Identifying opportunities and delivering comprehensive, sustainable solutions, proactively identified via business intelligence and frequent, direct interactions with mobile operators and OEMs. Responsibilities include: • Ensuring technical continuity during and after the sales process with enterprise telecom customers; • Ensuring solutions are strategically viable, differentiated, and defensible, to best serve both DT and the customer; • Translation of objective use-cases into functional and technical specifications for engineering execution and launch; • Rigorous post-launch stakeholder management and ongoing iterative optimization; • Supporting cross-functional global stakeholders including: Sales, Product Management, Operations, etc.

Managed the strategy and execution of the 2014 ebay mobile advertising launch. This launch introduced native advertising into ebay's suite of mobile applications, enabling advertisers to target users with the full breadth of ebay's first party data; including but not limited to cross device and real-time behavioral targeting.

Actively balanced ad product trajectory via reactive and proactive management of relationships with internal and external stakeholders. Directed steps to find and realize previously unidentified revenue opportunities.Identified and swiftly initiated implementation of consistent, industry standard ad sizes across product portfolio (400+ apps) to increase revenue potential. Developed external partnerships that guaranteed revenue to previously underutilized inventory. Conducted trials of nonstandard ad revenue models including CPA, CPI, CPC. Produced performance analysis detailing either financial viability or required changes. Consistently and aggressively pushed to prioritize implementation of targeting capabilities that would create brand cachet among industry competition – such as geo, behavioral and demographic data across platforms

Aligned goals between sales and product development teams yielding 68% increase in digital revenues YOY via growth in Mobile, Automotive, Retail, Rentals and Employment. Accomplished through extensive pipeline/team management, and product-driven audience extension.Key priorities were researching, identifying and implementing specific product strategies to create incremental audience and inventory (eg. Gopensacola). All launches were followed by hands-on rollouts to both staff and clientele to ensure successful adoption and revenue impact.Led a team of fourteen individuals to become digital experts in their given segments, via group and one-on-one digital training.

Worked with this mobile messaging startup to drive product decisions that would direct the product into unfilled marketplace niches. Placed strong focus on developing a viable monetization strategy centered around first party user-centric data including but not limited to geo, behavioral and demographic information.