Brandon Jacobson Email & Phone Number

- Lead strategy development and execution of cross functional initiatives to drive market share growth within Pella's Pro Dealer Channel (Lumberyard and Short Line Distributors).- Support team of 4 Account Managers (direct reports) to develop long range joint strategic business plans with our distribution partners.- Responsibility over top line sales and.

- Manage account relationships and annual program planning with major national lumberyard and pro dealer accounts.- Support channel strategy development and execution to drive accelerated sales growth in multi-billion dollar channel. Scope of responsibilities include: promotion planning, business development programs, S&OP forecasting, P&L management, and.

Pella, IA

- Led the Corporate Direct and International sales teams (7 direct staff members) to achieve increased revenue growth and profitability.- Launched and managed new segmented team of 4 individuals to target selling direct to regional and national Commercial Developers and Builders.- Partnered with Pella's corporate and field service teams to deliver an.

Pella, IA

- Partnered with Pella's national distribution network to achieve market share growth, customer satisfaction, and profitability objectives. Indirectly managed over $150MM in annual sales.- Deployed Pella's strategic initiatives with our frontline sales management team - Provided business coaching and best practice sharing with our channel partners that.

Pella, IA

- Led execution of marketing strategies targeting residential Builders and Contractors- Developed new lead generation tactics and lead management processes. These efforts delivered a 140% year-over-year increase in B2B web inquiries, and a 587% increase in marketing generated quote pipeline- Championed Challenger messaging development for our B2B sales.

Pella, IA

- Led execution of selling process across national distribution network to residential builders and contractors- Developed and implemented programs, processes, and measurement tools to enable significant sales performance improvement

West Des Moines, IA

- Developed and executed a lead generation strategy for the introduction of a new software solution to the construction industry targeted at mid-sized Commercial General Contractors- Led marketing efforts, including: content development, website launch, survey research, email marketing campaigns, social media, and sales tool development- Assisted sales.

- Developed training for a national sales training event held in 5 regional locations and reaching over 600 team members- Delivered sales training to over 130 new retail sales consultants including discovery/profiling, value creation, delivering price, and handling objections. During this time new consultants improved their selling productivity by 9%.

- Successfully sold within the in-home, B2C window replacement channel- Consistently achieved customer satsifaction ratings above Pella's system-wide benchmark - Provided leadership on process improvements made within the sales and order entry process

- Led new product development projects from conception and planning, to market launch and support- Developed detailed 3-year product forecasts- Leveraged relationships with Manufacturing, Engineering, Sales, IT, and Finance to deliver projects that created value for customers and profitable return on investment for Pella Corporation