Brandon Broxey Email and Phone Number

- Leading a new team fusing traditional category marketing activities and a retail media network tasked with driving incremental revenue and traffic for the enterprise- Manage a team of 12+ experienced marketers supporting categories that deliver over $6B in annual revenue- Build and execute plans for vendors, utilizing all forms of media channels, to help drive growth across categories- Integrated recent acquisition of Yardbird into brand and marketing activities- Drive change internally by focusing on devising simpler processes that allow the team to focus efforts on the most critical areas- Monitor, adjust and optimize plans on a daily basis to thrive in a fast-changing industry

- Led marketing for $6B+total businesses that include appliances, home office, car, services and subscriptions- Delivered growth of media/ad funding to drive transformation and positive operating income- Drove portfolio expansion as key member of new vendor pitches and relationship development- Managed team of 10+ and indirectly lead dozens of support members across the organization

- Drove a 5% increase of crucial brand affinity metric through upper-funnel Brand campaign that focuses on TV, social and radio.- Delivered three straight years of positive Q4 revenue comps with an enterprise-wide seasonal Holiday marketing plan that heavily emphasizes price messaging and promotional planning.- Created and executed popular “Tech Tips” web series that accrues 1M+ views with minimal media support, and improved brand preference with 95% of viewers. Own development and cross-marketing partnership of other new content streams.- Spearhead marketing of vital operational elements such as pandemic reactions, new fulfillment capabilities and more, ensuring our value props are competitive and widely known to shoppers. - Increased external marketing of diversity & inclusion campaigns above and beyond historical efforts.

- Owned enterprise marketing plan for Holiday campaign- Led planning, leadership approvals and execution of all key tactics during Holiday including a multi-million dollar marketing budget, sales events, and all media allocations- Partnered with people across the organization to ensure thoughtful planning and flawless execution, from executive level approvals to communicating plans and strategies to stores- Wrote briefs and approved creative output in all vehicles including TV, video, display, social, owned channels and more- Monitored performance on a daily basis and gather necessary partners to react quickly and effectively- Present plans and updates to all key teams including category marketing, merchants, finance, operations, ecomm, media, communications, stores and more

- Developed, presented and executed enterprise marketing plan for Back to School season which encompasses paid media campaign, sale events, key product launches and owned asset allocations.- Identified key strategic questions and source quantitative/qualitative insights across industry, competitor and customers via internal and external resources.

- Lead planning and development of all marketing for Salon division by owning $10M+ marketing budget and all related elements- Partner with executives to plan multimillion dollar campaigns, set high-level objectives and see through to completion- Utilize multichannel expertise to own strategy of all campaign extensions, focusing most heavily on print, email, social and .com - Devised and carried out formalized process of strategic planning & creative kickoff to ensure cohesive messaging throughout various channels of campaign

- Manage strategy and execution of marketing for $2B+ Men’s division- Collaborate with social, email, digital, .com, PR and print teams to lead over-arching strategy through channel execution- Created marketing plan for 2014 Men’s campaign- Immediately drove sales and grew customer base of Foundry Big & Tall stores by creating a built-from-scratch, multi-channel plan, focusing on email, social, radio & direct mail - Conceived and executed multi-channel campaign for sports apparel business that drove drastic sales increases- Manage direct report and partner with numerous more executional colleagues throughout organization

- Core member of Target Canada launch team, responsible for marketing process and managing $8M+ agency budget- Utilized keen creative POV to build agency roster for Target Canada, selecting and managing advertising, PR, digital and social agencies to support 18-month pre-launch media plan- Developed and honed agency-client relationship skills, speaking at agency summits and training internal team members on best practices and value of strong partnerships- Advisor to Category Marketing team on creative briefs and strategy

- Owned agency assignments & multimillion dollar creative budget for Grocery- Worked in lock-step with Category Marketing colleagues to ensure projects were developed on strategy and within budget- Furthered expertise in agency relationships and budget negotiations, realizing savings of more than $500k from strategizing more efficient manners to complete tasks

- Planned and executed marketing materials for numerous product launches- Partnered with product managers to develop strategy and managed creative agency and internal marketing colleagues to produce work

- Project owner for all of Target Communications marketing, which included the Annual Report, internal magazine, benefits materials, corporate site and much more- Partnered with internal team to plan projects, wrote brief, kicked off to creative agencies and owned $2M+ annual budget- Presented to executives for feedback and approval- Numerous internal awards for excellence in partnership, attitude and process improvement ideas

- Core member of small promotional/events agency, managing numerous client accounts- Developed expertise in agency life, strategic account planning and managing employees