Serve as the communications director for Wisconsin men’s basketball, responsible for overseeing strategic communications, media relations, digital marketing, social media and sports information.• Build and maintain strong relationships with local and national media to secure press coverage, promote campaigns, and enhance brand visibility.• Coach, prepare, and advise high-profile clients on various issues, topics, and communication strategies.• Effectively serve as a spokesperson when needed, including participating as a featured contributor on pregame radio show segments for the Wisconsin Radio Network with Matt Lepay, the Voice of the Badgers.• Boost brand visibility and share key updates through strategic social media content posted on my personal social media account.• Create engaging copy and content, and identify the most effective communication channels to enhance messaging, engagement, and revenue.• Develop and lead integrated marketing campaigns that boost brand messaging and visibility, while effectively engaging the target audience.• Leadership experience as brand manager for men’s basketball, facilitating collaboration within a cross-functional team of staff from marketing, ticketing, revenue, video, social media, and more.• Great attention to detail and organization formed through recording and maintaining statistical data and information.• Crisis communication experience.HIGHLIGHTS:• Led media relations for three Big Ten championship basketball teams (2015, 2020, 2022), and was part of a Final Four run in 2015.• Led an integrated marketing campaign to promote head coach Bo Ryan and effectively lobby for his induction into the Naismith Basketball Hall of Fame.• Managed an award-winning integrated marketing campaign to promote All-American and 2022 Big Ten Player of the Year, Johnny Davis.• Led social media strategy for Wisconsin Athletics during the COVID-19 pandemic with public health PSAs, fundraising efforts and content campaigns.

Led social media strategy for Wisconsin Athletics (@UWBadgers), while also serving as social media manager for Wisconsin football (@BadgerFootball) and Wisconsin men’s basketball (@BadgerMBB).• Led integrated marketing campaigns by collaborating with fellow staff in marketing, graphic design, video, ticketing, and more.• Monitored social media trends, identified emerging tools and counseled staff, coaches and student-athletes on best practices.• Cultivated and sustained strategic relationships with key social media representatives across Twitter, Instagram, Facebook, and additional platforms.• Oversaw and mentored student employees in social media and strategic communications.HIGHLIGHTS:• Attended invite-only social media summits at the headquarters of Facebook, Instagram and Twitter.

Gained invaluable real-world experience in communications and sports information through active involvement in supporting multiple sports teams within the University of Arkansas Athletic Department. Served as the secondary communications and media relations contact for Arkansas women’s basketball and primary contact for women’s tennis. • Crafted engaging press releases to highlight company achievements and initiatives.• Managed social media platforms to increase brand visibility and engagement with followers.• Coordinated interviews with key stakeholders and media outlets to share company news and updates.• Promoted company events through various marketing channels to ensure maximum attendance.• Managed well-followed social media accounts for football (@RazorbackFB) on game days.• Created a daily web blog, "The Daily Call," which shared digital content and social media posts and drew unique web visitors to ArkansasRazorbacks.com.

Secondary communications and media relations contact for Wisconsin men’s hockey, women’s golf, track & field, and cross country.• Responsibilities included press releases, game previews and recaps, feature writing, running live blogs with up to 3,000 viewers, managing social media and publishing content to UWBadgers.com.HIGHLIGHTS:• Traveled with men’s hockey to the OfficeMax Hockey City Classic at Soldier Field in Chicago.

Covered Wisconsin football for Badger247.com during the 2010-11 season. Responsibilities included reporting on team practices and scrimmages, conducting interviews with players, writing feature stories, positional breakdown series and spring game recap.

Internship had responsibilities that included social media management for the company, creating content for radio broadcasts and website, podcasting, program production, on-location events, radio copy and ad script writing. Also contributed to the station’s coverage of Wisconsin Badgers football and men’s basketball, as well as the Madison Mallards.