• Increased annual recurring revenue through development of annual and quarterly go-to-market strategies for demand generation, customer retention and brand awareness.• Conducted regular market, competitor and channel research as inputs into positioning strategies that increased sales opportunities.• Defined OKR targets, budgets and processes to monitor and optimize in order to drive customer growth and sales pipeline that align to team capacity.• Created a system to standardize consistent collaboration and visibility into marketing initiatives and performance with leadership, sales, and product teams.• Developed annual staffing plans, employee development goals, and training programs to maximize team performance and growth.• Implemented prospect data warehouse and funnel attribution tracking to increase campaign performance and reduce cost per acquisition.

• Increased annual revenue by developing go-to-marketing campaigns focused on driving more traffic from organic channels and revamping value propositions, content and UX for the customer journey.• Improved organic search engine traffic by 34% and search lead pipeline by 43% through more focused content, faster standardized content creation processes, and improved website performance for over 38M annual visits.• Created website UX and paid media testing protocols that increased conversion by 22%.• Implemented new technology, processes and repositories that significantly improved team efficiency.• Trained and scaled multi-functional marketing teams across 5 business units and managed agency partners.

• Increased annual revenue up to 89% by developing integrated marketing strategies for 42 clients in consumer retail, direct ecommerce, multichannel, and B2B lead generation.• Developed annual marketing budgets of $100K up to $10M for clients with annual revenues of $10K-$60M.• Increased agency annual revenue 28% by pitching new clients and creating tech focused marketing services.• Led, trained and recruited multi-functional marketing teams with a variety of specialties such as SEO, PR, social media, email, content, UX/CRO/design, producers, web development and ecommerce.• Implemented new tech stacks to increase efficiency and reduce marketing costs by 46%.Client highlights: Keen, Stanley PMI, Briggs & Riley, K-Swiss, Legendary Whitetails, Standard Process, Pelican, Louis Garneau, SOG, Miller Electric, and more.

• Increased annual revenue up to 168% by developing integrated marketing strategies for 38 clients focused mostly on B2B lead generation and direct ecommerce.• Developed annual marketing budgets of $75K up to $6M for clients with annual revenues of $500K-$10B.• Increased department annual revenue by 183% and profitability by 26% by pitching new marketing services, negotiating partner contracts, and replacing marketing technology and processes.• Managed, trained and scaled a multi-specialty marketing team from 3 to 8.• Reduced operational costs by 76% by implementing different technologies, outsourcing time intensive tasks, and leveraging new partnerships.Client highlights: Porsche, MGM Grand, Sysco, Cintas, Johnsonville, Benihana, RA Sushi, Patron, Edward Jones, Generac, Vitamix, Zycam, Tiki Torches, AirTran, Cedar Fair, and more.

• Increased annual revenue by 18% by developing digital paid media and landing page products.• Increased profitability 11% by evaluating the market and adjusting pricing models for digital services.• Assisted in developing integrated marketing campaigns for 24 clients in a variety of industries.• Acted as Account Executive for some clients and helped manage in-house creatives, analysts, and developers.• Led and executed SEM, SEO, email, social media, and content strategy and campaigns. Assisted with coding.

Created and executed several marketing campaigns to increase sales of professional development workshops.Developed targeted campaign that increased revenue by $280,000.Captured over 75 leads per week through targeted online landing pages and email.Increased conversion of online leads by 78% through multivariate testing of copy/creative.Utilized interactive, direct mail, and live booths for integrated marketing campaigns.

Copywrite and create direct marketing promotions and newsletter.Implement website tracking, analyzing collected data, and making recommendations.Utilize search engine optimization to increase organic search results.Create and update website content and design.Plan and execute public relations and event marketing.

Negotiated pricing and developed new products.Analyzed competition and managed over 1000 accounts.Created and implemented marketing and promotional materials.Negotiated with all executive levels.