Senior Product Marketing Manager
CurrentIntuit makes small business and personal finance easier with apps like QuickBooks, TurboTax, Mint, Mailchimp, and Credit Karma.Objective: Get more people to use, enjoy, and share Intuit apps.- Drive customer acquisition and revenue growth- Increase market share, wallet share, and mind share- GTM planning and execution- Align marketing strategy with peeps, ops, and tech- Define priorities and allocate marketing spend- Lead a cross-functional team- Collaborate with product, design, data, cx, and sales teams- Create and refine product messaging/value props- Create, test, and optimize marketing funnels- Create use cases, customer stories, demos, and other sales enablement materials- Define customer personas, journeys, and pain points - Discover consumer and competitor insights- Evaluate and select third party service, data, and tech providers- Public relations, analyst relations, media relations- Process improvement and automation- Hire, develop, and retain top talent
