Quick version: I solve business challenges with creativity and design, and have a track record of doing it over 20 years deep. Brand building, product development, and consumer insights for ad agencies, Fortune 100s, and startups – B2B and C.More details: I've teamed with recognizable brands like AT&T, athenahealth, Cross Pens, Duracell, Dunkin' Donuts, E&J Gallo, FedEx, Fidelity Investments, Gillette, Goodyear, Horizons for Homeless Children, P&G, and Tripadvisor. But I also love partnering with small businesses to share my experience in any way I can.I tighten their strategies, make better metrics, create ads that sing, and products that sell more. I craft big ideas, launch product brands, get their digital marketing working, and make powerful C-level presentations that get funds. All my clients are repeat. Our success stories are consistent.How I do it:I create sharp, effective marketing and product brands grounded in consumer insights, crafted specifically to move businesses forward. I do this independently or lead teams (my own or a client's) to get the job done. Using design thinking and agency experience to direct client teams to the strongest market positioning, creative strategy, branding and content from the top down to the execution. A few stats:• TripAdvisor CRM strategy & redesign: Improved response rates initially by 13%, with incremental 2-9% increase per email ongoing for the next year.• Ally Bank product strategy & online experience: awarded "Best Customer Experience" by Forrester; gained #2 market position within 1 year• Cayman Spirits Governor's Reserve Rum rebranding: Label-only redesign brought an 18% increase in sales unaided by marketing initiatives• Dunkin' Donuts mobile app advertising and content: acquisition goals surpassed by 9%• But wait, there's more.I'd love to show you some work - reach out anytime at brandon@cyrcreative.com or visit www.cyrcreative.com where I showcase the beverage brands that make up 30% of our workflow.