Brandon Gentry Email & Phone Number

Nashville, Tennessee, United States

Nashville, Tennessee

Greater New York City Area

Key Responsibilities• Building and directing a team of UX experts to design consistent experiences across all platforms• Fostering a culture of user experience research throughout the organization and establishing a system for effectively benchmarking, monitoring and enhancing products• Improving project architecture by codifying repeatable processes that includes Lean UX methodologies for setting goals and rapid prototyping• Improving user funnels and creating consistent experiences across all properties and campaigns• Using data-driven decisions and an effective systematic follow through for testing and evaluating products• Leading close collaboration between the UX team and creatives to improve acquisition, conversion and engagement by balancing business goals with beautiful design• Managing the roles and responsibilities of team members by setting clear goals and expectations• Coaching direct reports to reach their full potential: understanding individual goals and needs, helping them identify their personal strengths and providing appropriate and constructive feedback• Owning and facilitating the A/B testing practice

Greater New York City Area

• Responsible for developing standards and maintaining user experience best practices across the web properties of Warner Music Group and its broad roster of legendary musicians • Conduct pre-development user testing with paper models and hallway tests• Improve user funnels based on data, research and test results• Create, manage and execute concepts designed to enhance acquisition, conversion, and engagement on artists' websites and other online properties• Lead front-end designers through preplanning and site architecture with site-mapping and wireframing• Design and produce product enhancements, conduct user acceptance and quality assurance testing using Agile development methodologies • Rapidly prototype websites and concepts using Lean UX principles

Brandon's passion for DIY comes from creativity, curiosity and craving for keeping busy — and his domestic experiments always feature his signature rock-and-roll aesthetic. Although his own skillset is broad, his goal is to make projects approachable and manageable, even for beginners, and encourage his followers to give it a shot and put their own stamp on their homes.Followers• 549,000 on TikTok• 137,000 on Instagram• 250,000 on Facebook • 24,500 on YouTube Brands I've Worked With• Tide• Home Depot• Lowe’s Home Improvement• Cricut• Liquid IV• JoAnn• Toja Grid• Sunjoy• Luxe Bidet• Leaf Home• Art to Frames• Guitar Grip• Pink Miracle• SwitchBot• Narwal

Cincinnati

• Created standards-compliant, responsive websites utilizing various CMS • Created social media strategies and maintained social presence for corporate clients• Coordinated project details with clients • Created wire frames and site maps for use in UI testing • Designed mobile apps and mobile websites• Designed e-mail• Designed Web advertisements

Indianapolis, Indiana

• Regularly contributed an infographic column• Work appeared on the front page of Digg.com’s Business & Finance page

Indianapolis, Indiana Area

• Designed, created and maintained a website housed on a Wordpress engine• Organized and implemented online advertising• Generated a 250% increase in online traffic• Created and maintained complete social media strategy• Designed and created artistic, informative, eye-catching print layouts, advertisements and magazine covers

Indianapolis, Indiana Area

• Designed and coordinated advertising collateral • Directed layout for magazines and brochures

Indianapolis, Indiana Area

• Designed the complete user experience for a gift recommendation engine app and profile management • Developed paper prototypes• Analyzed user data• Conducted usability testing

Indianapolis, Indiana Area

• Designed and created front and back-end user interfaces• Programmed, designed and created Flash animations, games and other applicable functions• Conducted regular meetings• Hired and organized sub-contract work• Sought out potential clients• Drafted business proposals

Indianapolis, Indiana Area

• Designed and created artistic, informative, eye-catching Web layouts• Programmed XHTML, CSS and JavaScript• Made business proposals