As Client Success Manager at Fastek, I am your company's virtual Chief Information Officer (CIO). My day-to-day involves strategic IT planning and execution tailored to our clients' unique business needs. I oversee IT infrastructure, manage technology budgets, and guide businesses through digital transformations. My role is pivotal in aligning IT strategies with business goals, ensuring cybersecurity, and optimizing IT operations for efficiency and growth. I’m committed to delivering value through technology, enabling our clients to focus on their core operations while navigating the complex IT landscape.

Crafting compelling lectures and course materials to cultivate interactive learning. Offering feedback, guidance through strategic PR comprehension, and nurturing an inclusive setting. Leveraging industry experience to introduce students to Public Relations, Marketing, and Communications through critical thinking, ethical dimensions, and practical PR applications.

I'm the founder and chief wordsmith at bcc:, a U.S.-based marketing and communications consulting firm. We specialize in copywriting, content marketing, speechwriting, and executive communications. I am available for consulting, copywriting, presentations, speechwriting, speaking engagements, strategy sessions, and workshop facilitation.Imagine a world where you don’t have to guess what someone means. What if your customers clearly understood how you can help them solve their problems? I’ll help you put together a strategy to get your point across, make an impact, and inspire others.Whether you’re writing website content and marketing copy, an executive report, a board presentation, or a campaign speech, I’ll help you find the right words to inform, involve, and inspire your audience.Take your brand seriously, and get clear with bcc:.

As the CMO at LynnGroup. It was my job to build relationships, reinforce the company’s core values and turn engineer-speak into marketing copy.The divisions within LynnGroup serve the entire Golden Crescent providing civil, structural, and windstorm engineering services as well as land development, new home construction and steel building erection. Learn more about us and our mission to positively impact the lives of our employees, clients and communities at LynnGroup.com.Check out our Construction, Development and Engineering companies at lynn-construction.com, lynn-development.com and lynn-engineering.com.We think BIG, to work BIG, to give BIG.Day-to-day, I focused on building the story of our brand. I am responsible for cultivating B2B and B2C strategies and tactics in the realms of digital psychology, customer experience, front-end code, video marketing and digital analytics. I use a martech stack that includes HubSpot CRM, PhoneBurner, Textedly, SEMRush, Google Analytics, Search Console and Data Studio, Buildertrend WordPress and WP Engine.Leaning on my professional writing background, our marketing is strategy is based on the StoryBrand framework, positioning our customer as the hero in their story and our brand their guide to help them achieve what it is that they want.Our team manages the business using the Entrepreneurial Operating System known as EOS®. It's a fantastic way to develop a clear vision, set impactful goals, track quarterly progress and hold ourselves accountable.

I led a team that successfully produced, published and delivered two daily and six weekly newspapers, two quarterly lifestyle magazines, as well as real-time and data-driven content on websites, AM/FM radio programming and podcasts across Western Kentucky. I had P&L responsibility for eight properties throughout Kentucky, leading more than 50 FTEs daily.My day-to-day responsibilities were conducted from the offices of the Kentucky New Era, the major daily newspaper in Hopkinsville, Ky, publishing Tuesday through Saturday in Christian County.Responsibilities as the publisher of the New Era included oversight of seven other publications as president of the Pennyrile News Group division of the parent company – The Messenger (Madisonville, Ky.), The Eagle Post (Oak Grove, Ky.), The Cadiz Record (Cadiz, Ky.), Dawson Springs Progress (Dawson Springs, Ky.), Providence Journal-Enterprise (Providence, Ky.), News-Democrat & Leader (Russellville, Ky.), Franklin Favorite (Franklin, Ky.) and WFKN 1220 AM, a regional country music radio station in Franklin, Ky. Prior to a business unit restructure I also managed The Portland Leader (Portland, Tenn.) and Macon County Times (Lafayette, Tenn.).• Kentucky New Era operated on a budget of $6M in annual revenue to produce the daily newspaper of record in southcentral Kentucky.• Our news team earned more than a dozen individual and team awards for breaking news, enterprise reporting, product design and business management.• Monitoring of digital performance and reader engagement informed editorial decisions.• Editor & Publisher Magazine named me to their annual 25 Under 35 list.

As editor and publisher of the Jackson County Sentinel and Jackson Monthly magazine in Scottsboro, Alabama, as well as the Sequatchie Valley Independent in Jasper, Tennessee, I managed the day-to-day functions of the newspaper and magazine publishing business. Responsibilities included managing content creation and aggregation, recruiting talented news personnel, allocating the organization's budget, ensuring customer satisfaction, maintaining good public relations and driving revenue. The Sentinel has served Jackson County for more than 130 years, first publishing in 1887.In everything we do, we're building a community. We do this by fostering a community identity, setting the agenda for local dialogue, encouraging personal and economic growth, and recording the history of our time.The three publications are owned by Southern Newspapers, Inc., of Houston, TX.• The Sentinel was in decline when I arrived in Scottsboro. Our team’s renewed excitement permeated the community and produced a 240% increase in advertising revenue, $100k annual savings in production costs, a 50% increase in paid subscriptions and recognition from the State Press Association with 22 individual and team awards.• Annual EBITDA as a percentage of revenue swung from -5% to 13% year over year even though FTE headcount increased by 25%.

As STP's Internal Communications Lead, I oversaw and coordinated in the development and implementation of STP’s employee communications programs and strategies to support business success. I was responsible for the day-to-day internal communications strategy and execution. I worked closely with company officers, executives, leaders and other internal/external clients on strategic planning, writing and project management of internal communication efforts to ensure communication efforts were aligned with station priorities. I led the development and execution of a wide range of informational materials for both internal and external audiences.The South Texas Project Electric Generating Station is one of the newest and largest nuclear power facilities in the nation. STP's two units produce 2,700 megawatts of carbon-free electricity - providing clean energy to two million Texas homes.• Served as a member of the Nuclear Energy Institute Joint Information Systems Task Force, planning and rehearsing for emergency and crisis communications scenarios and consulting various communications teams across the American nuclear fleet.• Prepared board member and owner presentations, as well as executive speechwriting or delivery at such venues as MIT, Stanford and Texas A&M University.

As publisher of The Bay City Tribune, I oversaw the day-to-day operations of the semi-weekly community newspaper. I was responsible for the company's nearly $2M operating budget as well as planning, personnel and community relations. I led the newsroom that won six Texas Press Association awards in the spring of 2016 for journalism excellence. Under my direction, The Tribune enjoyed growth in both advertising revenue and print circulation.The Bay City Tribune is owned by Southern Newspapers, Inc. It is the second oldest newspaper in Texas. It is a semi-weekly community newspaper that has been serving historical Matagorda County since its first edition published on August 23, 1845.• Increased monthly revenue 100% during my tenure and led a team that grew audience/paid subscription readership 40%• Earned 10 Press Association awards in three years for breaking news, enterprise reporting and commentary/opinion writing.• Appointed to the Texas Press Association Legislative Advisory Council and led efforts to fight legislation that sought to circumvent open records and government transparency.

As Advertising Director I was charged with developing promotional campaigns, creating campaign budgets, negotiating client contracts and the hiring and management of advertising staff. Under my direction the daily community newspaper in a depressed midwestern market saw substantial revenue growth in both display and classified advertising.

I progressed through roles of increasing responsibility while with Paxton Media Group’s property in Owensboro, KY. As an Advertising Account Executive, I served as a marketing consultant for local and national accounts, providing new and exciting ways for clients to reach their target audiences through print media, newspaper advertising, and digital solutions. My account list grew by more than 150% during my time on the sales floor, adding several new accounts to the Messenger-Inquirer’s portfolio.As the PMG Graphics Center Manager, I managed the team of 34 Graphic Artists of the PMG Graphics Center, based in two locations (Owensboro, Kentucky and St. Joseph, Michigan), who produced more than 1,000 display ads daily for all of PMG’s holdings including 32 daily newspapers and 15 other weekly publications.My responsibilities as an in-house graphic artist at the Messenger-Inquirer included working efficiently under the tight deadlines presented by a daily publication. I built advertising materials for several publications within the media group, owned by the Paxton Media Group. Major tasks included creative design, copy editing, proofing, pagination, file preparation and troubleshooting color space and printing errors. I worked both with clients and Account Executives to produce time-sensitive materials for advertisers, both local and national accounts.

Using the Adobe Creative Suite, I was responsible for editing and retouching professional portraits and artistic photographs for clients at an award-winning photography studio in Owensboro, Kentucky. This studio routinely has work on loan and in industry magazines, named both IPPA Diamond and Platinum Photographer of the Year on more than one occasion. I also assisted on the photo set and in the creation of advertising and marketing materials for the promotion of the studio's products and services.

I worked as an illustrator, designing custom t-shirts and other apparel for a wide variety of clients – fulfilling orders as small as 12 pieces, up to multiple thousand pieces. In this role, I also served as a design consultant, prepress technician and sales/customer service associate.

I taught underclass level Graphic Design, Color Theory, Typography, and Two-Dimensional Design basics courses for students in the Graphic Design B.A. and Visual Communications B.S. programs during the Spring 2010 and Fall 2010 semesters.