•Planning, developing, and implementing marketing plans for commercial and residential energy efficiency programs across MA, NY, PA, WA, WI•Leading and managing a team of Marketing Coordinator(s) and Graphic Designer(s) (tasks, goals, performance reviews, career development)•Managing budgets for marketing expenses and third party vendor contracts•Maintaining monthly and quarterly marketing reporting for both company and client programs•Developing content marketing to build awareness and drive lead generation through trusted messengers, targeted associations, social and online media•Managing and producing corporate communications, company news, and SME content •Implemented company rebranding and website redesign in 2023

• Created & implemented integrated marketing plans • Managed projects, marketing assistants, & graphic designers• Crafted social media plans & tracked with analytics• Conducted outreach to university organizations & students• Developed brand roadmap & guidelines

• New business development & customer support• Developed marketing proposals, budgets & timelines• Advertising placement & media relations• Website copy-writing & editing, keyword research and search engine optimization• Managed niche advertising through Facebook, Google AdWords and display/banner advertising

• Developed creative briefs, reports, proposals, timelines, & estimates• Creative brainstorming, copy-writing, proofreading & editing to meet agency standards• Assisted Traffic-Media Manager with budgeting, media purchasing and placement• Assisted Interactive Director with keyword research, SEO, Google AdWords, & e-blast campaigns