Editor In Chief, Lucky Magazine
Greater New York City Area
Oversaw print and digital strategy for national women's magazine. Launched ecommerce platform in 2012 (MyLucky). Grew web traffic from 200,000 to 1M uniques in three years while creating sponsorship opportunities to drive revenue. Innovated and developed multiple platforms to activate fashion bloggers including the Lucky FABB conference, the first-ever dedicated fashion and beauty blogger conference. Created the first blogger network for a fashion magazine, The Lucky Style Collective which… Show more Oversaw print and digital strategy for national women's magazine. Launched ecommerce platform in 2012 (MyLucky). Grew web traffic from 200,000 to 1M uniques in three years while creating sponsorship opportunities to drive revenue. Innovated and developed multiple platforms to activate fashion bloggers including the Lucky FABB conference, the first-ever dedicated fashion and beauty blogger conference. Created the first blogger network for a fashion magazine, The Lucky Style Collective which enabled the magazine to connect with and sell inventory for 75 of the top fashion and beauty bloggers. Launched a community platform that enabled users to upload pictures of themselves and belong to a wider Lucky community that includes editors, bloggers and readers. Show less