The Goods For Geeks family of brands includes The Life of the Party™, a year-round Halloween and costume retail store; and Cosplayflex™, a premier thermoplastic made especially for cosplayers. Goods For Geeks was founded in 2018 with the mission of bringing high-quality cosplay materials to the cosplay community, and is headquartered in Fort Collins, Colorado.

As the Senior Brand Director, I partner with the CEO, COO, CMO, and CLO (as well as other key stakeholders) to spearhead internal and external initiatives such as specialty marketing, brand lift, social growth, and community enrichment campaigns. Key areas of focus are:- Growth, strategy, and management of all social media campaigns- Manage and develop weekly live webinars and "how-to" videos for both internal and external use- Test new marketing opportunities in emerging markets or with new technology. Success or failure will directly impact future services offered by Madwire- Direct recruiting initiatives and work with the Director of PR to establish key community relationships

The Senior Marketing Director is a senior level position that has successfully demonstrated an ability to successfully grow a client’s business driving conversions, holding and growing equity as well as looked to as a leader within the team. Senior Marketing Directors demonstrate strong abilities to lead a team and drive continuous growth in regards to equity, sales, conversions, client success, customer service, marketing knowledge, execution excellence and more. A Senior Marketing Director is teamed up with a partner Senior Marketing Director, of which they work together to lead a marketing team of up to 60 people consisting of Marketing Executives, designers, NLA experts, ad specialists, social media managers, and project managers, while also managing and growing their own book. These leaders lead by example and push the team to reach their overall team and individual goals while also achieving their own personal goals with managing their book.

The Senior Marketing Executive is a senior level position that has successfully demonstrated an ability to successfully grow a client’s business driving conversions, holding and growing equity as well as looked to as a leader within the team. Senior Marketing Executives demonstrate strong abilities to lead a team and drive continuous growth in regards to equity, sales, conversions, client success, customer service, marketing knowledge, execution excellence and more. A Senior Marketing Executive is teamed up with a partner Senior Marketing Executive, of which they work together to lead a marketing team of up to 30 people consisting of Marketing Executives, designers, NLA experts, ad specialists, social media managers, and project managers, while also managing and growing their own book. These leaders lead by example and push the team to reach their overall team and individual goals while also achieving their own personal goals with managing their book.

We’re a full-service, full throttle, full of life creative marketing & design agency founded in mid-2009 located a mile high in the Rocky Mountain sky, Colorado.Our core focus is driving conversions because that’s the only thing that matters. We love inbound marketing, great design, growing brands and building long-term partnerships with our clients.We call Marketing And Design…”Mad”. We love Mad.™Our talented team eats Mad, sleeps Mad, teaches Mad and preaches Mad. Mad is in our blood, our manifesto, our calling.

Manage $500,000 yearly marketing budget for 7 retail locations around Denver, Colorado. Direct and manage all marketing efforts - print, web, events, PR, email, social media, direct mail, and more.Increased gross sales by 16%, web traffic by 22% and store traffic by 18% in first 12 months.

IT and Marketing Consulting - System/Network repair and upkeep, social media campaign design and implementation, PPC web advertising, landing page optimization, print/web, copywriting,

Contract Position - Develop all online marketing strategies and lead generation efforts for complex software sales. Implemented full scale marketing automation software and developed lead generation program via Google AdWords and Bing AdCenter.

Directed all marketing initiatives – print, web, trade shows, events, webinars, email, PR, and social media. Experienced 54% sales growth in one year, averaged 36% email open rate,increased event registration by 1200%. Managed full corporate rebrand (including logo, web, print), and assisted in opening European office. Managed full time Art Director and part time PR agency.

Contract Position - Develop and implement internet marketing plan for local author. Trackable goals include increasing book sales, media awareness, and tour bookings.

Contract Position - Directed all marketing initiatives for local real estate company brokered through RE/MAX. Created and managed database designed to manage entire customer pipeline from initial contact to closing, resulting with $15 million in trackable sales over the next 24 months. Created and managed online marketing initiatives via Facebook, Twitter and ConstantContact to engage with customers and enable them to communicate in a non-threatening environment.

Lead team of 8 interns for all responsibilities associated with marketing. Also managed upkeep and maintenance of 11 corporate websites, all social network (MySpace, Facebook, Twitter, YouTube...) and entire web marketing campaign. Additionally in charge of marketing coordination and project management for all marketing initiatives (print, web, tv/radio,events).

Managed and oversaw entire network structure consisting of 3 different branches and a total of 88 nodes including 5 servers and 49 desktops. Responsible for corporate site management and online marketing. Also oversaw and was responsible for all IT projects such as server upgrades, replacing the phone system and renovating the company’s web presence.

Participated in the opening and operation of a brand new concept store in; Consistently ranked in the top 10% of asst. managers for battery, cell phone and attachment hit rate. Operated as part of a store closing team and effectively became the #2 out of 500 most profitable closing store.

Lead team of 22 interns in general repair and upkeep of over 22 buildings and 400 acres of campus. Scheduled and reserved all rooms and buildings on campus for over 700 interns and staff, 300 summer volunteers, 3000 summer campers and 5000 summer trip participants. Renovated facilities helpdesk system resulting in 200% increase in efficiency.