Brandon Sobotka Email & Phone Number

New York, New York

Greater New York City Area

Manage a team of 6 communications and ticketing specialists to seamlessly execute American Express’ Arts and Theater Early on Sale program across the US

New York, New York

• Delivered innovative experiences for our fans that employ new technologies, extended brand engagement, and strengthened client relationships through measurable, proven results.
• Presented growing audience analytics and digital updates to evolve our integrated marketing campaigns
• Seamlessly shifted tone and voices to fit the individual production's need when copywriting and developing visual materials for daily organic content and high-profile event coverage
• Implemented paid advertising strategies to build audiences, promote offers, boost content engagement and encourage conversation
• Promoted user engagement by monitoring audience sentiment and popular trends to offer unique, timely experiences that foster user-generated content

Greater New York City Area

• Headed all marketing efforts for the New York City Dance Alliance, a nationwide dance convention company, including its affiliated brands Onstage New York, Lanteri New York, Dance Temp, and the NYC Dance Alliance.
• Provided social media coverage of all regional and national NYCDA press events, fundraising galas, and the Fred and Adele Astaire Awards
• Designed all promotional materials including flyers, mass mailers, email blasts, digital graphics, branded merchandise, and awards
• Launched new social media content with custom, branded graphics and updated their CMS website with current information and convention coverage
• Discovered current marketing efforts weren't utilizing every form of digital marketing available, such banner ads and live fan poling, and lead the expansion of these more engaging elements to significantly increase.

New York, NY

• Supported diverse efforts involved in executing marketing campaigns for Broadway and Off-Broadway productions including Jersey Boys, Silence! The Musical, and Totally Tubular Time Machine.
• Developed local media channels, targeting specific businesses ad partnerships, to cost-effectively reach audiences.
• Maintained numerous event-listing websites including BroadwayInsider.com, to reflect current online promotional codes.

North Brunswick, NJ

• Collaborated with top industry professions and New York City talent agencies to fulfill casting requirements and organize schedules for various professional performance opportunities.
• Worked alongside the Director of Promotions to continually market InterFACE to our clients by arranging auditions and bookings for national commercials, print advertisements, television programs and feature-length films.
• Maintained and updated an online database containing every submission, audition and booking for our hundreds of clients.

Allentown, PA

• Developed a business and marketing plan for a local art company that provides clay, jewelry and art supplies for parties and fund-raising functions.
• Worked with the owners to establish an effective niche-marketing strategy that focuses on their wide array of target markets.
• Designed marketing materials such as posters and handouts, in addition to a Facebook ad campaign.

Allentown, PA

• Worked alongside the Marketing Director to create marketing strategies to increase the company’s visibility with limited resources as a start-up, non-profit theatre company. Also played a leadership role in providing.
• Facilitated in every facet of patron outreach from providing press outlets with press releases about our fundraising and performance efforts to entering data about sponsors and donors into an online database.
• Launched and maintained an interactive Facebook campaign that helped to increase the company’s Facebook visibility by 97 percentover my time as an intern.

New York, NY

• Assisted a press representative with daily press collection and distribution between various high-profile clients and press outlets.
• Learned about the inner workings of a press agency and all of the different steps involved in bringing a marketing strategy to fruition for Broadway Theatre companies.
• Expanded knowledge of press events through hands-on involvement with the 2011 Tony Award red carpet as well as events for Royal Shakespeare Company and Broadway Cares/Equity Fights AIDS.

I performed data entry and helped maintain the company’s film revenues. I also worked with the Marketing Director on their 2011 film and theatre season to develop appropriate marketing strategies.

Bachelor Of Arts, Media And Communication

Activities and Societies: Muhlenberg Theatre Association, Noteworthy A Cappella Group, Phi Kappa Tau Fraternity.Business Administration.

Communication And Media Studies

Study abroad program through the Media and Communication Department.