Brandon Robbins Email & Phone Number

Denver, Colorado, US

San Francisco, CA, US

• Led Growth Product, responsible for strategy and OKRs related to acquisition, monetization, and retention.
• Conducted A/B tests, resulting in a 70% increase in conversion rates within 8 months via funnel optimization.
• Implemented changes resulting in a 40% increase in trip protection take rates, our most profitable product.
• Redesigned car picker experience leading to a 35% increase in booking conversion.
• Doubled bookings through the introduction of a new Kayak implementation.

Denver, Colorado, US

• As the sole product hire at KATA (SaaS B2B project management software), I helped launch it from 0 to 1.
• Led and executed technical and user-facing product strategies, owning the vision and a roadmap to meet company goals.
• Advocated for the user by gaining a deep understanding of their needs via user discovery, then building an excellent user experience.
• Experience combining quantitative data, qualitative data, and intuition to drive strategic decisions.
• Drove planning and prioritization, defined and tracked key metrics, collaborated on marketing, messaging, positioning, and GTM plans.
• Conducted market research and competitive analysis to identify growth opportunities and inform product decisions.

New York, New York, US

• Joined Peacock 7 days after national launch to own growth strategy, helping us go from 0 to 50M signups. Peacock was recognized as the 3rd fastest growing new brand that year.
• Fostered a data-driven culture via data analysis, research, experimentation, and knowledge-sharing throughout the organization.
• Eciently executed complex user-facing product launches and experiments, leading to net 25% increase in funnel conversion.
• Responsible for launching in-house experimentation functionality across all platforms.
• Established clear and measurable objectives and key results (OKRs) to dene product success.
• Promoted to Principal Product Manager in January 2022.

Wayzata, Minnesota, US

• Craftsy is a consumer eCommerce subscription service for makers, where I orchestrated 100%+ growth in sign-ups and conversion rates.
• Spearheaded the subscription growth product roadmap, resulting in a 100+% increase in sign-up growth.
• Led a high-impact team that conducted pricing, homepage, and sign-up tests, delivering a substantial conversion increase of over 20%.
• Played a pivotal role in the company's strategic rebranding and transition to a subscription video model.

Venice, California, US

• StackCommerce is a B2B2C platform where I owned the partner side, launching products that increased revenue by over 20%.
• Oversaw the entire product lifecycle, from ideation to launch, ensuring products met customer needs and business goals.
• Championed launches like a revamped earnings model and deeper partner integrations that increased revenue by over 20%.
• Managed the customer experience team from 2014 - 2015.

Oklahoma City, Oklahoma, US

• Responsible for building and implementing events system, allowing merchandising team to create and manage eCommerce marketing promotions
• Product lead for International expansion into 8+ countries, including Spain, Italy, and Austria
• Revitalized promotional email system by integrating with Responsys, driving 4+ Million in revenue in first year
• Rebuilt CMS, allowing site to support content in multiple languages
• Formed outsourced India team to assist with Merchandising, improving efficiency by 50% and reducing costs by 25%