Brandon Bettar

Brandon Bettar Email and Phone Number

EVP, Strategy and Partnerships at Excitant Digital Media @ Excitant Media
Brandon Bettar's Location
Sacramento, California, United States, United States
Brandon Bettar's Contact Details

Brandon Bettar personal email

n/a
About Brandon Bettar

At Excitant, we are the go-to digital media experts for large scale, long-term government agency contracts, relaying important messages to targeted influencers and communities across the US.

Brandon Bettar's Current Company Details
Excitant Media

Excitant Media

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EVP, Strategy and Partnerships at Excitant Digital Media
Brandon Bettar Work Experience Details
  • Excitant Media
    Executive Vice President, Strategy And Partnerships
    Excitant Media Jun 2020 - Present
    Sacramento, California, Us
    Oversee partnership and revenue growth in the government outreach space. Identify and align Excitant Digital Media with strategic partners in the advertising, marketing, media buying, public relations, creative, and research space, to execute long term government media contracts, and relay important messages to targeted influencers and communities in both California, and throughout the United States. Tasked with identifying both short and long-term revenue growth channels in the ever changing advertising and marketing landscape.
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  • Bonneville International
    Director Of Sales
    Bonneville International 2018 - 2020
    Salt Lake City, Ut, Us
    Directed and mentored team of 32, executing sales in radio and digital advertising, event marketing, sports partnerships, government business, custom programs, and business-to-business channels for regional broadcast media company. Highlighted premium customer service for 820+ customers and initiated unique sales incentives and rewards programs, while budgeting, forecasting and meeting annual sales revenue goals. Accelerated sales revenue growth by $1.5M, from $23M in 2018 to $24.5M in 2019, increasing key categories of weather/news/traffic by 106%, digital by 119%, and direct spot radio by 17%. Increased total revenues in seven out of eight categories in 2019, achieving 25.6% of market share in revenue while representing only 14% of radio station market. Coordinated with The Oakland A's Broadcast Team to design and negotiate 3-year broadcast contract, valued at $450,000. Collaborated with special events to launch country music festival, increasing sponsorship sales and ticket revenue by 400%. As new Director, rallied team to deliver $750K in incremental revenue dollars in under 3 months to reach 2018 budget goal.
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  • Cbs Radio
    General Sales Manager
    Cbs Radio 2012 - 2018
    Philadelphia, Pa, Us
    Managed sales team of 11 for two Sacramento radio stations, KHTK and KNCI. Established budgets, developed strategic plans, and coached team to hit targets. Cultivated 475 local, regional, and national clients, collaborating with programming, events, and promotions departments. 100% success hitting annual sales revenue targets, delivering 35% revenue increase and cumulative revenue generation of $75.3M over 6 years. Eliminated 2 competing country stations from market due to dominance in revenue generation and listenership. Awarded Sales Manager of the Year and Media Person of the Year in 2015 and 2017 by the Alliance of Women in Media.
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  • Cbs Radio
    Business Development Manager
    Cbs Radio 2009 - 2012
    Philadelphia, Pa, Us
    Executed event and sponsorship marketing for 100+ clients annually, achieving $1.8M+ in annual sales. Collaborated with special events, general sales, and digital sales to incorporate event and sponsorship marketing beyond radio campaigns. Identified and pitched sponsorship opportunities for revenue growth. Attained 18% revenue growth with new initiatives and custom programs, realizing 100% success hitting annual revenue targets. Established 6 new revenue generating events, including Pet-A-Palooza, Business Leaders Breakfast, and Anti-Bullying Campaign, exceeding $1 million in revenue. Spearheaded complete revamp of sponsorship packages to include proof of performance for recap and resigning partners.
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  • Cbs Radio
    Account Executive
    Cbs Radio 2006 - 2009
    Philadelphia, Pa, Us
    Top producing radio, event, and sponsorship sales account executive, implementing sales strategies and developing custom programs across multiple industries to hit monthly and quarterly revenue targets for 100% commission. Top winner of 2 national digital sales contests across CBS Radio’s medium-sized markets. Advanced 2 times within role to take over additional stations to help turn around their revenue goals. Developed and managed key strategic accounts, including Miller Coors, Heineken, Macy’s, Chevy, Honda and Raley’s.
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  • Results Radio Llc
    Program Director
    Results Radio Llc 2002 - 2006
    Santa Rosa, Ca, Us
    Oversaw 100% of content on-air, including all music and station imaging, plus hiring and training on-air personalities and DJs. Increased station revenue 166% from 2002 to 2003, and boosted station ratings from 3.4 to 11.8 from 2004-2006. Created non-traditional revenue opportunities, including collaborating with businesses and market entities to create innovative events such as “Mix After Work” concerts.
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  • Results Radio Llc
    On-Air Personality | Producer
    Results Radio Llc 2000 - 2002
    Santa Rosa, Ca, Us
    Prepared and delivered morning show on 106.7 Z-Rock as on-air personality and DJ. Organized playlists, engaged with live callers on-air, and delivered weather and traffic reports.
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Brandon Bettar Skills

Advertising Radio Advertising Marketing Strategy Radio Sales Digital Media Advertising Sales Marketing Media Buying Media Planning Sponsorship Radio Promotions Broadcast Management Radio Broadcasting Brand Development Sponsorship Sales Sales Management Media Sales Radio Host Broadcasting

Brandon Bettar Education Details

  • California State University, Chico
    California State University, Chico
    Organizational Communications

Frequently Asked Questions about Brandon Bettar

What company does Brandon Bettar work for?

Brandon Bettar works for Excitant Media

What is Brandon Bettar's role at the current company?

Brandon Bettar's current role is EVP, Strategy and Partnerships at Excitant Digital Media.

What is Brandon Bettar's email address?

Brandon Bettar's email address is bb****@****lle.com

What schools did Brandon Bettar attend?

Brandon Bettar attended California State University, Chico.

What skills is Brandon Bettar known for?

Brandon Bettar has skills like Advertising, Radio Advertising, Marketing Strategy, Radio, Sales, Digital Media, Advertising Sales, Marketing, Media Buying, Media Planning, Sponsorship, Radio Promotions.

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