Brandon Boone Email & Phone Number

Addison, Texas, US

Copenhagen, Capital Region Of Denmark, DK

Work closely with senior executives and functional leads to create and manage strategic communications and marketing programs designed to drive positive media coverage, thought leadership narratives, social media engagement, and product adoption of Better Collectives and its subsidiary brands with customers, policymakers, employees, recruits, and the.

San Bruno, CA, US

- Invented strategies to grow YouTube’s content creator program into the company’s most profitable business unit, increasing YouTube’s overall contribution to the US GDP from $20 to $50+ billion - Achieved the highest team performance ratings and promotion rates across Google communications organization during the COVID-19 pandemic, increasing the team’s.

New York, NY, US

- Redesigned external and internal communications functions, implementing new strategies that raised brand visibility and engagement within the Philadelphia media market by 40%, decreasing negative media coverage by 50%- Reduced crisis communications response time by 60%, helping maintain customer trust and avoid potential lawsuits- Partnered with.

Menlo Park, CA, US

- Steered the global launch of Facebook’s Oculus VR brand and subsequent products, reaching over one million people during a worldwide Oculus Go campaign, exceeding internal media coverage expectations by more than 65%- Established Facebook's first social media Influencer Program, generating more than 500+ million social media impressions and participation.

Beaverton, OR, US

- Persuaded Nike leadership to allocate 100% of my annual communications budget towards women’s soccer athletes, driving a 5000% increase in brand likability and a 150% spike in US soccer cleat revenue- Conceptualized, launched, and managed Air Max Day, a transformative initiative that quickly turned March 26th into Nike’s annual “Black Friday” moment and.

Redmond, Washington, US

- Shaped Xbox's global entertainment communications strategy, raising brand awareness and favorability by more than 95% with non-gaming consumers- Streamlined communications strategies that surged entertainment usage (non-gaming) past gaming activity for the first time in Xbox's history, then sustained that success for 106 consecutive weeks

Santa Monica, CA, US

- Pioneered Hulu's original communications strategies that strategically positioned the brand in media, achieving a remarkable reduction in negative media coverage to zero within the first three months of implementation- Invented innovative marketing campaigns that garnered 11 prestigious entertainment and technology awards in the first year, including.

Bellevue, Washington, US

- Coordinated targeted media outreach campaigns that drove a 40% increase in media coverage for top-tier clients, including Microsoft, T-Mobile, Plantronics, and HTC- Managed Product Reviews program for T-Mobile Sidekick II and Sidekick III, resulting in over 100 positive reviews in top tier consumer, technology, and business publications

Washington, DC, US

- Originated comprehensive public affairs strategies for NASA's Space Shuttle program, leading to a 140% increase in positive media coverage across the top 50 industry trade outlets during 15 successful missions- Partnered with NASA engineers, scientists, and astronauts to create Starship 2040, a futuristic space exploration exhibit dedicated to showcasing.

Masters, Corporate Communications

Bachelor Of Science - Bs, Journalism With A Public Relations Emphasis