Brandon Fernandez Email & Phone Number

California, United States

San Francisco, California, Us

This role started off as a pilot in which my responsibility was to only target the top 1% of hold out merchants in my market. Due to my pilot team’s success, I was able to contribute to creating a new Sales role for the Strategic Sales team at Doordash. In this role, I navigated more complex sales conversations focused on key prospects that were to grow Doordash’s market share in Northern California + Bay Area.Worked collaboratively with Strategy and Operations teams, acting as a critical liaison between pre and post-sale customer journeys. Additionally briefed and attended a sales pitch with the President of DoorDash for a key stake merchant.

San Francisco, California, Us

Spearheaded partnerships with the top 1% of leads for San Francisco proper and Northern California. Work cross-functionally with Strategy & Operations, Finance, premium onboarding team, SDR team and product teams.Exceeded goal in 2022; closed key merchants to increase market share and category selection in the San Francisco Market. Structured complex negotiations to establish industry-leading and mutually beneficial economic terms.Accelerated sales cycles, successfully closing deals within targeted timelines.

San Francisco, Ca, Us

Led the full sales cycle, specializing in self-sourcing to enhance Salesforce data, utilizing LinkedIn Sales Navigator and ZoomInfo for identifying and working NetNew merchants to adopt Square services.Collaborated with 3-7 BDRs to build a robust pipeline, targeting 30-60 million in gross payment volume, and orchestrating pitch hand-offs.Expertly sold a comprehensive suite of business tools, including first-party POS software (Standard, Retail, Restaurant, Appointments), credit card processing with custom rate negotiations, Payments API, Open source API, SDK for developers, and various third-party integrations (e.g., restaurant delivery aggregation, retail inventory CRMs, medical EHRs).Worked cross-functionally with implementation teams, third-party hardware setup (BoomTown), product DRIs, finance, and external companies for software plugin integration via APIs.Focused on servicing a diverse range of verticals, with a primary emphasis on the Services sector (beauty, fitness, healthcare, professional services).Actively conducted prospecting, discovery, and demos, devising solutions using both first and third-party offerings.

San Francisco, Ca, Us

Booked 100K+ (30k quota) during global pandemic hitting a MRR (Monthly Recurring Revenue) of $4,636 at 14 transactions in the month of May. *Worked affected takeover markets of Seattle and Honolulu and found the best solutions for restaurant partners*1MM+ historical cumulative revenue. Obtained by deal sizes ranging from $99-$449 in the past 3 years at Yelp with no term length (m2m) deals. Working a pipeline of 900+ total accounts.Selling a suite of products specific to restaurateurs; SaaS, Advertising and marketing tools.Traveled between Bay Area territories and Seattle, meeting with restaurant operators.Yelp for Restaurants Percentage to Quota:Q4 2018: 250%Q1 2019: 187%Q2 2019: 179%Q3 2019: 133%Q4 2019: 93%Q1 2020: 84%Q2 2020: 149%

San Francisco, Ca, Us

6 months trailing average of 35k+ in cumulative revenueBooked 400k+ in my first 9 months in the Restaurants orgResponsible for selling an array of restaurant SaaS & Marketing products. Primary focus on field outside sales. **Named Accounts**Enrolled in the Market Manager Development Program and Manager Development ProgramProvided Pitch assistance in the field for AEs in trainingWork cross-functionally with the Client Implementation, Customer Success and Marketing team.

San Francisco, Ca, Us

$760,000 in net bookings.Negotiate direct business transactions with owners of top Bay Area restaurants/groups on restaurant SaaS.Helped train new AEs for field sales by having them shadow myself during cold drop-ins and pitches for a faster ramp.

San Francisco, Ca, Us

SaaS sales directly with top restaurants in the East BayProvide WiFi CRM tools for clients to build Social, SMS and email marketing messagesWork cross functionally with Account Management, Marketing and User OperationsMid-Market sales process

San Francisco, Ca, Us

San Francisco, Ca, Us

Responsible for full sales cycleCentury club: Booked 105k in a quarterHand selected to pilot Yelp's no term month to month advertising program (RASS) to the San Francisco organization of 600+ reps6 Month Trailing KPI’s: Average Pitches Per Month: 22 Average Transactions Per Month: 7.3Average Dials: 64Average Talk Time: 2.26Completed Yelp's Leadership Development Program (LDP)

San Francisco, Ca, Us

Graduated number one in sales training classEnrolled in Yelp’s leadership development program (LDP)Manager in trainingAttended university recruiting events Enrolled in Pitch Handoff Program; closed accounts from SDRs

Toronto, Ontario, Ca

Led social media efforts on four platforms for the luxury San Francisco property to drive sales for room bookings, reservations and retention.Constructed targeted paid and organic campaigns for special events, bookings and tourism related content.Updated restaurant website.Worked alongside the Director of Sales/Marketing and Director of Public Relations. I also aided the General Manager, Hotel Manager, Human Resources and Director of F&B.

Education record

Bachelor'S Degree, Public Relations