to demonstrate 5-7% increase in category performance vs. control stores.• Provided robust analytical assessment inclusive of promotions and product data to the executive team to support new business development; resulting in the acquisition of a $50M annual sales contract for military customer. • Negotiated new syndicated market data provider contract to realize a potential cost synergy of $127k/year (as part of the merger between Spartan Stores and Nash Finch)

• Spearheaded cross functional initiative to coordinate data and resources to create the quarterly Vendor Funding Report. This report was able to capture over $350 million in vendor income in one location and was leveraged by all of merchandising and finance.• Strengthened company's productivity by leading implementation of internal seasonal candy ordering templates as well as sell-through reporting. This led to double digit percentage increases in seasonal sell through which ultimately led to reduced known loss.• Supported merchandising team with customer centric analysis to help understand the “why” behind category performance and what promotional tools to leverage to increase performance moving forward.

• Oversaw day to day promotional, pricing, and inventory activity for the following categories: Cosmetics, deodorant, hair care, body care, and shave care.• Participated in category reviews to understand consumer behavior, map out the promotional calendar and determine appropriate product assortment.• Worked with independent customers to ensure merchandising execution of new E.L.F. cosmetics racks which helped drive high margin distribution sales.• Resolved supply chain issues with vendor partners, warehouses, and customers.• Managed guaranteed sale programs for sun care that saved the company millions of dollars in known loss.

• Accountable for 125-170 associates on average among the three stores I was accountable for. Stores averaged $22million annually in sales. • Implemented new Computer Automated Ordering (CAO) program at store during grand opening at Hastings Family Fare. This new system significantly reduced inventory holding cost for the store, providing more cash on hand.• Assisted with project management for grand opening of three stores • Reached out to local restaurant owners to hosts several wine dinners to help increase special order sales and build customer loyalty by cementing our brand as a destination for wine.• Accountable for weekly payroll budget as well as sales forecasting and sharing sales and inventory data with store management team.