Digital marketing professional with extensive experience spanning industries such as: financial technology, live entertainment & events, radio, retail, and academia. Big picture thinker, driven by data to optimize the best practices needed to drive brand awareness, audience engagement, and sales. Culture shifter, encouraging coworkers and clients to evolve and adapt in the face of challenges and problem solving, in order to achieve shared success. Champion of workplace integrity, respect, and communication.
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Director Of Digital MarketingSan Diego Fc Oct 2024 - PresentSan Diego, California, United States -
Associate Director, Paid SocialPenske Media Corporation Nov 2022 - Oct 2024Los Angeles, California, United States-Worked alongside the audience development team to produce paid social, branded content sponsorship, and live event promotion strategies for Penske Media Corporation's menu of brands, including: Billboard, Variety, The Hollywood Reporter, Rolling Stone, Deadline Hollywood, WWD, Robb Report, and more. -
Paid Search & Social Consultant (Fx Networks)Omg23 Apr 2022 - Oct 2022Burbank, California, United States-Planned and executed paid media strategies for FX Networks programming such as Atlanta, The Bear, What We Do In The Shadows, Reservation Dogs, The Old Man, Under the Banner of Heaven, Kindred, and more.-Managed buys across Meta (Facebook/Instagram), TikTok, YouTube, Twitter, and Snapchat.-Developed processes and refined workflow efficiencies for campaign executions.-Compiled KPI reports monthly for the FX Networks marketing executive team and stakeholders. -
Paid Media ManagerVssl Agency Apr 2021 - Mar 2022San Diego, California, United States-Led paid media efforts for a full service marketing agency with clients spanning healthcare, technology, enterprise services, and more.-Developed and implemented cross platform paid media strategies on Facebook, Google Ads Search & Display, Youtube, Twitter, Linkedin, and more.-Utilized content syndication platforms like Netline and farmed audience insights from 6sense.-Managed copywriters and graphics designers to develop content.-Compiled KPI reports monthly for the clients, executive team, and stakeholders. -
Paid Media SpecialistDiversyfund, Inc. Oct 2020 - Apr 2021San Diego, California, United States-Strategized and executed cross-platform marketing initiatives with a ~$600k monthly budget, to grow DiversyFund's 18,000+ investor base and $38MM REIT. -Worked together with reps from Taboola, Quantcast, Verizon Media, Hulu, and Adroll to traffic native and programmatic display ads.-Worked to develop sponsored content seen in Morning Brew, The Penny Hoarder, Axios, Elevator, Stack Media, and more.-Developed and implemented paid search strategies on Google, Bing, Apple.-Helped to manage creative agencies and freelancers to develop graphic and video content.-Compiled KPI reports monthly for the team, owners, and stakeholders. -
Digital Marketing CoordinatorBelly Up Feb 2017 - Apr 2020Greater San Diego Area-Helped lay the foundation for the company’s digital marketing efforts on Facebook Ads, with an annual platform budget of $60,000 - $120,000, to promote hundreds of live music, dance, comedy and other experiences in the greater San Diego area, achieving a 493% ROI in a month at the peak of our success.-Helped to curate an email subscriber base of ~100,000 unique members. Conducted A/B testing & segmentation.-Grew our social media following across Facebook, Instagram, and Twitter by ~30,000.-Managed graphic designers, interns, off-site event staff, and street team members.-Compiled KPI reports monthly for the team, owners, and stakeholders.-Curated organizational storage structure for the digital assets of our 500+ client list. -
Booking AssistantBelly Up Aug 2017 - Oct 2017Greater San Diego Area-Assisted talent buyers in booking shows that offer one-of-a-kind performance opportunities for both the artists and patrons to enjoy.-Processed contracts, riders, and payments for artists, bands, and performers at the Belly Up - Solana Beach, Music Box - San Diego, and more.-Assisted in maintaining daily correspondence between venue and artist management. -
Box Ofice AssociateBelly Up Jun 2016 - Aug 2017Greater San Diego Area-Managed phone and email traffic to the venue from patrons, artist management, sales clientele, etc. -Assisted in processing thousands of dollars in revenue through ticket sales each month.-Organized street team marketing material and retail products. -
Marketing InternBelly Up Sep 2015 - Jun 2016Greater San Diego Area-Assisted marketing coordinators in carrying out marketing objectives and cultivating social media profiles, to promote the company's brand image.-Performed housekeeping duties to support staff, patrons, and artists: including shopping trips, mailing runs, inventory maintenance, etc.-Aided in prospecting new marketing leads, investors, and more affordable service opportunities. -
Freelance Marketing ManagerBloominari Oct 2016 - Oct 2017Greater San Diego Area-Developed, budgeted, and implemented digital marketing strategies and ad campaigns for various clients.-Conducted market research of various target audiences to determine their quality as leads.-Managed large volume of ads, blogs, and other various marketing content created by staff. -
BaristaStarbucks: Cherry Hill, Nj/San Diego, Ca Oct 2014 - Mar 2017-Prepared quality food and beverages in a timely manner.-Demonstrated excellence in service and hospitality. -Remained patient and calm in stressful and fast-paced work environments.-Cleaned and maintained supplies, tools, equipment, and storage areas in order to comply with quality assurance standards. -
Front Office CoordinatorEntercom Sd (Kbzt 94.9 Fm, Kson 97.3 Fm, Kifm 98.1 Fm) Mar 2016 - Jul 2016Greater San Diego Area-Acted as first point of contact for artists, listeners, and clients visiting or reaching out to the office. Then catering to their needs and answering their questions, or directing them to the appropriate department who can.-Performed in administrative support role to the Office Manager, Accounts P/R, and Marketing Department.-Maintained upkeep of office inventory and equipment. -
Promotions AssistantEntercom Sd (Kbzt 94.9 Fm, Kson 97.3 Fm, Kifm 98.1 Fm) Sep 2015 - Mar 2016San Diego, California-Executed promotional objectives for 94.9 KBZT, 97.3 KSON, and 98.1 KIFM, at various concerts, caravans, and other large events in the greater San Diego area.-Assisted in upkeep of equipment ranging from tents, cameras, speakers, vehicles, and more.-Supported leadership in carrying out myriad of tasks to support the station, its listeners, sales clientele, and high profile artists. -
Ticketing & Retail AssociateWorld Cafe Live May 2014 - May 2015Philadelphia, Pennsylvania-Managed phone and email traffic to the venue from patrons, artist management, sales clientele, etc.-Assisted in processing thousands of dollars in revenue through ticket sales each month.-Assisted touring performing artists in merchandise sales and inventory. -
Marketing InternWorld Cafe Live At The Queen Feb 2014 - May 2014Wilmington, Delaware-Created and executed marketing communication strategies for music, food & beverage and private events in a 750 capacity, two-stage music venue.-Worked with national, regional & local artists’ management and PR teams to create maximum exposure for concerts.-Performed market research. -
Digital Media Consultant - School Of NursingUniversity Of Delaware Jun 2014 - Aug 2014Newark, Delaware, United States-Produced digital media content for marketing and promotional use.-Interviewed and film key nursing faculty and graduate students.-Implemented marketing material to augment number of students enrolled in graduate nursing programs. -
Marketing Communications Intern - Office Of Undergraduate AdmissionsUniversity Of Delaware: Office Of Undergraduate Admissions Apr 2013 - May 2014Newark, Delaware, United States-Produced digital and print media resources to encourage prospective students to enroll at the University of Delaware. -Conducted market research with current and prospective students to develop ICPs and USPs for our strategic marketing campaigns.-Leveraged breadth of campus resources across loci of athletics, sciences, arts, business, and more -
Student Assistant - Student Multimedia Design CenterUniversity Of Delaware: Student Multimedia Design Center Aug 2011 - May 2014Newark, Delaware, United States-Utilized interpersonal communication skills to assist patrons in completing their multimedia endeavors, troubleshoot projects, accomplish tasks, and collaborate with associates.-Worked with a variety of multimedia programs including Microsoft Office, iMovie/FinalCutPro, Photoshop, Audacity, and more at intermediate levels.-Managed a myriad of multimedia equipment such as digital video/still cameras, tripods, voice recorders, microphones, lighting kits, etc. -
CounselorPecometh Camp & Retreat Ministries Jun 2012 - Aug 2012Baltimore, Maryland Area-Responsible for 6 to 21 children, from ages 7 to 14, depending on camp program.-Conducted recreational and learning activities that would help kids develop social cognition.-Responsible for upkeep of camp facilities.
Brandon Blue Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Brandon Blue
What company does Brandon Blue work for?
Brandon Blue works for San Diego Fc
What is Brandon Blue's role at the current company?
Brandon Blue's current role is Director of Digital Marketing at San Diego FC.
What schools did Brandon Blue attend?
Brandon Blue attended University Of Delaware.
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Deputy Station Commander And Community Ambassador @ Cedar Rapids Army Recruiting StationIowa City-Cedar Rapids Area
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