• Achieved 178% increase in annual sales in FY24 comp to FY17 (first FY with Leica) with 19% average growth in actual sales YOY for the past seven years• Developed all three Deputy General Managers I hired (prior to current DGM) to promotions to internal, national and regional corporate and sales positions• Exceeded budget by 30%, 10%, and 30% the last three years (FY22-FY24) respectively• Perennial top-six Leica-owned Store worldwide (68 Stores) in % Var to Budget and GM (Los Angeles, Shanghai, Dubai, Paris, and London most commonly among top six with Bellevue)• Conceived and led implementation of visual accessories “menu” resulting in only US Store with an increase in Units Per Transaction (UPT - Basket Size) in FY22 (14.95%), then leading to all US stores increasing their UPT by at least 50% by FY24 EOY• Highest UPT among US Stores for past three years

• Received highest-possible ratings in all categories of annual anonymous employee survey, which TJ’s upper management uses as a key career-advancement indicator• High volume/traffic leadership snapshot: Sales floor manager on three record-setting sales days (up to $158K/day) directly managing up to 45 employees/hour serving ~3,500 customers in 10K sq/ft of selling space while ensuring receipt and stocking of up to 18 pallets of merchandise• Elevating the frequency and quality of employee engagement by influencing the recognition, coaching, and documentation skills of store, peer, and subordinate managers• Streamlined the candidate application process saving time for managers and improving response time to all applicants• Reconfigured receiving warehouse resulting in 100% improved receiving efficiency and downstream benefits such as increased mgmt. presence on the floor and faster truck-to-shelf product movement

• Led new-store grand-opening team to #1 of 129 REI stores in Mobile Selling Assistant (mobile POS) use in all key metrics: percent of total transactions, total sales and total number of transactions• Trained and mentored managers to train all of REI’s core trainings, from New-Hire Orientation and Customer Service Training to Diversity & Inclusion and Advanced Sales and Service Training

• Led only dept. in 350+ employee Seattle Flagship store to achieve statistically significant increases in 2011 Employee Survey (in “Performance Management” and “Supervision” categories); dept. achieved favorable growth in all categories and finished higher than or equal to store average in all categories • Communication lead on cross-functional team that designed and implemented the managerial coaching and recognition tracking Excel database that facilitated the effective implementation and managed the changes of REI’s new Performance Management Process for numerous stores • Elevated feedback, recognition, and coaching environment for staff and managers resulting in increases in sales and morale, and a 50% decrease in use of formal disciplinary process• Designed a sales-recognition program and a sales-tracking and communication display that increased customer engagement and membership sales and was rolled out in numerous REI stores• Mentored six Sales Specialists to Sales Manager positions; strong hiring skill setNumerous examples of exceeding sales and service goals available on full resume, including:• Exceeded 2011 merchandise sales goal by 12.2% in Seattle ($12.6MM vs. $11.2MM), contributing significantly to overall store sales considering store finished 3.3% under plan ($63MM vs. $65.1MM)• Achieved 154% of membership sales goal in Seattle, averaging 163% vs. goal since my arrival compared to 120% in 12 months prior; dept. responsible for 971 of the store’s 1084 surplus memberships vs. goal in 2011

• REI Outdoor School rolled out nationally after I led executive-level REI leaders and Board members on a field outing showcasing my photography programs• Designed and implemented six of REI Outdoor School’s most successful programs measured by data such as total revenue and number of clients enrolling in additional classes and field outings