Lead a 42-member sales team, achieving a 30% revenue increase in the wholesale channel.Develop and implement strategies to expand distribution and enhance customer partnerships, aligning with the company’s mission in physical retail.Analyze sales data and market trends to refine strategies and maintain a competitive edge in the gardening industry.Key Achievements:Launched a “plug-and-play” merchandising display adopted by 70% of retailers, improving product visibility and driving in-store sales.Designed a comprehensive sales playbook and tools, including targeted sell sheets, to standardize processes and reinforce brand consistency across retail accounts.Fostered strong relationships with major accounts, leading key initiatives that strengthened partnerships and drove growth.

I lead the sales operations, working closely with highly rated US breweries to bring their exceptional products to a global audience. My role encompasses managing international compliance, logistics, and pricing to ensure the seamless export of fresh, high-quality American craft beer to countries with a growing demand for premium beverages.Key Responsibilities and Achievements:Global Market Expansion: Successfully introduced and established US craft beer brands in multiple international markets, significantly increasing brand presence and market share.Logistics and Compliance: Oversaw complex logistics and compliance processes to ensure timely and efficient delivery of products, adhering to international regulations and standards.Strategic Partnerships: Built and maintained strong relationships with international distributors, retailers, and partners to drive sales and expand distribution channels.Market Research and Analysis: Conducted thorough market research to identify emerging trends and opportunities, tailoring strategies to meet the specific needs of each market.Sales Growth: Achieved substantial sales growth by developing and executing effective sales strategies, resulting in a significant increase in revenue and profitability.Customer Satisfaction: Ensured high levels of customer satisfaction by providing exceptional service and support, fostering long-term loyalty and repeat business.

I helm a dynamic consulting practice with a global clientele footprint. My portfolio boasts collaborations with esteemed names such as To Øl, Mikropolis Cocktails, Equilibrium Brewery, Mountains Walking Brewery, New Hokkaido Brewery, and Pasteur Street Brewing Company.Business Development Expertise: I'm renowned for a robust ability to drive sales, enhance brand visibility, and amplify profitability. My approach is rooted in uncovering latent opportunities for growth, contributing strategic insights, and steering comprehensive growth strategies to fruition.Strategic Management Acumen: My specialty lies in distilling complex production strategies and transforming them into actionable, cross-functional performance enhancements. I am dedicated to championing initiatives that underscore efficiency, elevate quality, and boost productivity.

Directed the strategic management and execution of Sparkling ICE’s initiatives across a network of nine beverage distributors, ensuring the annual delivery of 1.2 million cases.Strengthened partnerships with retailers, brokers, and distributors by engaging with key decision-makers to drive mutual goals and enhance market performance.Conducted in-depth market research and regular visits to build customer relationships, improve communication, and achieve sales targets.Collaborated cross-functionally to develop and execute innovative programs that aligned with distributor and retailer objectives, delivering measurable returns on investment.Managed trade spend and field activation, ensuring optimal allocation of resources for maximum impact.Organized and led high-level meetings, calls, and presentations with regional and national retail leaders, as well as executives within the beverage distribution network.Analyzed data to generate actionable insights, identifying opportunities to optimize in-store execution and improve customer outcomes.Fostered a team-oriented corporate culture aligned with Talking Rain’s core values, contributing to sustained success and exceeding key performance indicators.

Led the transition from a brewpub to a production facility, overseeing operational scaling and strategic growth.Directed brand strategy and planning to align with market trends and business objectives.Managed key national chain accounts, including Albertsons, Town Pump, Kroger, Whole Foods, Costco, Total Wine, and BevMo, driving sales and brand presence.Oversaw wholesale operations, including sales forecasting and planning, to optimize inventory and meet market demand.Built, coached, and guided a high-performing sales team, fostering collaboration and achieving revenue targets.Developed, communicated, and executed strategic business plans for top key accounts, ensuring alignment with customer and company goals.Delivered data-driven presentations with actionable insights to retailers, distributors, and internal stakeholders, identifying market opportunities and driving results.

Built and maintained strong relationships with importers, wholesalers, and regional teams to drive brand growth and market presence.Actively participated in forecasting and planning to ensure alignment with business objectives and market demand.Coordinated effectively with management, distributors, and HQ to develop and execute impactful programs and business initiatives.Established distribution, display, feature ad, retail promotion, and space management objectives to enhance brand visibility and consumer engagement at the point of purchase.Provided actionable recommendations to management to support brand development, sales growth, and distributor effectiveness.Monitored key performance metrics (sales, distribution, display, POS, etc.), delivering timely performance reports to inform strategic decision-making.

It all started at Mikropolis Bar, a cozy cocktail and craft beer bar tucked away in a small street in Copenhagen. From here we wanted to find a way of sharing our exciting, flavourful cocktails as simply as we share beers, since to pour a beer takes seconds, but to make a cocktail takes patience. Through a lot of experimentation, recipes, late nights and many spirit bottles, we discovered a way to take all the complexity and flavour of our shaken cocktails and put them into kegs and cans. This way we can always pour our favourite cocktails simply and efficiently, whereever and whenever. We make our cocktails in To Øl City, Svinninge, Denmark with the world’s maybe largest cocktail shaker. With a mix of sheer passion and modern brewing techniques, we brew different long drinks and sophisticated cocktails, and tap them on both kegs and cans.

Team of 65 employees.

Directed global sales operations, achieving a 75% increase in sales volume and spearheading the successful launch of three new taprooms, enhancing brand visibility and consumer engagement.Led a team of 25 to establish over 200 new accounts in Vietnam, significantly expanding the company’s market presence in both urban and rural regions.Oversaw export sales to international markets, developing partnerships with distributors and retailers to introduce the Pasteur Street brand to new audiences.Developed and executed strategic growth plans, streamlining operations to improve efficiency, reduce costs, and scale production to meet increased demand.Managed the financial performance of the company, setting and achieving revenue targets while maintaining profitability.Directed new product development initiatives, collaborating with brewing teams to create innovative beers that resonated with diverse consumer segments.Built and nurtured relationships with key stakeholders, including suppliers, distributors, and customers, to ensure long-term success in competitive markets.Ensured compliance with regulatory standards and optimized supply chain logistics to support international expansion and operational excellence.Delivered detailed market analysis and performance reports to the board, informing data-driven decisions to sustain growth and capture new opportunitie

Promoted Founders Brewing Company’s core values and purpose while driving sales growth and brand visibility across assigned territories.Collaborated directly with wholesalers and their sales teams to achieve target distribution and volume goals.Maintained a consistent market visitation schedule, focusing on both on- and off-premise accounts, including independent retailers and chain locations.Developed and executed quarterly target account lists and visitation schedules aligned with strategic sales objectives.Analyzed sales data using VIP and other CRM software to identify growth opportunities and optimize market performance.Directed wholesaler activity by building strong relationships with retail accounts and providing clear sales and marketing guidance.Monitored beer inventory levels to align with sales trends, promotional activities, and seasonal shifts, ensuring product freshness and availability.Organized and led monthly sales and marketing meetings with distributors, facilitating ongoing brand training and alignment on goals.Conducted ride-alongs with wholesaler representatives to mentor and strengthen account relationships.Coordinated and participated in special events and festivals, serving as a key brand ambassador for Founders Brewing Company.Oversaw timely and accurate ordering of POS materials and completion of reports by wholesalers.Assisted in the creation of volume projections and marketing budgets, ensuring compliance with company standards..

Wholesale and retail account management in current and potential distribution territoryBrand presentation and supportEvent coordination, attendance and promotionResponsible for achieving revenue and budget targets for categoryAssessing and reporting market trends and brand performanceManaged 6 states and 8 Wholesalers.

Work closely with inventory managers on brand forecasting, SKU maintenance, new item authorization, post off and tactical pricing issues and inventory flow.Develop/create, manage and execute sales and distribution incentive programs for key craft brands/suppliers in both counties.Develop working relationships at all levels with core suppliers, acting as the point lead.Become extremely familiar with all Company reporting methodologies such as iDIG and VIP as well as other internal reports. Conduct monthly ride-alongs with sales associates, supplier reps and managers to ensure that monthly, quarterly and yearly Annual Business Plan goals are attained.Grow, develop/nurture key On and Off Premise relationships with accounts.Participate in regular On Premise promotions and features to expand relationship base.Participate in weekend special events with the brand team and for the assigned supplier base.Craft brands including New Belgium Brewing, Oskar Blues Brewing, Great Lakes Brewing, Boulevard Brewing, Breckenridge, Gabrinus, Vermont Ciders and Harpoon Brewery.

Built the perfect taphouse teamScheduling of team and house musicSetting up promos and eventsDraft System maintenance and cleaning

Oversees all personnel and operational functions of location. Responsible for managing a workforce, delivering quality customer service, increasing sales and revenue, scheduling adequate staff coverage, handling customer issues and requests, and training new personnel. Managed location with fleet of 150 vehicles and 9 employees.