Charged with establishing dedicated e-commerce capabilities in the US for a global market leader in machine woven area rugs. Working with partners like Wayfair.com, Amazon, Overstock.com, Target, The Home Depot and others, Balta has pivoted from a traditional import-to-store model towards a fully omni-channel business capable of supporting the future needs of our retailers. Starting as a greenfield project in late 2018, Balta has quickly established dedicated e-commerce distribution, sales, product development, marketing, and supply chain management capabilities, while also further cementing our traditional brick & mortar foundation.

Established and led a team of key national account managers responsible for driving the online sales, marketing and distribution strategy across the ecommerce ecosystem for all Serta Simmons brands. Working with large online retailers like Wayfair, Amazon, and Overstock.com, SSB saw significant growth while also pivoting supply chain, sales and marketing organizations to support the evolving business need. Working across multiple departments, the company leveraged new hybrid models of distribution via 3PL, customer supply chain integration, forever changing the customer experience by delivering weeks faster than before. Managed and led strategic projects and sales initiatives that transitioned the ever-changing two year product lifecycle into evergreen product platforms supporting the needs for maintaining product reviews, site rank, and consumer trust in company brands.

At Surya, our goals are simple: to be the go-to resource for coordinating home accessories across a diverse range of lifestyles and budgets and to simplify the shopping process for designers, retailers and end consumers. As the sales manager for the e-commerce channel, my responsibility is to translate Surya’s goals and vision into a reality in one of the most progressive segments in the global market. • Proud member of Surya’s $100M 2014 sales team• Continuously growing and developing the best-in-class, award winning sales team• Endlessly striving to meet and beat segment sales targets• Nurturing key accounts like Wayfair.com, One Kings Lane, Target.com, Homedepot.com, Amazon.com, and Rugs-Direct.com• Key liaison between product development, graphics, marketing, operations, finance, and accounting

Managed the full scope of sales, marketing and product development of an omni-channel consumer product business. • Led B2B sales, B2C website, marketing and product development teams in cooperation with JIT factory• Launched hundreds of new products through a wide variety of retailers• Opened new key accounts like Wayfair.com, Fab.com, Gilt.com, Zulily.com• retail training program for use by brick & mortar sales associates• Opened first B2B showroom in High Point, NC in Spring 2012

Joined the consulting staff after the completion of graduate studies in 2010. Worked within the Supply Chain department alongside major consumer product and healthcare companies. • Researched and consulted on collaborative supplier relations, cost-to-serve, cost-to-own• Led projects with Nike, Johnson & Johnson, ING and others

Master’s Graduate Project - Design of a JIT/S Flexible Assembly Line - JCI, Volvo Cars• Worked within the Johnson Controls Automotive Experience Group Europe• Mapped out and analyzed future plant production plans needed to adapt to Volvo line updates• Partnered with JCI engineers and plants in Germany, Poland, and Belgium to leverage existing data and best practices• Project implemented in summer of 2011