Conduct and analyze automotive aftermarket, industrial and heavy-duty market researchDevelop and implement marketing plans and projectsCreate content via social media, email and direct mail and traditional sales collateralCreate and deliver press releases, media relations content, customer surveys, case studies, white papers, executive bios and corporate newsletter contentCreate presentations, brochures, catalogs and sell sheetsCollaborate closely with sales managers and executive teamsEvaluate and implement industry best practicesPromote products and services through public relations initiatives and agenciesIdentify, develop and execute communications strategy for key media contacts and customer referencesResearch media coverage and industry trends

Creating and maintaining customer presentationsOrganizing marketing and promotional materialsMaintaining corporate website contentCoordinating marketing and promotional eventsInvestigating new business opportunitiesAssisting with the preparation of budgets and forecastsSupporting customer communication

• Responsible for all trade show logistics including booth selection, layout, third party vendor services, in booth promotions & contests, install & dismantle, staffing, travel & hotel bookings, and all other related items• Work with various show organizers to research and present participation options • Create and manage trade show budgeting and reporting • Work with third-party vendors through all stages of booth design, creation and build• Manage trade show inventory and order, stage, and coordinate all exhibit shipments • Attend and oversee all major national and international trade shows• Identify solutions to collect, manage and track sales leads from trade shows• Coordinates monthly advertising• Coordinates sponsorships• Coordinates special events • Coordinates promotional items• Coordinates or supports marketing promotions • Collaborates with Marketing Department

• Communicates with individuals and groups outside the organization, professionally representing Renewal by Andersen to home show sponsors, the public, and other external sources with the intent of finding the best venues to generate qualified leads. • Develops layout, marketing and execution of special events to use showroom space to best advantage. • Negotiates with event sponsors and outside vendors to procure space and to obtain the best value for our investment. • Administers participation in events and sponsorships based on established objectives, including on-site administration, resource supervision, and other implementation details. • Develops relationship and implements corporate Marketing programs with local corporations and local community organizations. • Accomplishments:• Promoted from Associate Retail Marketing Planner to Retail Marketing Planner after 16 months of proven success.

Cost effectively drive non-media lead generation and local awareness through the following marketing tactics: events/shows, showrooms, corporate partnerships, community groups, job site marketing and more.

Although being part of Borders downsize in February of 2009, I was brought back in a temporary role to resume event marketing while the current full time employee is out on maternity leave. I was specifically requested by Borders to fill this temporary role, defining the impression of a positive influence in event marketing before my departure. I am using my time there to confirm their confidence in my event marketing skills and open myself to new opportunities.

My job is both fun and rewarding. I work with nationally dustributed establishments to promote artists, directors, actors, writers, composers, and other entertainment based personnel. I secure in store events or store level promotional concepts to increase awareness and sales of targeted items. I work to secure national and local media interest along side our field marketing reps. Secure advertising costs. Write and submit marketing contracts. Update and maintain event database. Analyze cost reporting and event results. Work with store and marketing team to assist in positive strategies of promotion. Write ad-copy for web sites, flyers and newspapers.

Develop and maintain rapport with multimedia vendors, communicate between buyers group and vendors, appropriate sales and new products, assist with buying, facilitate database additions, accuracy, and updates.

Managed 60,000 units of inventory. Organize and implement in-store promotional events. Implement process improvements resulting in the store improving from last in net sales to a sales leader in only one year. Daily managerial tasks included writing schedules and profit and loss statements. Enforced company policies, customer service and training. Also, managed a temporary store in Kalamazoo, Michigan to liquidate inventory held at a corporate warehouse. Designed store layout and established store set-up and store closing procedures. Promoted store to a new market segment.

The position is responsible for generating sales leads, continued sales service, maintaining current clients, and support on sale based initiatives. I worked for 8 months in this job. I was able to develop many new clients for the station. I also played a crucial part in marketing presentaions and commercial production. Participated in promotional events, including remote broadcasts and charity fundraisers.

Manage staff, sales and product inventory, returns, sales competitions, event coordination, salary, training, employee acquisition and liquidation and strategic initiatives as directed by corporate. I also booked two events locally. One local group which resulted in 150 to 200 in attendance. Another with a Motown R&B group from the 50's which the mayor of Kalamazoo attended.