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★ Increased occupancy at three apartment buildings for $10 million property management and holding firm from 75 percent average occupancy rate to 95 percent average occupancy rate, resulting in $1.25 million in new revenue.★ Overhauled digital marketing (SEO, PPC, Social Media, Online Reputation Management) solutions and service offering and restructured team for leading, national automotive technology software company, resulting in $500,000 in new revenue within the first year, which enabled me to grow my digital marketing team from 2 to 12 digital marketers to serve our expanded client base.★ Partnered with national accounts team on pilot project with Lexus corporate for 12 dealership locations, identifying KPIs to track and implementing website traffic, event, and conversion reporting with benchmarks to measure site traffic and conversion growth. Reported on progress and results at year-end meeting with Lexus executive team in person. The pilot's success resulted in a long-term agreement for our company to be a preferred CRM and CMS vendor for all of Lexus' dealerships in the United States and Canada, a partnership valued at over $25 million.✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦✦KEY KNOWLEDGE AREAS:• Search Engine Optimization (SEO)• Website Analytics• Conversion Rate Optimization• Search and Display Advertising/PPC• Social Media Advertising• A/B and Multivariate testing• User Experience Assessments (heatmaps, user recordings)• Attribution Modeling• Online Lead Scoring• E-Commerce Measurement and Integration• Customer Data Platform (CDP) analysis and implementation• Data Centralization and Consolidation• Audience/Customer Segmentation and Analysis• Product Management in primarily SaaS firms operating on AgileSOFTWARE SKILLS• HTML, CSS, PHP, and JavaScript• WordPress• Yoast SEO• Google Analytics• Google Tag Manager• Google Ads• Google Optimize• Adobe Analytics (Omniture)• Salesforce• Tealium• Tableau• Mixpanel• Moz• HubSpot• Marketo• Canva• WooCommerceDeep experience leading digital marketing teams and managing go-to-market product initiatives in the digital space.Also: experienced website developer, brand marketer, political consultant, and public relations consultant. Successful consultative experience in brand management (online and offline) and employing effective marketing tactics for segmentation and targeting of core demographics and constituencies.
Brandaway Digital Llc
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Founder And Principal ConsultantBrandaway Digital LlcKansas City, Mo, Us
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Vice President, Martech And Digital EnablementSelectquote Insurance Services Mar 2024 - Jun 2024Overland Park, Kansas, UsResponsible for developing and executing an enterprise-wide marketing and digital technology strategy while overseeing all marketing and digital technology platforms and systems, ensuring integration and alignment to deliver seamless omnichannel marketing campaigns. -
Director, Data Transformation And Marketing TechnologyEpsilon Jun 2022 - Mar 2024Irving, Texas, Us -
Associate Director Of Audience Strategy10Up Jul 2021 - Jul 2022Remote Worldwide, Oo -
Lead Audience Growth Strategist10Up May 2021 - Jun 2021Remote Worldwide, Oo
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Senior Audience And Revenue Growth Strategist10Up Jul 2018 - Apr 2021Remote Worldwide, OoI partner with major brands such as Facebook, Microsoft, T-Mobile, Samsung, and Credit Karma on website conversion strategies, and online audience growth tactics. I also lead our Audience strategic initiatives for our growing regulatory portfolio (government clients such as the state of California).I provide strategic direction and consultation for conversion measurement and optimization, in addition to collaborating with engineers on developers on code deployment for SEO needs (sitemap.xml files, schema markup, tracking pixels and tags). Additionally, I audit web presence performance and deliver reports and status updates to clients on website health and audience growth.
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Founder/PresidentBrandaway Digital Llc Jan 2014 - May 2021Full-service digital agency and consultancy providing SEO, SEM/PPC, social media, and online reputation management services.
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Director Of MarketingCurtin Property Co. Jun 2016 - Jul 2018Overland Park, Kansas, UsI create, lead, and execute all print and digital marketing efforts for all company properties. Additionally, I maintain and develop our core company brand identity as well as brands and related assets for all properties. I'm tasked with building and growing out our digital channels - SEO, social, and our website. I'm also responsible for communicating brand positioning and company messaging to all external stakeholders and media. -
Councilmember - Ward 4City Of Shawnee, Kansas May 2015 - Jan 2018
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Senior Product Manager - Analytics, Seo, & Social MediaVinsolutions Jul 2015 - Oct 2015Mission, Kansas, Us• Direct and manage product prioritization within our digital channels• Create, oversee strategic product roadmap that defines future priorities and key initiatives• Collaborate with development team to ensure all requirements are met for key features, enhancements, and defect resolutions.• Communicate product feature progress & priorities to executive team and work with Go-To- Market team to scope branding and pricing for new features.• Lead and manage client pilots and demos of new features and product offerings -
Senior Manager, Seo & Social MediaVinsolutions Aug 2014 - Jul 2015Mission, Kansas, UsI lead and manage a team of 17 employees who address and troubleshoot SEO, data issues, and social media for our software platform and add-on products. I also direct SEO & social strategy for our software platform, corporate website, & client websites, which includes collaborating with our development team to identify search marketing-related enhancements for our monthly platform updates. Additionally, I've manage digital advertising campaigns (SEM/PPC) for our clients via Google AdWords and served as key owner and driver of external vendor relationships for data needs.
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Seo ManagerVinsolutions May 2013 - Aug 2014Mission, Kansas, UsI lead the Search Engine Optimization (SEO) division at VinSolutions, standardizing our policies and procedures for online meta data and content tags. I work collaboratively with the website design and development teams to ensure client sites are provided with customized page titles, descriptions, and functionality to enhance placement on search results pages. I also assist in the submission of sitemaps to Google and Bing and the use of Google Webmaster Tools, Bing Webmaster Tools, and Google Analytics to monitor site traffic and keyword metrics. Additionally, I support our Tier 1 clients (Automotive OEMs and dealer associations) to provide them with enhanced reporting and support. Working proactively to provide strategic vision for enhanced SEO techniques and tools in our future platform and an improved SEO experience for mobile.
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Online Community BuilderMindmixer Sep 2012 - May 2013Kansas City, Missouri, Us• Manage Google Analytics Account, monitor key online traffic metrics, and provide reporting and recommendations for marketing strategy to meet performance benchmarks• Direct and execute online advertising strategy, including creation of ad content for Facebook, Google Adwords, and YouTube – both brand-level and client-specific• Generate documentation for client tutorials reference guides, including social media best practices, outreach playbooks, and site launch timelines checklists• Dialogue with clients on optimal outreach strategies and integration of social media efforts with site launch to amplify awareness and engagement -
Business DevelopmentPhoria Energy Solutions Llc Apr 2012 - May 2013Management of technology transfers, business development, and investor relations for the U.S. division of Phoria Energy Solutions, LLC. Phoria provides a comprehensive technology suite of energy saving solutions for water chillers, power plant condensers, and all types of HVAC units for manufacturing, production, and service facilities. -
Media & Analytics ManagerAmc Theatres Feb 2012 - Aug 2012• Reported, aggregated, and modeled metrics and analytics for website and all social channels to track major film initiatives and rollouts, plan for media purchases• Execution of two nationwide food & beverage promotions, integrated across all online and digital channels• Initiated and directed our brand localization effort across web & social media channels to drive user engagement• Proposed an overhaul of the company's social media policies to bring AMC into legal compliance with NLRB federal guidelines• Served as liaison for industry & promotional partners such as Warner Bros., Coca-Cola• Managed overhaul of user interface and software design for automated box office machines for more user-friendly experience based on guest feedback and user research -
Constituent Services RepresentativeU.S. Senator Jerry Moran Jan 2011 - Jan 2012• Handled and managed casework for constituents on veterans and military issues• Drafted correspondence to constituents, community organizations, and local governments • Responded to constituent phone and email inquiries and convey the Senator’s issue positions and stances to the public• Represented the Senator at local community events and local government functions
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Account ManagerImodules Software Jun 2009 - Jan 2011Kansas City, Missouri, UsService clients by building relationships with stakeholders, understanding business needs, providing strategic thinking, and delivering high customer satisfaction primarily by growing client accounts and helping clients attain the full potential of their web and online networking tools. Partner with clients to develop strategic marketing goals and effective branding to enhance their online communities, email marketing, web content, and social networking capabilities.
Brandon Kenig Skills
Brandon Kenig Education Details
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Creighton UniversityMarketing -
The George Washington UniversityPolitical Science
Frequently Asked Questions about Brandon Kenig
What company does Brandon Kenig work for?
Brandon Kenig works for Brandaway Digital Llc
What is Brandon Kenig's role at the current company?
Brandon Kenig's current role is Founder and Principal Consultant.
What is Brandon Kenig's email address?
Brandon Kenig's email address is oz****@****ail.com
What is Brandon Kenig's direct phone number?
Brandon Kenig's direct phone number is +191354*****
What schools did Brandon Kenig attend?
Brandon Kenig attended Creighton University, The George Washington University.
What skills is Brandon Kenig known for?
Brandon Kenig has skills like Multivariate Testing, Social Media, Seo Optimization, Public Speaking, Brand Localization Strategies, Account Management, Web Analytics, Digital Marketing, Advertising, Customer Relationship Management, Fundraising, Strategic Planning.
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