Drove main aspects of Insights & Category Management for Sales & Marketing, discovering data stories and root causes that initiated change, higher ROI, and better business decisions. Researched and analyzed macro and category trends to discover the market direction, subsequently turning them into strategic recommendations for the Company and retail partners. Was the primary analyst and presenter in many category line reviews, discovering data stories and delivering fact-based insights and recommendations to major accounts and Leadership at all levels. Identified gaps and opportunities by analyzing market shares and trends, at both the Company level and the retailer's category level, most of which led to multiple new SKU listings in the latter situation. Intimately utilized all available sources of data to analyze the Omni market, including Nielsen syndicated data, Numerator Insights & TruView Panel data, and non-syndicated sources such as Packaged Facts & Euromonitor.Recently was promoted to Team Leader, managing three direct reports.

Channel expert and key internal liaison between Sales, Marketing, Finance, and Operations. Primary focus is to execute the Company's marketing, brand, & sales strategies in the various channels of distribution, with a special emphasis on new item placement and promotional development. Also serve as a key participant and analyst with annual business reviews and with the category management process. Broad range of specific tasks, including coordination of customer-specific cross functional teams, pre- and post promotional analysis and development, category management, planogramming, data mining/intelligence gathering, and participating in sales calls when needed.Began at an Associate level and was promoted twice across my 12 years in this field.

Fundamental goal is to ensure the right amount of inventory arrives at the right place at the right time to achieve a balanced supply chain. This included collaborating with key customers to ensure smooth replenishment plans and accurate sales projections, collaborating with internal Inventory Managers to develop smooth supply plans, and maintaining SKU-level forecasts required for MRP and key customer replenishment. Was also a key participant in the category management process and supply chain optimization initiatives.

Primary responsibilities included developing enterprise-level software using Visual Basic 6 and SQL Server. Secondary responsibilities were serving as general IT support, including troubleshooting & maintaining PCs on a Windows NT platform, network troubleshooting, hardware installation/maintenance, and maintaining the Company's legacy Oracle data warehouse.

Primary responsibilities included ad-hoc researching, analyzing, and reporting of internal marketing data. Also created & automated monthly marketing reports using MS Excel, Access, & VBA. Secondary responsibilities include gathering, organizing, and warehousing customer point-of-sale (POS) data from multiple retailers for mining, reporting, and analyzing.