Brandon Loo Email & Phone Number

Singapore, Singapore

- Successfully managed and expanded Klook Singapore's Organic Social Media presence on Facebook, Instagram, Telegram, and TikTok, driving growth and engagement by 30%.- Orchestrated and executed impactful social media campaigns for Klook Singapore's prominent events, including the SingapoRediscovers Campaign, More To Singapore Campaign, Klook Travel Fest 2022, and Klook Express @ Japan Travel Fair 2023, as well as major sale events.- Played a pivotal role in actively engaging and… Show more - Successfully managed and expanded Klook Singapore's Organic Social Media presence on Facebook, Instagram, Telegram, and TikTok, driving growth and engagement by 30%.- Orchestrated and executed impactful social media campaigns for Klook Singapore's prominent events, including the SingapoRediscovers Campaign, More To Singapore Campaign, Klook Travel Fest 2022, and Klook Express @ Japan Travel Fair 2023, as well as major sale events.- Played a pivotal role in actively engaging and fostering relationships with Klook Singapore's followers and users across various social media channels.- Authored captivating blog posts, including high-ranking entries like "Singapore's Best Bike Routes," "Singapore's Best Hotels," and "Perth Road Trip Itinerary," generating top line visibility on Google search.- Generated and curated compelling content while driving sales by 20% for Klook's diverse array of social media channels, including Facebook, Instagram, TikTok, Telegram, and YouTube.- Collaborated closely with cross-functional teams and stakeholders to ensure seamless social media promotion and robust support for key campaigns and events at Klook Singapore. Show less

Singapore

- Executed a digital marketing campaign to increase reach and generate sales for the IntensE programme- Proposed and implemented new marketing strategies for the following cycle of the IntensE programme

Singapore, Singapore

Singapore International Film Festival 2017 & 2018 Campaign:- Spearheaded content creation and coordinated social media platforms (Facebook & Instagram).- Oversaw and managed the event-specific webpage in collaboration with the web developer.- Provided live event coverage on social media platforms (Facebook & Instagram).Giving Week 2018 Campaign:- Directed and managed the production of campaign collaterals and main/post-campaign highlight videos.Social Media… Show more Singapore International Film Festival 2017 & 2018 Campaign:- Spearheaded content creation and coordinated social media platforms (Facebook & Instagram).- Oversaw and managed the event-specific webpage in collaboration with the web developer.- Provided live event coverage on social media platforms (Facebook & Instagram).Giving Week 2018 Campaign:- Directed and managed the production of campaign collaterals and main/post-campaign highlight videos.Social Media Projects:- Served as the Social Media Manager for esteemed brands such as Motherswork, Singapore International Film Festival, Carlsberg, and Strongbow.Client Accounts Managed:- Led the branding project for South Beach Club, updated Resorts World Singapore's brand guide, and assisted in collateral development for RCI. Also contributed to the Individual Collective branding project.Video Production:- Conceptualized and produced engaging video content for renowned brands such as Jaeger LeCoultre, Kraftwich, Giving Week, Singapore International Film Festival (SGIFF), Tote Board, Rocket Eyewear, Samsung, Motherswork, Deliveroo, and White Coat. Show less

Singapore

Assisted in the re-branding project for Le Petit Society:- Actively participated in branding workshops and transcribed dialogues.- Contributed to the development of brand pillars and the brand story.Contributed to crafting a media box for Clinique:- Coordinated with influencers and media personnel to facilitate delivery drop-off.- Tracked social media posts of influencers and media personnel.Assisted in research for Vogue client pitch:- Conducted extensive… Show more Assisted in the re-branding project for Le Petit Society:- Actively participated in branding workshops and transcribed dialogues.- Contributed to the development of brand pillars and the brand story.Contributed to crafting a media box for Clinique:- Coordinated with influencers and media personnel to facilitate delivery drop-off.- Tracked social media posts of influencers and media personnel.Assisted in research for Vogue client pitch:- Conducted extensive research on potential competitors of Vogue.- Compiled an Excel list of luxury brands currently available in premium shopping outlets across Singapore.Aided in the realignment of product images and revision of product descriptions for the Straits Whole Foods website. Show less

Singapore

Handled copywriting for The Cajun Kings and Calamansi social media platforms.Assisted in The South Beach branding workshop and conducted research for The South Beach branding project, including:- Compiled a list of current names of rooms and amenities in popular hotels around Singapore.- Gathered mission statements of popular hotels around Singapore.- Researched successful social media campaigns conducted by international hotels.Conducted research for Coverbrite… Show more Handled copywriting for The Cajun Kings and Calamansi social media platforms.Assisted in The South Beach branding workshop and conducted research for The South Beach branding project, including:- Compiled a list of current names of rooms and amenities in popular hotels around Singapore.- Gathered mission statements of popular hotels around Singapore.- Researched successful social media campaigns conducted by international hotels.Conducted research for Coverbrite, including:- Sourced suitable images to accompany Coverbrite's landing page.- Researched top Singaporean financial advisors and their network scope. Show less

Singapore

- Contributed to the revamp of Universal Studios Singapore brand guidelines.- Established a streamlined filing system for backlogged creative briefs.- Served as a project coordinator, bridging the Universal Studios Singapore marketing team and the creative team.- Collaborated on the creation of the Sesame Street E-Mail banner to coincide with the opening of Sesame Street Spaghetti Space Chase.- Assisted in implementing copy updates for the park map and park website.

Singapore

Studied frequency of aircraft landing and taking off from the airport & aircraft bay occupancy rate and proceeded to carry out a feasibility study Assisted in daily tasks performed by the duty officers- Assisted on routine checks of the airsite and aircraft baysWrote several SOPs for tasks being carried out in the airport

Bachelor Of Commerce - Bcom, Communication And Media Studies

Diploma, Integrated Facility Design & Management