Brandon C. Ricks Email & Phone Number

Plano, Tx, Us

Dallas-Fort Worth Metroplex

In my role as Chief Strategist at Production Masterminds, I spearhead the development and execution of strategic plans for clients in production, development, and distribution of original programming content. I led creative campaigns to enhance omni-channel digital presence, resulting in increased reach and engagement. Additionally, I produced various video content types, including interviews, reality TV, comedy, and narrative shorts, showcasing my expertise in content creation and production management. Including the development of YouTube branded channel, HollywoodBS featuring renowned actor, Jason Mitchell. The channel garnered 2.5M views in 6 months since its inception across YouTube, TikTok, and Instagram.

Dallas-Fort Worth Metroplex

I oversee the production of commercials, advertisements, branded content, and corporate videos. I manage the entire production process, from pre-production through final delivery, ensuring everything is completed on time, within budget, and meets the client’s creative and business objectives. I work closely with clients, creative teams, and production crews to bring ideas to life while maintaining high standards of quality and efficiency.

Dallas, Texas, United States

Recruited to lead and oversee the development of strategic growth plans and serve as member of the Executive leadership team in spearheading the integration of customer-facing systems to improve client communication and building internal systems and processes and to improve production workflows. Drive process to identify/create/enhance sales pipeline, leading and developing new business opportunities to win new contracts spanning numerous market segments. Report directly to CEO regarding achieved project goals.** Credited for building a strong sales pipeline by identifying and securing new business leads and evergreen affiliate partnerships that result in long-term revenue growth.** Led creation of sales dashboard and reporting functions to support the Executive decision-making processes.** Play key role positioning the organization for long term growth by fostering growth of current and new revenue partnerships and the creation of original content.** Interface with prospective clients to facilitate discovery sessions and lead strategic planning meetings, while guiding internal creative and production teams through all phases of creative ideation sessions.** Drove process to update/migrate project management system to better monitor project status, including creating process documentation and implementing systems to track internal projects, data, assets, and communication.** Led all hiring and recruitment efforts, including developing/executing new intern program that resulted in the hiring and onboarding of new talent; create/update internal team training curriculum.

Plano, Texas

Built a strong career of accomplishments overseeing the growth and success of key client accounts across all vertical market segments. Ensured achievement and improvement of clients KPIs, including increased digital presence and lead conversion. Served as an advisor to clients in identifying marketing trends and best practices and developed strategic marketing/digital solutions. Facilitated high level marketing discussions with key business stakeholders, sales, production, QA, and services teams to ensure on time and on budget launch of client campaigns according to SLA. ** Honored for achieving monthly and quarterly client retention goals thus maintaining a very low client churn. ** Held client monthly and quarterly performance and strategic business review meetings to identify/resolve issues. ** Coordinated/tracked campaign performance using Google Analytics to analyze data and make campaign changes. ** Provided high level analysis and campaign reports to ensure client understands all program capabilities.** Served as CSM SME in training and coaching new CSMs on account best practices and client communications.

Plano, Texas

Recruited to oversee and manage design and completion of high-profile Web development projects for prominent client accounts from inception through launch and post-launch analysis. Served as trusted go to PM for the firms top sales reps, interfaced directly with clients and business partners to gather requirements and convert client user stories into viable solutions and product roadmaps. Oversaw all creative pipelines and managed web development workflows. Bridged gap between creative teams, sales, clients, and management to address/resolve any issues. Proactively tracked and reported project milestones and achieved benchmarks to stakeholders to ensure on time release/delivery of client websites. ** Led the roll out of a flagship account containing 50+ new websites for each of the franchises national locations. ** Hand-picked to lead all process improvement initiatives which included implementing a new PM process to improve development workflows. ** Earned a full-time position in six months following a successful tenure as freelance contractor, taking on more prominent role in managing the end-to-end development and completion of key projects according to SLA.

Dallas-Fort Worth Metroplex

Contracted to serve as Content Director, charged with developing and devising new strategy for clients key social platforms; facilitated and managed all creative ideation sessions, built and led team content creators to buildout new TikTok platform that grew from 300 to 50K subscribers in under four months; established data analytic template to better track social growth on the platform.

Plano, Tx

Utilized industry expertise and vast leadership abilities to lead/direct creative concept development, ideation, strategic development, management, and launch of innovative media and digital marketing solutions that enhanced clients digital footprint, social presence, and overall brand awareness. Interfaced directly with clients to assess project demands and establish production timelines to ensure delivery of high-quality projects on time and on budget. Worked closely with writers, directors, technical crews, marketing, and business development teams to develop and maintain the creative pipelines. Maintained open communication with key stakeholders regarding project status and potential roadblocks.

Plano, Texas, United States

Served as Executive Producer and driving force behind the creation, production, and release of the AllOva Radio shows first 10-episode season; devised and implemented all production and project management schedules to ensure timely completion/delivery of each episode; recruited, hired and supervised production staff; grew organic social media following of 2K+ followers in 90 days and garnered over 300K unique impressions.

Plano, Texas, United States

Played key role in developing and executing new marketing strategy to support the release of the I Am Second organizations Showtime documentary Loud Krazy Love featuring lead guitarist, Brian Head Welch of the iconic platinum rock band, Korn; coordinated the strategic development of social media messaging/content and program specific marketing and sales campaigns that increased audience engagements and achieved sales goals.

Dallas/Fort Worth Area

As Art&Music Curator Conference Organizer, coordinated and directed all strategic planning efforts for the largest entrepreneurial event held in North Texas spanning five days that connected thought leaders and influencers across the Art&Music discipline; coordinated entire event logistics for Art&Music segment to increase engagement of all attendees.

Dallas/Fort Worth Area

Contracted to lead the strategic development and execution of brand messaging and marketing content to support the release and successful rollout of the firms iRise clothing line that increased product sales; worked directly with internal project stakeholders, creative leads, and external merchandising partners to create the Q4 content strategy.

Plano, Tx

Oversaw strategic planning and development of national event marketing campaign to support the release of clients Warped Tour event; conducted/validated feasibility tests, performed event budget projections, and recruited/hired event staff; created and launched the Warped Tour sponsorship program that led to reducing event costs and ensured event success.

Plano, Tx

As Director of Operations, I personally spear-headed all new music initiatives, managed current music catalog, maintained all artist and label relations, oversaw strategic development/execution of marketing campaigns related to incorporating and placing music across broadcast, video on demand, terrestrial and digital radio platforms.

Plano, Tx

Provided Executive level leadership in creating marketing and event strategies that promoted the release of all I Am Second events, feature length films, and music across various digital and traditional broadcast platforms; spearheaded the launch of the I Am Second mobile app; played key role in development, production, and release of two feature films and a short film.** Conceptualized, developed, and launched End of Malice a feature documentary that features Gene No Malice Thornton, Pusha T, and Pharrell Williams.** Led negotiations to sell linear rights to REVOLT TV, streaming rights to NETFLIX, and release of inspired by soundtrack entitled Movin Weight across all streaming platforms.** Secured national brand sponsorships and media partnerships to support 15 city film screen tour.** Devised media strategy that garnered 300M impressions for media tour including major syndicated radio program appearances.

Led the development of various I Am Second events and initiatives. Created and developed companywide handbook outlining event marketing and promotions approach and best practices. Created and launched a volunteer recruitment initiative resulting in the highest volunteer participation and engagement in I Am Second history. Built and managed event teams for large school concerts, festivals, and conferences and solicited event sponsors. Oversaw creative pipelines, project reviews, & approval of project milestones from small to large scale events.

Collaborated with Marketing, Communications, PR, Creative, and External Media partners to rollout integrated radio and event marketing engagement for key I Am Second event. Crafted effective copy for radio commercial spots, talking points for on-air and event talent and event promotional messaging for event engagements and radio giveaways resulting in high event engagement and event attendance.