Brandon Bills Email and Phone Number

PCC Community Markets is the nation’s largest food co-op with 16 retail locations and 118,000+ active members. The co-op’s mission is to ensure that good food nourishes the communities it serves, while cultivating vibrant, local, organic food systems.• Launched $11.8 million marketing and business development practice adding 132,000+ customer transactions.• Introduced and implemented ecommerce growth strategy reversing declining online sales and directly driving 12x ROI.• Lead strategy for membership/loyalty spanning member awareness, acquisition, engagement, and retention.• Oversee consumer research and insights practice including agency partners to drive customer learning and inform organizational strategy, targeting, and positioning.• Growth strategies contributed to multiple best sales weeks in the organization's 70-year history.

Pallet envisions a world where no one goes unsheltered. At each of the company's restorative shelter villages, a resource net of on-site social services, food, showers, laundry, and more helps people transition to permanent housing.• As 1st marketing hire, grew team to encompass all demand, brand, and product marketing activities directly driving >19,000% in growth; ranked #8 on Deloitte's 2023 Technology Fast 500 North America ranking and #1 in the Pacific Northwest for fastest-growing companies.• Grew inbound inquiries from <25 per month to as many as 1,500 per month (+5,900%).• Achieved 458+ favorable earned media stories garnering 3.4 trillion impressions (+781%) in national outlets including The Associated Press, The Washington Post, ABC, NBC, Los Angeles Times, and more.• Built Seed to Series B investment strategy and pitches yielding multimillion dollar investment by DBL Partners, Citi Impact Fund, Astia, AutoDesk, Lucas Venture Group, and private investors; led investor reporting.• Relaunched the Pallet brand with a focus on social impact, including an overhaul of creative strategy, messaging, brand voice, and go to market strategy.

One of the outdoor industry’s top 10 global conglomerates, Cascade Designs is the parent company to a diverse portfolio of iconic outdoor brands including Therm-a-Rest, MSR, MSR Global Health, SealLine, Platypus, Packtowl, and Varilite.• Led global product marketing communications team in developing and implementing strategy across all 7 brands under the company's umbrella.• Represented company as spokesperson and steer all public communications from press statements to executive talking points, translating highly complex and technical concepts into engaging stories.• Collaborated with creative, content, event, web, and ecommerce teams to integrate product marketing campaigns, amplifying results across channels and delivering a cohesive customer journey within each brand experience.

My role as Marketing Communications Manager at Cascade Designs was focused on MSR, the standard-setting brand in high-performance outdoor recreational equipment including tents, stoves, snowshoes, and water filtration.• Led global marketing communications for the MSR business unit, growing placements over 240% and impressions over 160% using innovative campaigns recognized and applauded by the outdoor industry.• Developed new standard for data-driven decision making, leveraging owned and third-party data to create strategic campaigns that increased time on site and pages per session, and decreased bounce rate.• Founded corporate social responsibility program and led cross-functional team to establish sustainability goals, set KPIs, improve business sustainability performance, and report on successes to all stakeholders.

• Led the planning, launch, optimization, and reporting on full cycle, integrated brand marketing campaigns to increase customer acquisition, loyalty, and retention; received All Star Award for marketing innovation.• Exceeded business objectives by using customer and market data to inform marketing strategy, including promotion of grocery delivery program that generated year-over-year transaction growth over 800%.• Built relationships with diverse functional teams across the business to guide organizational success.

• Coordinated and project-managed concurrent marketing campaigns with high level of organization and attention to detail, from strategic campaign planning to building and delivering reporting.• Led the organization and execution of all marketing events, partnering with interdepartmental teams and senior leadership to design engaging events that increased transaction counts over 450%.• Developed creative brand content for web and social media, growing digital impressions and engagement.

My first small business, the Yummy Bits provided high quality food and beverage photography, styling, and recipes for cookbook authors and consumer packaged goods companies including Chobani Greek Yogurt and Beck’s Beer.• Learned from hands-on, entrepreneurial experience in the areas of digital marketing, account management, leading through ambiguity, negotiation, and other skills.• Led email, social media, SEO, and digital marketing to drive over 12,000 unique global visitors to website each month.