Instructor for SPB 307, Moneyball: Economics of Sports & Events

- Develop and implement a comprehensive marketing and promotions plan for the Department of Athletics, with an emphasis on men's basketball- Provide guidance and decision-making as part of department’s senior leadership team- Develop and implement a ticket sales plan for men's basketball, focusing on increasing season ticket, mini plan, group and individual game ticket sales- Increases since 2015:Average attendance – 79%, 2,016 to 3,600Ticket revenue – 215%, $98,262 to $309,294Season tickets – 155%, 519 to 1,322- Increase student attendance at all athletic events, especially men’s basketball games- Increases since 2015:50%, 300 to 450- Oversee two full-time staff members, one graduate assistant, and several interns/student workers- Manage departmental advertising budget, providing strategy with limited resources ($35,000)- Supervise and improve participation in cheerleading, dance team, and pep band- Serve as department’s liaison with Norse Sports Properties, a property of Learfield Sports

Added responsibility of Sales Manager to current responsibilities in September 2014. Handled all corporate partnerships for both Wright State Athletics and the Wright State Nutter Center.

- Develop a comprehensive marketing, promotions, & ticket sales plan for 6 varsity sports (Men's Soccer, Women's Soccer, Volleyball, Women's Basketball, Baseball, & Softball)- Increases from 2012 to 2013:44% (attendance), 152% (ticket revenue) - Men's Soccer46% (attendance), 44% (ticket revenue) - Women's Soccer30% (attendance), 99% (ticket revenue) - Volleyball27% (attendance), 51% (ticket revenue) - Softball42% (ticket revenue) - Baseball- Manage creative content for all department social media outlets (Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat)- Increases since 2012:87% (likes) - Facebook (3,565 to 6,681)145% (followers) - Twitter (2,043 to 5,009)1,973% (followers) - Instagram (88 to 1,825)- Encourage increased student attendance at athletic events through promotion on campus- Hire and manage a staff of four to six student interns, with a proven track record of intern/graduate assistant placement- Activate Raider Up! Rewards, an attendance and social media fan rewards programIncreased membership 231% since 2012 (444 to 1,470)- Manage all men's basketball in-game entertainment and sponsor activation- Design print and digital graphics, including flyers, posters, web advertising, digital signage, and social media promotion- Serve as staff advisor for Raider Rowdies, a student organization tasked with increasing student spirit and attendance- Organize special events such as Howloween Hoopla, a major community outreach event with over 5,000 attendees- Revamped and rebranded kids' club as Rowdy's Pack, new in 2014

- Developed a comprehensive marketing & promotions plan for 18 varsity sports- Managed departmental budget and all advertising and trade contracts, annually totaling over $1.5 million- Hired and managed a staff of one full-time employee, two full-time interns, and several students- Ensured fulfillment of sponsor contracts with Tiger Sports Properties, a property of Learfield Sports- Implemented nationally-recognized advertising campaigns for Men’s Basketball and Football- Served as primary marketing contact for Men’s Basketball (2009-2012), Football (2009-2012), Women’s Basketball (2009-2010), Conference USA Basketball Championships (2009, 2012), and NCAA Basketball Regionals (2009, 2010)- Organized special athletic events such as Memphis Madness, Blue/Gray Game, and Football Fan Fest- Established and managed creative content for social media pages (Facebook, Twitter)- Served on several campus event committees and assisted in the planning process with other departments (Homecoming, Welcome Week, Centennial Celebration, etc.)- Designed print materials as needed, including flyers, brochures, print/online advertisements, and video board graphics- Pursued master’s degree while overseeing department (2009)

- Planned and executed all marketing & promotions for Men’s Soccer, Women’s Soccer, and Women’s Basketball- 86% increase in Women’s Basketball attendance from 2007-08 to 2008-09- 63% increase in Women’s Soccer attendance from 2006 to 2007- Implemented local Classroom on the Court program with Memphis City Schools with over 6,000 participants- Coordinated all on-field promotions at Football and Men’s Basketball games- Hired and managed two full-time interns and several students- Designed promotional print materials, including schedule cards, posters, postcards, and flyers

- Completed sales of all ticket packages, including group, season, mini-plan, and flex tickets- Compiled over $18,000 in sales in 4 months- Established relationships with several business and personal ticket accounts- Operated ticket window and Tickets Unlimited point-of-sale system on all game days- Assisted with all other in-game operations, including fan assistance, promotions, and setup & breakdown of equipment- Served as Chilly, the team’s mascot, during appearances in the community

- Planned and executed Tennessee Park, a corporate catering area, in conjunction with Marketing Coordinator- Coordinated event marketing plans for Basketball and Baseball games- Sold group Basketball packages over phone and e-mail

- Assisted with all aspects of a minor league team’s business and stadium operations, including ticket sales, event management, marketing, promotions, media relations, sponsorship, and community relations- Managed Smokies Kids Zone during all home games- Served as various team mascots during home games and appearances in the community