Brandon Hays Email & Phone Number

Lebanon, Oh, Us

Oxford, Ohio, United States

Dayton, Ohio, United States

Highland Heights, Kentucky, United States

Instructor for SPB 307, Moneyball: Economics of Sports & Events

Cincinnati Area

- Develop and implement a comprehensive marketing and promotions plan for the Department of Athletics, with an emphasis on men's basketball- Provide guidance and decision-making as part of department’s senior leadership team- Develop and implement a ticket sales plan for men's basketball, focusing on increasing season ticket, mini plan, group and individual game ticket sales- Increases since 2015:Average attendance – 79%, 2,016 to 3,600Ticket revenue – 215%, $98,262 to $309,294Season tickets – 155%, 519 to 1,322- Increase student attendance at all athletic events, especially men’s basketball games- Increases since 2015:50%, 300 to 450- Oversee two full-time staff members, one graduate assistant, and several interns/student workers- Manage departmental advertising budget, providing strategy with limited resources ($35,000)- Supervise and improve participation in cheerleading, dance team, and pep band- Serve as department’s liaison with Norse Sports Properties, a property of Learfield Sports

Dayton, Ohio Area

Added responsibility of Sales Manager to current responsibilities in September 2014. Handled all corporate partnerships for both Wright State Athletics and the Wright State Nutter Center.

Dayton, Ohio Area

- Develop a comprehensive marketing, promotions, & ticket sales plan for 6 varsity sports (Men's Soccer, Women's Soccer, Volleyball, Women's Basketball, Baseball, & Softball)- Increases from 2012 to 2013:44% (attendance), 152% (ticket revenue) - Men's Soccer46% (attendance), 44% (ticket revenue) - Women's Soccer30% (attendance), 99% (ticket revenue) - Volleyball27% (attendance), 51% (ticket revenue) - Softball42% (ticket revenue) - Baseball- Manage creative content for all department social media outlets (Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat)- Increases since 2012:87% (likes) - Facebook (3,565 to 6,681)145% (followers) - Twitter (2,043 to 5,009)1,973% (followers) - Instagram (88 to 1,825)- Encourage increased student attendance at athletic events through promotion on campus- Hire and manage a staff of four to six student interns, with a proven track record of intern/graduate assistant placement- Activate Raider Up! Rewards, an attendance and social media fan rewards programIncreased membership 231% since 2012 (444 to 1,470)- Manage all men's basketball in-game entertainment and sponsor activation- Design print and digital graphics, including flyers, posters, web advertising, digital signage, and social media promotion- Serve as staff advisor for Raider Rowdies, a student organization tasked with increasing student spirit and attendance- Organize special events such as Howloween Hoopla, a major community outreach event with over 5,000 attendees- Revamped and rebranded kids' club as Rowdy's Pack, new in 2014

Greater Memphis Area

- Developed a comprehensive marketing & promotions plan for 18 varsity sports- Managed departmental budget and all advertising and trade contracts, annually totaling over $1.5 million- Hired and managed a staff of one full-time employee, two full-time interns, and several students- Ensured fulfillment of sponsor contracts with Tiger Sports Properties, a property of Learfield Sports- Implemented nationally-recognized advertising campaigns for Men’s Basketball and Football- Served as primary marketing contact for Men’s Basketball (2009-2012), Football (2009-2012), Women’s Basketball (2009-2010), Conference USA Basketball Championships (2009, 2012), and NCAA Basketball Regionals (2009, 2010)- Organized special athletic events such as Memphis Madness, Blue/Gray Game, and Football Fan Fest- Established and managed creative content for social media pages (Facebook, Twitter)- Served on several campus event committees and assisted in the planning process with other departments (Homecoming, Welcome Week, Centennial Celebration, etc.)- Designed print materials as needed, including flyers, brochures, print/online advertisements, and video board graphics- Pursued master’s degree while overseeing department (2009)

Greater Memphis Area

- Planned and executed all marketing & promotions for Men’s Soccer, Women’s Soccer, and Women’s Basketball- 86% increase in Women’s Basketball attendance from 2007-08 to 2008-09- 63% increase in Women’s Soccer attendance from 2006 to 2007- Implemented local Classroom on the Court program with Memphis City Schools with over 6,000 participants- Coordinated all on-field promotions at Football and Men’s Basketball games- Hired and managed two full-time interns and several students- Designed promotional print materials, including schedule cards, posters, postcards, and flyers

Knoxville, Tennessee Area

- Completed sales of all ticket packages, including group, season, mini-plan, and flex tickets- Compiled over $18,000 in sales in 4 months- Established relationships with several business and personal ticket accounts- Operated ticket window and Tickets Unlimited point-of-sale system on all game days- Assisted with all other in-game operations, including fan assistance, promotions, and setup & breakdown of equipment- Served as Chilly, the team’s mascot, during appearances in the community

Knoxville, Tennessee Area

- Planned and executed Tennessee Park, a corporate catering area, in conjunction with Marketing Coordinator- Coordinated event marketing plans for Basketball and Baseball games- Sold group Basketball packages over phone and e-mail

Knoxville, Tennessee Area

- Assisted with all aspects of a minor league team’s business and stadium operations, including ticket sales, event management, marketing, promotions, media relations, sponsorship, and community relations- Managed Smokies Kids Zone during all home games- Served as various team mascots during home games and appearances in the community

Knoxville, Tennessee Area

Master Of Science (M.S.), Sport & Leisure Commerce

Activities and Societies: Sport Marketing Association

Bachelor Of Science (B.S.), Sport Management

Activities and Societies: Sigma Phi Epsilon, Adidas Partners in Sports

Education record

Activities and Societies: Varsity Basketball