Spearhead the growth and direction of all eCommerce business for Pro Image Sports using our custom platform (proimagesports.com). It is an online marketplace for Pro Image Sports franchisees across the country to use.Work with franchisees all across the United States and help them sell their products on our ecommerce platform.Collaborate daily with a development team overseas to find new ways to improve our website and fix any issues.Point of contact for dozens of franchisees when it came to best ecommerce practices and learning how to sell on our platform.Fielding customers emails and calls regarding orders.Design website and social media graphics using the Adobe Creative Suite.Website Analytics review and reports. (Google Analytics, FB Pixel, HotJar) Plan, deploy, develop, maintain, monitor, expand, and analyze Google Shopping campaigns in over a dozen different franchise ad accounts. Oversee over $15k in ad spend monthly during peak holiday season.Create feeds in Google Merchant Center to be able to use for our ad accounts.Email marketing campaign creation and contact list importing using SendGrid.Creatively think of new ways to drive online sales and new marketing campaigns for trendy sports related products.Strategize, execute, and manage a variety of client Facebook ad campaigns from conception to creative to execution to analysis.

Online e-commerce clothing store focused on building a sense of community and inclusion. I manage the Shopify store, create the apparel designs, create Instagram and Facebook content, drive engagement on social platforms, implement influencer marketing, manage Facebook Ad campaigns, optimize each page for SEO purposes.

Plan, deploy, develop, maintain, monitor, expand, and analyze Google Shopping and Google Search campaigns.Strategize, execute, and manage a variety of client Facebook ad campaigns from conception to creative to execution to analysis.Keeping track of ad spend and conversions.Utilize advanced features within Facebook Ad Manager to improve campaign performance: Pixel, Retargeting, Ad Placements, Ad Targeting, Custom Audiences, and Look-a-like Audiences.Design, build and maintain our social media presence.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Identify trends and insights, and optimize spend and performance based on the insights.Optimize shop.getmyid.com to rank on the first page of Google for specific keywords.Perform competitor and website audits.Brainstorm new and creative growth strategies.Optimize, cleanup and maintain Amazon listings: Ensure each listing is searchable, clear, and good-looking.

Working in the Adobe Creative Suite on a Mac on a daily basis in programs like Photoshop, Illustrator, InDesign, and Lightroom.Generate social media images.Prepare rough drafts and present ideas. Collaborate with colleagues and discuss drafts and ideas.Go through the creative process from discussions to sketches to the computer screen. Mockup Shopify web page layouts in Adobe Photoshop or Sketch, then implement the designs through code using HTML/CSS/SCSS, Liquid and JavaScript.Design and create flyers, handouts, point of purchase displays, brochures and more.Touchup and edit photos of product using Adobe Photoshop.

Edit pages and content on www.dixie.edu through the use of WordPress. Teamwork was used as the project management software for tickets submitted through the feedback form on Dixie's State's website. Contribute to the redesign of the current student and prospective student portals.Meet with departments to determine what is needed for their department's webpage. Work together with faculty members to make content and design changes. Also meet with with all interns and web services employees to discuss projects.

Intensive nine-week course hosted by Dixie State faculty where participants learned modern web technologies, including advanced HTML5 and CSS, JavaScript, databases, frameworks, and client-side and server-side web application development, applied to real-world projects in a concentrated, quick-paced format. Used technologies like React-Redux, Node, Express, and OAuth to build audio soundboard web application with team of 3 others.

Internship as a member of the DevOps team. Jira was the project management software used to address issues sent to the DevOps team through the ticket system. Using GhostInspector, user flows were tested from end to end to catch any errors.