Brandon Hardwick Email and Phone Number

• Promoted to manage all paid media, local search & affiliate operations, including 5 marketing agency partners serving a portfolio of CSSE brands including Redbox, Chicken Soup for the Soul Entertainment, and Crackle Entertainment • Led 3-4 agency representatives per partnership on daily and weekly calls, leveraging streamlined processes to maintain creativity and innovative growth opportunities • Managed RFPs, vendor negotiations, and marketing budgets with nimble resources, yielding $260K in annual cost savings• Improved internal link structure, performed canonicalization audit reducing duplicate content by 90% after sight redesign• Launched Redbox’s 1st affiliate program in 2019, generating 150K+ orders in first 5 months & $1.2M in ARR in first 3 years• Managed local search efforts for 43,000 kiosks that supported 19M in annual foot traffic to Redbox locations nationwide• Created Adobe audience segments leveraging CRM data and site behavior, yielding 30% lift in engagement & conversions• Oversaw compliance of all paid media integrated data sharing with Adobe, ensuring outbound audience segments and data collection adhered to CCPA regulations• Centralized all Paid Media performance data into Adobe Analytics using Adobe Workspace; created dashboards for channel leaders to facilitate cross-functional collaboration & developed dashboards with tailored readouts for leadership• Conducted placebo tests and customer journey analysis to understand the effectiveness of Display ad spend to gain a clear understanding of Display ads incremental impact;o Tested Display campaigns’ ROAS segmented by comparing results to placebo ads, yielding incremental $2.05 lift o Applied an off-line attribution model, resulting in an under reported $1.70 increase in ROAS • Negotiated and executed strategic partnerships with ESPN and Pac-12 Conference to significantly enhancing brand awareness and market presence within the collegiate sports sector.

• Oversaw end-to-end SEO projects and content marketing campaigns to support 13 clients with $350K in annual revenue • Optimized title tags and meta data to increase web traffic and reducing bounce rate from 65% to 35%• Led market research/competitive analyses with Adobe, Screaming Frog, SEMrush, MOZ & Brightedge to stay ahead of trends• Built strong partnerships with clients as a trusted advisor, yielded a 90% client retention during my tenure• Implemented Account Manager training sessions to enhance technical proficiency with clients, which increased account productivity by 30% and was adopted across all teams • Mentored & trained teammates, which enhanced team performance, empowering staff to develop into skilled account leads that consistently exceeded team goals and doubled client account capacity alleviating team workload• Engineered a strategic overhaul for a key client, lifting their organic website traffic by 300% within four months• Conducted on-page keyword optimization via a targeted content marketing campaign, which improved client's organic search performance by 85%, increased qualified traffic, and grew market share