Brandon Gresham Email & Phone Number

Colorado Springs, CO, US

Colorado Springs, Colorado, US

• Responsible for directing marketing initiatives for 14 ministry programs and products in Focus on the Family’s Marriage and Advocacy departments, with a yearly gross donor and product financial impact exceeding $8.
• Served as marketing point for ministry-wide persona segmentation across various channels including, paid social, SEM, SEO, email, and text.
• Created ministry standard reporting to demonstrate ROI and acquisition costs of marketing spends, helping drive faster, well-informed decisions.
• Directed a team of five, while also serving as a mentor to new employees on a semester basis.

Colorado Springs, Colorado, US

• Served as marketing lead for Adventures in Odyssey and Digital Subscription Platforms.
• Designed and implemented marketing plan utilizing digital advertising, social media, print, email, events, podcasts, and third-party partners.
• Developed, planned, and managed a $360,000 marketing budget for FY 2023.
• Grew Club membership by 25% in 2022-23.
• Establish and exceeded cost-per-acquisition goals for both free trials and paid memberships by over 10%.
• Served as Salesforce Ambassador to IT and Development teams and helped launch experience app and website via SF programming structure.

Colorado Springs, CO, US

• Day-to-day management of marketing operations and staff, including web presence, email systems, print and digital advertising, and product support.
• Managed an external marketing budget of $1.2 million in 2021.
• Created event sponsorship and marketing wing and steered event staff at a total of eight events in 2021 with a projected attendance of over 280,000.
• Increased web traffic 10x via marketing optimization and new channel efforts.
• Built and managed lead generation campaign that acquired 19,000+ qualifiednew leads. Increased social media followership tenfold in 14 months.
• Helped steer creation and implementation of data analytics utilizing Power BI.

San Antonio, Texas, US

• Served in sales and marketing department presenting products to prospective and current members with an estimated yearly portfolio of $115k in sales.
• Facilitated learning and continuing education for new and current team members as part of senior specialist role.
• Consistently achieved top 90% sales for five straight quarters.

Atlanta, GA, US

Oversaw day-to-day “Heart-of-House” OperationsInterviewed, trained, and supported team members on daily basisCoordinated team schedules, assigned positions, andEnsured proper operation and maintenance of equipment and tools

- Maintain all aspects of studio business- Photograph 30+ weddings per year- Photograph 20+ lifestyle sessions per year- Photograph 3-5 commerical jobs per year- Maintain and update business website and marketing materials- Build, maintain and update business social media outlets- Manage interns and assistants on a regular basis

Birmingham, AL, US

- Wrote regular news releases, PR features, and marketing copy for both print and online mediums- Built, maintained and updated university social media presence on a daily basis- Aided in college website updates and edits on a daily basis- Coordinated and implemented photography and video-related marketing projects campus-wide- Consulted and implemented.

- Spearheaded daily marketing efforts- Wrote regular feature and news stories to pitch to media outlets- Managed game-day media operations at every level- Coordinated and managed team of interns and part-time workers- Developed relationships with Birmingham area media outlets- Designed and coordinated printing for team marketing materials- Re-designed and.

- Coordinated weekly publishing of news, sports, and lifestyle sections- Wrote 5-7 articles per week across all sections- Served on editorial board- Laid out and designed pages on weekly basis- Helped coordinate and produce seasonal and yearly news magazines- Maintained and updated Shelbycountyreporter.com- Coordinated and spearheaded re-design of.

Bachelor Of Arts - Ba, Journalism

Bachelor’S Degree, Journalism