Brandon Ferris Email & Phone Number

Melville, Ny, Us

•Lead digital marketing strategy and implementation for Zahn Dental products, driving impactful digital campaigns•Craft compelling emails, web content, and nurture campaigns using Marketo to effectively engage target audiences•Manage organic social media content, paid ads, and custom audiences across Facebook, Instagram, and LinkedIn•Analyze Marketo Analytics, Google Analytics and Sprout Social reports to distill monthly KPIs into insightful presentations, guiding strategic decisions for the digital marketing team•Strategically manage social media and email calendars, implementing scheduling protocols to prevent content overlap and maximize engagement by targeting optimal posting days

New York, Ny, Us

•Collaborated with stakeholders to plan and execute marketing and demand generation strategies for prospects and clients•Led the marketing efforts for the CreditPro product to increase website traffic, MQLs, demo requests and brand awareness•Utilized Marketo to craft engaging and personalized email and web content that enhances S&P Global’s brand awareness among prospects and customers•Fostered cross-channel marketing efforts by orchestrating meetings with various teams, leveraging diverse platforms to reach a wide audience•Created data-driven organic and paid social media strategies on LinkedIn and Twitter for brand promotion, events, webinars and thought leadership•Employed KPI analysis to evaluate campaign effectiveness, providing insightful reports to key stakeholders

Chicago, Il, Us

•Nominated for and completed BDO’s Future Leaders Program•Acted as the go-to resource for team members, ensuring quality assurance of emails and other programs•Developed and oversaw email nurture programs and web content in Marketo, enhancing digital marketing performance•Conducted team training sessions and facilitated effective communication with upper-level management for campaign enhancement with my recommendations based on KPI research•Led multiple high-impact firm-wide campaigns that generated millions in revenue won and opportunities created•Evaluated the success of email marketing campaigns using Marketo analytics, including UTM tracking, Google Analytics, and DataStudio to execute A/B tests and automation tests for continuous improvement

Chicago, Il, Us

•Strategized and executed targeted email deployments, ensuring optimal deliverability and engagement•Managed daily email marketing operations and coordinated the firm’s email calendar•Led marketing operations for priority email campaigns, contributing to enhanced prospect engagement and conversion rates•Assisted with the creation of LinkedIn lead-generation advertisements for various campaigns and analyzed the KPIs•Recommended, implemented, and managed innovative ideas to drive greater email and digital marketing relevance and engagement•Contributed to the development and management of BDO USA’s website, streamlining the event and webcast pages

Chicago, Il, Us

•Utilized Microsoft Dynamics CRM to efficiently manage contacts, accounts, marketing lists, and events for internal teams and partners, streamlining operations and enhancing collaboration.•Spearheaded LinkedIn and Social Media training sessions for partners and managers, empowering them with essential skills to leverage digital platforms effectively.•Enhanced proficiency in digital marketing by executing email campaigns, creating online registration pages, and developing OFT files for invitations using ClickDimensions, contributing to the team's strategic objectives.•Crafted and refined compelling bios for directors and partners, optimizing their professional profiles to resonate with target audiences and strengthen brand image.•Facilitated and participated in Retail & Consumer Product and Not-For-Profit industry meetings alongside directors, partners, and senior managers, fostering valuable relationships and staying abreast of industry trends.•Conducted thorough research on clients, competitors, and prospects utilizing databases such as Capital IQ, CauseIQ, and Hoovers, providing valuable insights to support strategic decision-making.•Assisted in the planning and execution of networking events and CPE (Continuing Professional Education) events for clients, directors, partners, and prospects, ensuring seamless coordination and meaningful engagement.•Provided supervision and guidance to BDO interns, fostering their professional development and contributing to the success of team projects and initiatives.

New York, New York, Us

•Used Customer Relationship Management tools to establish and maintain partner-client relationships, ensuring accuracy and reliability of contact information.•Engaged in weekly Marketing and Public Relations discussions to stay abreast of current market trends and contribute to strategic planning for Mazars' future initiatives.•Edited press releases and crafted website descriptions for press mentions, enhancing the company's online presence and brand reputation.•Conducted comprehensive competitor research, leveraging Microsoft Excel to develop detailed competitive analysis documents, providing valuable insights to inform strategic decision-making.•Played a pivotal role in numerous market research initiatives, contributing to the development and strengthening of Mazars' brand identity.•Collaborated in the coordination and execution of corporate networking events in key regions such as New York and New Jersey, facilitating meaningful connections and fostering business relationships.

Lawrenceville, Nj, Us

•Orchestrated comprehensive athletic marketing initiatives throughout Division 1 sporting events, ensuring seamless coordination and execution to maximize engagement and visibility.•Enhanced expertise in college sports marketing through hands-on experience shadowing professionals in the field, gaining valuable insights into industry best practices and strategies.•Leveraged social media platforms including Twitter and Snapchat to effectively promote Division 1 athletic games and charity events, engaging with the target audience and driving attendance.•Provided support for Rider University's Mascot appearances, contributing to the university's brand representation and fostering a sense of community spirit.•Executed logistical tasks such as setting up fields and courts for various sponsored activities, ensuring optimal conditions for successful events and enhancing the overall participant experience.

•Supported marketing efforts for FlockU alongside Fortune 500 brand partners like Amazon.com, contributing to strategic initiatives aimed at enhancing brand visibility and engagement.•Utilized Hootsuite to efficiently generate and schedule compelling social media content across platforms such as Facebook and Twitter, ensuring consistent brand presence and audience engagement.•Developed and executed dynamic marketing campaigns utilizing various social media platforms, including targeted Facebook ads and comprehensive performance analysis through Google Analytics, optimizing reach and impact.•Spearheaded the conceptualization and implementation of engaging marketing initiatives tailored to resonate with FlockU's target demographic, driving brand awareness and fostering meaningful connections.•Conducted in-depth competitive analysis utilizing Excel, producing insightful documents that informed strategic decision-making by providing valuable insights into FlockU's online competitors and market positioning.

•Authored insightful articles featured on FlockU's website within the sports section, delivering compelling content to engage and inform the audience.•Honed writing and editing proficiency through consistent creation of monthly articles, actively refining skills to maintain high-quality content standards and resonate with readers.•Covered and provided reports on The Basketball Tournament held at Philadelphia University, offering firsthand insights and analysis to enhance coverage and contribute to the event's documentation and analysis.

Pomona, New York, Us

•Conducted 40 daily sales calls to effectively engage customers and prospects regarding attendance or sponsorship opportunities for independent league baseball games, consistently driving revenue generation and client acquisition efforts.•Elevated sales acumen through active observation and shadowing of seasoned sales and marketing professionals, incorporating best practices and strategies to optimize personal performance and outcomes.•Strengthened customer service capabilities by actively addressing concerns and resolving issues for disgruntled fans and clients, fostering positive relationships and ensuring satisfaction amidst challenging situations.•Led the sales and marketing table as well as managed the 50/50 raffle station during games, orchestrating key revenue-generating activities and enhancing fan engagement experiences through strategic initiatives and promotions.

Bachelor'S Degree, Sport Management And Marketing

Honors Regents Diploma