Responsible for consulting, solution and sales of our Interactive business for Financial Services in North America. Capabilities span digital strategy, human-centered design, CX management, marketing execution, performance analytics, agile builds, enterprise platforms and operational excellence.

Member of the Visual Communications Art and Graphic Design Advisory Board. The Visual Communications Department consists of two degree programs: Graphic Design and Interaction Design.

Led engagements in Financial Services to create human-centered experiences and marketing, while achieving servicing and growth targets. Oversaw design, behavioral science, qualitative/quantitative research, marketing and engineering teams to create holistic journeys for both customers and employees, while mapping the data pipes and marketing platforms that underpin them. Implemented governance to drive operational efficiencies and improve ROI, increasing customer satisfaction, faster time-to-market and scalability of new experience management capabilities. Built an Adobe practice inclusive of mortgage journeys, flexible design systems, reusable solution blueprints, work management frameworks and turnkey marketing automation. Notable achievements include:✫ Increased agent efficiency by 25% and new policy conversions by 17% within 10 months by leading a team to build a mobile-first, human-centered digital experience for Agents at a leading Life Insurer.✫ Delivered a 10% increase in new card acquisitions, a 22% reduction in operating costs, and a 3x improvement in speed-to-market over 18 months by empowering a high-performing team to build new modular experiences for a Global Bank, including migrating content to the cloud, measuring and optimizing the customer journey, and creating a Refer-a-Friend experience.✫ Achieved sales, revenue, and utilization targets through the recruitment of a high-performing team from top-tier consulting firms to establish an Adobe Partnership.✫ Presented as a keynote speaker in prominent industry events, such as DigIn, SIFMA, American Banker, Adobe Summit and Adobe Experience Makers Live, to discuss emerging trends in Personalization, Digital Transformation, and Marketing Platforms.

Led the solution, sales and delivery of human-centered experiences in Financial Services that challenged business norms and improved outcomes. Led experience architecture and delivery, redesigning organizations, and processes for clients such as USAA, American Express, Credit Suisse and Goldman Sachs, resulting in new customer growth, improved retention and increased market share. Prioritized investing in teams and fostering a positive work environment to achieve exceptional results. Partnered with CMOs, CDOs, CIOs and CTOs to design personalized experiences and redefine business processes that drive measurable business outcomes.Notable achievements include: ✫ Launched Marcus by Goldman Sachs, inclusive of marketing technology, segmentation, omni-channel campaigns and operating model that resulted in 10,000+ loans in year 1.✫ Re-imagined Investment Research for Credit Suisse, achieving $16M in operational savings via faster analyst authoring, easier collaboration with sales teams, and dynamic content distribution.✫ Increased new acquisitions by 20% for American Express through marketing optimization, personalization, analytics reporting, and data-informed content production.

Led teams to uncover consumer pain points by leveraging website analytics, surveys and market research. Conducted A/B and Multivariate Testing to validate hypotheses, then optimize journeys, landing pages and paid media campaign performance. Worked with marketing, design and technology teams to drive new business opportunities, lead delivery and grow existing accounts across retail, automotive, life sciences and financial services. Clients included CapitalOne, Morgan Stanley, Citibank, Ford, J. Crew, Starwood Hotels, Mercedes-Benz, Sanofi-Aventis, Johnson&Johnson, and Staples.Notable achievements include:✫ Led the marketing performance program for the Smart brand launch at Mercedes-Benz US, which included a segmentation plan, enterprise measurement plan, and marketing experiment design.✫ Delivered an automated marketing dashboard for Sanofi-Aventis, monitoring global brand sites and campaigns across media, website, social sentiment, and survey data for each region.✫ Designed a market research program for Citibank to identify key consumer segments and preferences, leading to the creation of new products and services.

Managed client relationships and delivery of website optimization programs, inclusive of user behavioral studies, A/B tests and robust multivariate experiments. Responsible for understanding experience pain points, making strategic test and learn recommendations to optimize websites. Led a team of data analysts, developers, designers and a client services team to drive measurable results. Clients included American Express, Citigroup, Geico, Monster, and Match.com.

Instructed evening courses in nearly all aspects of the Advertising curriculum, including: Campaign Design & Production, Digital Media, Advanced Web Design and co-directed the University’s In-House Agency. Under my guidance, students went on to win awards with the Long Island Ad Club and the Humane Society.

As part of the agency’s leadership team, tasked with building an internal web development department which included creating online campaigns and website design. Responsibilities included creative direction, business development, digital strategy, RFP responses and client pitches.

Founded a design firm and led a small team of designers and developers to deliver advertising campaigns and digital services. Responsibilities included creative execution, website design, package design, interactive demos, business development and client engagement. Clients included Merck, Teva, Excel, and Johnson&Johnson.