Facilitate discussions between client’s key leadership team members, including the CEO andother client executives through ongoing email, phone calls, and in-person meetings.Motivate clients to consistently and persistently implement great marketing.Provide clarity and insight on defining and reaching the target audience.Advocate and implement the client’s brand and values to internal and external customers.Take a research / consultative approach to helping clients see marketing and sales opportunities.Articulate and set client goals, define strategies, and achieve goals.Ensure discussions and decisions lead toward action and implementation.Lead annual and semi-annual strategic planning sessions with clients.Explore client goals and thought processes to assist in implementing strategic change.Clearly communicate strategies and their value to clients and the Digitawise team.Present ideas to clients in a bold and exciting fashion.Inspire the team to bridge the gap between big vision and tactical next steps.Leverage the expertise of your team members, your client, and network for inspiration & insight.Delegate to, and empower, your team to solve client problems and cultivate and execute strongproject strategy.Work with clients to develop their company’s story and unique messaging.Create the “voice” of a company – work with creative team to craft big experiences and executethem across all channels (website, social media, direct mail, etc.).Explore concepts for both the visual and written elements in union with the creative team.Uphold high standards of copy writing, proofing, editing and quality control for all content, with anaptitude for creative, marketing, and strategic thinking.

Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.CRM craft skills with a capacity to apply them in innovative ways across touch-points, including digital / interactive media, and direct; highly competent at conceiving communications plans and content strategies that play out across complex ecosystemsAble to distill down complex challenges and disparate information into clear, compelling stories; able to surface insights and inspire highly effective, lateral solutions.Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.Provides information by collecting, analyzing, and summarizing data and trends.Updates job knowledge by participating in educational opportunities; publications; maintaining personal networks; participating in professional organizations.Accomplishes marketing and organization mission by completing related results as needed.

Identify and coordinate networking opportunities – Coordinate firm’s involvement in trade association events or possible speaking engagements consistent with marketing goals. Ensure appropriate follow-up throughout the sales process by coordinating meetings, sales presentations, proposals and follow-up. Client negotiation, development, management & retention· Main day-to-day point of contact for client on all business units· Work as part of inter-agency team to develop integrated marketing solutions for client· Actively contribute to overall idea generation with agency team· Evaluate/Identify potential business from existing & new clients· Understand marketing objectives, competitive landscape and how the agency can help achieve advertiser and marketer goals· Facilitate the sales process from start to finish· Work closely with the CEO along with the Creative Director & team throughout the sales cycle· Ensure a smooth transition of new clients · Create and maintain positive community relationships· local trade shows, participate in sales blitzes and other off-site sales efforts· Manage pipeline and create revenue forecasts· Initiate, structure, and engage high impact strategic partnerships (both internal and external); lead day-to-day team efforts· Prospect, pitch and close complex key deals with business prospects (i.e. different types of projects, convergence assignments, etc.) and fee billings on current accounts.Craft & Logic is an end-to-end design, development, and marketing firm focusing on native app and web projects for early stage and medium-sized startups.

Known as a dynamic visionary and creative individual with extensive sales and operations management experience. A tactical thinker who is structured, determined, and experienced in delivering results. Passionate about driving innovation that can unleash new revenue streams, acquisition techniques, and growth. Creative mindset that is able to identify and forge internal and external strategic alliances and partnerships that deliver results.Formulates creative marketing strategies and directs the execution for product launches, sales lead development, sponsorship, special events, grass roots marketing and trade show initiatives.Leads content development initiatives with emerging and traditional media, working with top-tier consumer and lifestyle brands.Solves difficult and complex issues in a corporate setting by building necessary alignment across stakeholder groups, driving profitable outcomes.Outstanding execution skills with the ability to deliver on strategic concepts, including the ability to prioritize projects to ensure near-term deliverables.Excellent ability to articulate value-based solutions to complex business problems, develop high level strategy, and lay out the path for successful implementation.Extensive working knowledge of brand management, advertising, marketing, public relations, market segmentation, visual communications, sales, business development, product development, consumer research, organizational structure, compensation strategies, asset allocation, and business evaluation. Proven ability to achieve revenue goals and manage expenses while spending strategically to meet key business objectives. Knows how to lead, motivate and coach both individuals and teams.Strong quantitative and analytic skills and ability to distill large amounts of quantitative and qualitative information down to actionable plans and tactics.