Brandon Bradshaw Email and Phone Number
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Strategy, product management, marketing & innovation leader with 20+ years of experience in the insurance and financial services industries. Proven ability to envision, develop, and execute enterprise strategies (especially product management, product development, and innovation execution) across multiple product portfolios, including successes launching new products and services. Provide thought leadership with fusion of customer value, market research, and organizational goals to produce revenue-generating opportunities and industry-changing transformations. My industry-diverse background in product management — which includes healthcare, insurance, digital/online and financial services — demonstrates my deep understanding of what it takes to clearly define a product strategy and develop business cases to ensure execution. With this knowledge, I provide thought leadership to drive development of innovative and transformative solutions that improve the consumer experience and drive consumer engagement. I leverage both my expertise and others’ to define solutions that improve efficiencies and reduce costs across organizations. My colleagues know me as an ambitious self-starter and a keen negotiator with a long track record of success in implementing organization-wide changes and executing project delivery. My Strengths:★ Strategy – Develop and execute strategic plans for products and services based on market research, industry knowledge, and organizational goals to deliver revenue growth and reduce costs. Influence and provide insight-driven decision-making to senior executives. Act as key contributor in build-buy-partner decisions, vendor selection, contract negotiations, and consulting firm engagements.★ Product Development / Product Management – Oversee the design and development of products and services across various industries with ability to identify and implement product strategy, product plans, product requirements, and business cases for new and existing products. Pragmatic Marketing Certified and 280 Group trained. Responsible for the management of P&L and budgeting needs.★ Strategic Execution / Operational Execution – Ensure strategic plans and actions are fully executed. Drive project teams to deliver on time and within budget. Provide support and oversight of plan execution and promptly address escalations, inquiries, and obstacles. Actively advocate for customers’ voice in key decisions. Possess deep experience with Agile, Scrum, and Waterfall project methodologies.
Bluecross Blueshield Of South Carolina
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Senior Director Of StrategyBluecross Blueshield Of South Carolina Mar 2024 - PresentColumbia, South Carolina, Us» Develop, implement, and execute the Major Group divisional strategies and plans to achieve annual and long-term goals, including the development of new product ideas and modifications to existing product lines. » Oversee the development and implementation of strategic marketing plans, including promotional programs. » Manage all marketing programs/channels and establish marketing, product, and communications measurements to measure and analyze divisional/market performance. » Lead and manage operational activities of the Marketing Services division, including hiring, training, development, and evaluations of staff, and developing a marketing operating budget.
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Director Of Product ManagementAetna, A Cvs Health Company Feb 2019 - Sep 2020Hartford, Connecticut, UsWorking as a part of the Commercial Markets Products & Solutions Management Team, own the solution strategy for the National Accounts segment. This revenue-driving role demands a solid understanding of the competitive landscape, of the product design-implementation lifecycle, and of Aetna’s products—medical, dental, vision, voluntary, and consumer directed payment models. » Partner tightly with commercial and distribution leadership to deliver solutions that enable the team to reach revenue targets» Drive cross-functional collaboration across the organization; routinely work with product designers, product managers, sales enablement teams, field management teams, digital membership experience teams, clinical network teams, third-party providers, and customers» Drive strategies for growth and revenue generation; identify subsegments with growth potential, add new capabilities targeted at those subsegments, and ensure that sales teams have the differentiated solutions necessary to drive growth» Represent the product and solutions management function in business leadership meetings; present in front of customers and brokers on Aetna solutions -
Sr. Director, Medical SolutionsHealth Transformation Alliance May 2018 - Feb 2019Westmont, New Jersey, UsAs a key member of the Medical Solutions Strategy Team and reporting directly to the Medical Solutions executive, work closely with internal groups—such as Pharmacy, Analytics, and Consumer Experience—as well as diverse external stakeholders to change the status quo of employer-sponsored healthcare. » Review product performance against established metrics; as appropriate, recommend portfolio changes—and facilitate subsequent implementation—to ensure optimal performance, including the promotion and implementation of reimbursement methodologies such as bundled payments, formalized value-based risk contracts, and reference-based pricing » Develop and promote a product strategy that aligns with market dynamics, clients’ needs, and growth expectations, including direct-to-provider engagement and the use of care pathways aimed at reducing practice variation and the elimination of inappropriate units of care » Partner with employers, national/regional insurance carriers, and providers to drive business growth, go-to-market strategy, and individual client strategies, ultimately leading to growth in membership and revenue » Demonstrate a solid understanding of market trends to ensure appropriate product position and growth, such as the development of plan designs that promote PCP selection, benefit differentials, and behavior-based incentives» Lead the development and implementation of a multicarrier offering to form a nationwide, value-based contracting solution that promotes cost, quality, efficiency and better outcomes -
Director, Enterprise Strategy, Bluecard ExecutiveBlue Cross Nc Jan 2016 - May 2018Durham, Nc, UsPromoted twice to, ultimately, report directly to the SVP, Chief Strategy Officer of this leading provider of consumer-focused healthcare solutions and insurance plans. Lead strategic plans from concept to execution to drive the transformation of the healthcare system. » Developed and executed mid- and long-term strategic plans in collaboration with the BCBS Association, other Blue plans, and industry partners to transform imperative initiatives for provider quality programs, data as a strategic asset, telemedicine, value-based reimbursement programs, and innovative provider networks, including payer-provider ventures» Communicated broad external product and business insights to senior leaders and C-suite team through trend and competitive market environment research and data analysis in an influential manner » Implemented effective management, monitoring, and oversight to drive execution, focus, and results; remediated complex and high-profile compliance concerns as well as identified cost savings initiatives, attributing to an annual savings of $5.2M» Led the concept, offer design, and implementation teams for a brand-new Medicare Advantage payer-provider joint venture insurance company, Experience Health, including the development of a cutting-edge platform as a service (PaaS) offering; the PaaS included configurable service and operational modules that enabled the quick launch of start-up joint venture health insurance companies, providing all front- and back-office health plan capabilities -
Director, Product Development & InnovationBlue Cross Nc Apr 2014 - Jan 2016Durham, Nc, Us» Headed and supported 30+ widely diverse product enhancement projects with 400,000+ combined shared corporate resource hours across 30+ project teams spanning two years while consistently delivering a positive ROI» Designed solutions for market issues in close partnership with business leadership; clearly defined business cases and product requirements for execution of solutions by project teams » Drove the vision and execution of a national value-based provider reimbursement program in NC, allowing millions of Americans access to a nationwide network of providers with an average savings of $6 to $9 per attributed member per month
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Senior Product DeveloperBlue Cross Nc Sep 2012 - Apr 2014Durham, Nc, Us» Identified and implemented opportunities to refine pricing and vendor management for the high deductible health plan (HDHP) portfolio resulting in increased margins » Defined vision, product design, and functional specifications through cross-functional enterprise-wide collaboration for Student Blue – a student assistance program – that helped secure 65,000 new subscribers
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Manager, Product Management, VpBranch Banking & Trust Company (Bb&T) Sep 2011 - Sep 2012Charlotte, Nc, UsPromoted three times within this reputable Fortune 500 financial services and community banking company in recognition of excellent job performance. Repeatedly hand-selected by senior management for increasing levels of responsibility and the ability to consistently evolve the consumer digital / online banking platform.» Set vision and direction for the critical consumer online banking platform – with over 1,000,000 logins per day – while overseeing a matrixed team of over 30 employees» Collaborated with key partners and stakeholders to drive the product management lifecycle and develop product roadmaps, business cases, and product launch plans -
Senior Product Manager, Assistant VpBranch Banking & Trust Company (Bb&T) Dec 2009 - Sep 2011Charlotte, Nc, Us» Initiated and maintained multiple digital / online web applications for 10 insurance companies and a matrixed team of over 15 employees to facilitate the insurance account opening process for auto, flood, homeowners, renters, and life insurance » Maximized product distribution and brand awareness by partnering with marketing and bank sales channels and designing effective product launch plans
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Product Manager, Banking OfficerBranch Banking & Trust Company (Bb&T) Jun 2008 - Dec 2009Charlotte, Nc, Us» Strengthened the digital / online deposit account opening applications for checking, savings, and 529 accounts » Garnered new deposit account relationships with the introduction of real time decision capabilities
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Product AnalystBranch Banking & Trust Company (Bb&T) Jun 2007 - Jun 2008Charlotte, Nc, Us» Recommended opportunities to strengthen the current and future product offerings for digital / online account opening through return on investment analysis, industry studies, and company goals» Drove key product and service enhancements for online account opening, including credit card account funding
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Senior Commercial UnderwriterNationwide Insurance Mar 2005 - Jun 2007Us -
Business AnalystNationwide Insurance Mar 2002 - Mar 2005Us
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Life Health Insurance AgentState Farm ® Jul 2001 - Mar 2002Bloomington, Illinois, Us -
Agency OwnerHorace Mann Mar 2000 - Jul 2001Springfield, Il, Us
Brandon Bradshaw Skills
Brandon Bradshaw Education Details
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University Of North Carolina At Chapel HillBachelor Of Arts In Industrial Relations -
Florida State UniversityRisk Management And Insurance
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Wake Forest UniversityBanking / Financial Services
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Cornell UniversityMarketing Strategy For Business Leaders
Frequently Asked Questions about Brandon Bradshaw
What company does Brandon Bradshaw work for?
Brandon Bradshaw works for Bluecross Blueshield Of South Carolina
What is Brandon Bradshaw's role at the current company?
Brandon Bradshaw's current role is Executive Leader: Strategy, Product Management, Marketing & Innovation.
What is Brandon Bradshaw's email address?
Brandon Bradshaw's email address is br****@****tna.com
What is Brandon Bradshaw's direct phone number?
Brandon Bradshaw's direct phone number is +191330*****
What schools did Brandon Bradshaw attend?
Brandon Bradshaw attended University Of North Carolina At Chapel Hill, Florida State University, Wake Forest University, Cornell University.
What skills is Brandon Bradshaw known for?
Brandon Bradshaw has skills like Product Management, Product Development, Business Analysis, Insurance, Cross Functional Team Leadership, Leadership, Management, Business Requirements, Product Launch, Product Marketing, Business Strategy, Marketing Strategy.
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