Brandon Clark Email & Phone Number

Falls Church, Virginia, Us

Focused on providing strategic, revenue generating solutions across multiple verticals in the sports, entertainment and event space including: Sponsorship Sales, Ticket Marketing and Sales, International, Regional, and Multicultural Brand Expansion, Event Marketing and Operations, Digital Marketing. Sample Projects Include:Utah Golf Week -Sponsorship Sales, Event Operations, Marketing, Social Media StrategyShriners Children's Open (PGA Tour) Ticket Sales, Event Marketing, Sponsorship SalesNBA Club: International and Multicultural Strategic Marketing

Completed year-long Chief Marketing Officer program at Northwestern's Kellogg School of Management. Engaged in extensive international travel, and completed multiple consulting engagements:Consulting Engagements:-Global Experiences & Sales Company - Contribute to Regional Sales/Marketing Strategic Planning for NFL New Stadium Build-Sports & Entertainment Partnerships Agency - Provide Sales/Marketing Strategy for MLS Kit (jersey) Partnership Campaign-NBA Club: Contribute to International and Multicultural Marketing Strategic Planning

North Las Vegas, Nevada, Us

Chief Marketing Officer for innovative and forward-leaning global brand experience agency. In this role I had the opportunity to collaborate with some of the world’s most esteemed brands. As a marketing executive I skillfully managed a multi-disciplinary marketing team with full P&L responsibility across markets and offices with a priority on demand generation through cutting-edge digital strategies, impactful brand storytelling, content initiatives, and social media campaigns. As an enterprise leader, I played a pivotal role in successfully steering the organization’s focus from live-event-based work during the challenging period of Covid-19, pivoting to adjacent non-live event initiatives that ensured the sustainability of the organization.Key accomplishments include: Team Building/Leadership: I guided a multifaceted and highly skilled marketing group spanning numerous markets and countries creating cohesion and a shared mission of radically increasing marketing generated leads and overall inbound lead generation, while optimizing the presentation of the brand on all platforms.Innovative Digital Campaigns: Led in the creation and implementation of innovative digital campaigns that increased customer engagement and marketing qualified leads across a diverse line of services. Implemented account-based marketing strategies to retain and require high-value clients.Launched a New Line of Business: Led in founding, staffing, and launch of ASTOUND Sports & Venues, a new line of business dedicated to reimagining the in-venue experience that connects teams, venues, and brands to their fans.

Las Vegas, Nv, Us

As the organizational marketing lead, I played an integral role in the brand’s evolution during the relocation of the franchise from Oakland to Las Vegas. I led in crafting and executing strategies to capitalize on the established equity of the Raiders’ brand while proactively uncovering avenues to elevate the brand image and amplify engagement and revenue streams.Key highlights of my contributions include:Record Breaking Campaign: Marketing lead in orchestrating and implementing the game-changing Allegiant Stadium Personal Seat License (PSL) go-to-market strategy, which generated $550M+ in revenue doubling initial forecasts and setting NFL records.Revolutionizing Sponsorship Sales: As a pivotal member of the team, successfully repositioned the Raiders brand within the sponsorship sales landscape, catapulting corporate partnership revenue from the bottom (32nd out of 32 teams) to a remarkable top 3 in the NFL in 2020Strategic Regional Expansion: Conceptualized and executed a targeted regional marketing plan aimed at Utah, leading to over $85M in incremental partnership and ticketing revenue.Engaging Global Fan Base: Spearheaded campaigns and tactical marketing outreach across all touchpoints, experiences, and communication channels fortifying connection with a passionate global fan base.

Las Vegas, Nv, Us

Hired weeks after the franchise won relocation from Oakland to Las Vegas, my responsibilities included leadership of the inaugural campaigns, events, and experiences that marked the franchise’s presence and first engagement in Las Vegas. Noteworthy highlights of my tenure include:Milestone Groundbreaking: I was at the forefront of ideating and executing the historical 2017 Las Vegas Stadium Groundbreaking, an event that captured global attention while cementing the franchise’s presence in the Las Vegas market. Innovative Engagement Center: I played a leading role in the conceptualization, design, and execution of the groundbreaking Las Vegas Stadium Preview Center. This immersive center offered a historical walkthrough of the Raiders franchise, and a virtual tour of the new stadium, which was essential in driving ticket demand and ultimately achieving record-breaking ticketing revenue. The Stadium Preview Center drove local Las Vegas engagement and attracting fans, resulting in 63% of season ticket sales being secured from residents of Southern Nevada.

San Mateo, Ca, Us

As a member of the international leadership team, I played a key role in orchestrating a shift in company revenue from an 80/20 domestic-to-international split to a balanced 50/50 distribution. My primary responsibilities included recruiting, training, and effectively managing dynamic teams in multiple countries, while leading brand marketing and product marketing campaigns in diverse international markets.Notable achievements and contributions include:Strategic Team Building & Leadership: Restructured, recruited, trained, and managed in-market retail distribution partners, regional marketing managers, and agencies in Europe and Latin America leading to records in revenue and total engagement.Market Relaunch and Partnerships: I spearheaded the brand’s successful relaunch in key Latin America markets such as Mexico, Brazil, and Argentina. This effort was augmented by strategic regional partnerships with renowned brands including Universal Pictures, Red Bull, BMW, Disney and other influential players. Revenue Growth: Implementing an innovative approach in staffing and workforce optimization and resource distribution, combined with strategic partnerships at a regional level, resulted annual revenue growth of 33% in emerging markets from 2014-2015..

Us

Led in the evolution of go-to-market strategies across diverse platforms that yielded record-breaking results in Pay-Per-View purchases, and ticket sales. In 2015 the UFC experienced unparalleled commercial success generating more than $600M in revenue.Noteworthy accomplishments include: Strategic Partnership Amplification: As a primary bridge with then new media partner FOX (2013), I led in the development of strategic marketing and communications strategies that drove ratings and engagement significantly contributing to the record commercial year in 2015.Catalyst for Historic Sale: The record-breaking success achieved by the UFC in 2015 led to the groundbreaking sale of the organization to WME-IMG (Endeavor) for $4.2 billion in 2016.

Us

Launched a dedicated division focused on the exploding US Hispanic and Latin America markets. I built a dynamic team dedicated to creating and distributing regionalized content, impactful digital marketing, and social media campaigns, and driving public relations efforts to build awareness and credibility in targeted markets. Notable achievements include:Revenue Growth: Grew revenue in target markets fourfold from 2010-214.Broadcast Ratings: Through collaborative marketing and communications campaigns with partner FOX Deportes, realized ratings increases every year from 2010-2013.Signature Event Creation: A vital member of the leadership team that conceptualized and executed the groundbreaking UFC International Fight Week in partnership with the Las Vegas Convention and Visitors Authority in 2012. The collaborative effort resulted in a remarkable $140M infusion into the local economy and provided a new engagement vehicle for the UFC and its partners to reach fans.

Bristol, Ct, Us

Spearheaded the establishment of a worldwide remote news bureau in Los Angeles in 2006. Set and executed budgets, defined roles, hired staff including reporters and photographers. Fostered partnerships and worked closely with the affiliate marketing team. Covered major sporting events and worked closely with professional athletes, teams, promoters, and more.

Bristol, Ct, Us

Launched and managed the first ESPN International/Deportes Assignment Desk playing a fundamental role in molding the editorial and production strategy of the recently launched ESPN Deportes TV Network.> Led in determining the editorial direction of the network> Assigned reporters and photographers to stories and events> Trained newly hired personnel in assignment desk functions> Primary liaison between ESPN International and ESPN Newsgathering operations

Bristol, Ct, Us

Worked as the primary liaison between the ESPN corporate offices in Bristol, CT and the ESPN Latin America operation in Buenos Aires, Argentina, and Mexico City, Mexico.> Oversaw daily content needs for international versions of SportsCenter> Facilitated the communication between news studios in Mexico and Argentina> Worked with international producers to accurately report US based news

Bristol, Ct, Us

Screened original ESPN programs for quality, content, and time while writing formal reviews of new programs used by the department to evaluate future programming; managed the assignments and workload of 6 co-workers.> Screened original ESPN programs for quality content and time> Wrote formal reviews of programs used by management to evaluate future programming> Managed the assignment workloads of six coworkers

Chief Marketing Officer (Cmo) Executive Program (12 Months)

Bachelor Of Science (B.S.), Broadcast Communication