Brandon Weaver ⚡️ Email & Phone Number

San Francisco, Ca, Us

Seattle, Washington, Us

• Content Strategy• Copywriting• Blog Posts• Email Nurture Campaigns• Social Media Copy• One-Pagers• Webinar Slide Decks• Case Study Support• Atlassian• Jira• Confluence• Microsoft TeamsSupervisor feedback: "Brandon is a relative newcomer to the company and our target audience but it's really impressive how he's been able to ramp up on our audience and deliver great content on short notice."

San Diego, California, Us

Wrote full-funnel B2B SaaS content for target markets including blog posts, ebooks, emails, digital media ads, landing pages, infographics, case studies, and website/UI. Drafted and edited customer-facing content and internal messaging to ensure brand consistency and adherence to style, quality, and product accuracy.• Winner of the 2022 Wrike “Deliver” award• Content Marketing World 2021 speaker and panelist• Project managed 30+ content assets including stakeholder approvals, creative direction, landing page copy, digital ads, email sequences, and website promotions• Optimized the free trial user onboarding email sequence by creating a new content flow complete with new in-app screenshots, achieving 8% higher product engagement• Collaborated with the product marketing team to produce the company’s biggest webinar of 2022 earning more than 600 pre-event registrations and 30% live attendance rate• Partnered with the creative team in Figma on 100+ brand assets to drive maximum awareness and fill the sales pipeline• Led copywriting efforts for the 2022 brand awareness campaign, creating a consistent brand voice across landing pages and social media ads to maximize lead generation• Composed 40+ blog articles focused on brand awareness, product demos, and free trial signups• Crafted persuasive landing pages — headlines, body copy, and CTAs to generate asset downloads and feed the demo and sales pipeline• Wrote B2B sales collateral via email marketing and one-pagers for reps to close new business and upsell customers• Interviewed customers and produced case studies including the Minnesota Vikings and Yourbiz• Provided 'Collaborate' event support via product announcements, email, and web page copy• Performed content audit identifying gaps in the buyer journey and where to focus the future roadmap• Leveraged ChatGPT to produce a variety of AI content assets along with editing to ensure brand compliance, authenticity, and Wrike product accuracy

San Francisco, Ca, Us

Positioned the company as a leader within the landing page industry, partnering cross-functionally to craft user-focused content and continually drive acquisition and engagement. Created and published downloadable content ranging from blog articles, reports, infographics, and thought leadership messaging supported by customer-facing campaigns, driving visitor usage. • Generated 65,000+ leads from gated content assets over a five-year span.• Increased monthly blog views by over 10x and subscription rates by 9x over five years by producing SEO-optimized content.• Wrote 100+ blog articles, all optimized for search engines and user experience.• Edited, proofread, and published 900+ blog articles via WordPress.• Managed a five-member team, including freelancers and content agency.• Launched the company’s guest blog program, building over 75 content partnerships to drive web traffic among targeted customer segments. Key partners included Google, Marketo, Adobe, and HubSpot. • Provided creative direction to the design team on all blog and lead generation assets — ebooks, infographics, landing pages, and emails.• Crafted persuasive landing page copy including headlines, body, and calls-to-action.

San Francisco, Ca, Us

At Postclick, we work with the most innovative companies in the world to significantly increase their return on digital advertising investment. How do we do it? Our expert conversion-intelligence team and market-leading Post-Click Automation technology.

San Francisco, Ca, Us

Established the platform’s digital content strategy, enhancing the impact and reach of marketing and lead generation assets across web, blog, and email content to significantly improve engagement. Project-managed all work with Asana daily.• Hired and led a team of 4 freelance writers.• Established writing guidelines for internal and external subject matter experts, speeding up the review process by 50%.• Sped up creative asset delivery by 25% after developing a new review process for the design team.• Secured the #3 ranking in Google Search for the biggest industry keyword “landing page” after developing a compelling content calendar focusing on customer acquisition, product upsells, and elevating SEO.

Petaluma, Ca, Us

Created and promoted unique marketing content on a daily basis via website, company blog, content downloads, SEM, and social media.• Earned #1 Google ranking for "check guarantee."• Generated 892% ROI for 2015 YTD in SEM on Google Ads and Bing Ads.• Leveraged HubSpot on a daily basis to manage company website.• Produced 14 ebooks, webinars, and product guides used as lead generation assets.• Wrote 100+ blog articles providing industry data and educating target markets on products and services.

Sonoma, California, Us

Serve as primary point of contact to race fans for ticket sales and customer service related issues."Brandon was the right person to anchor our team." - VP of Marketing• Provided high-level customer service on the phone and in person; selling in excess of $360K worth of racing ticket packages.• Managed the “Enter to Win” campaign for marketing department and outside sales staff.• Interfaced with hundreds of fans on event weekends, delivering tickets, and answering questions.• Assisted sales team with season ticket renewals by contacting ticket holders for down payment and follow-up correspondence via phone and email.

Santa Rosa, Ca, Us

Successfully managed and increased a $700K portfolio of campaign contributions for Sonoma, Mendocino, and Lake Counties using strategic research and fundraising practices.• Delivered approximately 30 presentations to encourage C-level management to donate to local community service initiatives.• Designed pledge forms and additional signage for Tocqueville Society appreciation dinner, and Clover Stornetta Health Fair, using Photoshop and InDesign.• Coordinated the California State Employee Charitable Campaign; arranged speaking appearances and distributed pledge forms to appropriate agencies.• Assisted management with various ad hoc projects such as mass mailings and event setup.

Provided executive-level marketing and events support for the world’s #1 futurist public speaker.• Helped sell and negotiate keynote presentations totaling more than $100K.• Arranged keynote speeches and strategy consulting; conducted market research and multiple book title fulfillment totaling $1M.• Co-wrote all email marketing campaigns and newsletters, generating $75K.• Managed SEM programs totaling 1,000 keywords with Google, Yahoo and MSN producing top 3 search results.• Planned events including board meetings, trade shows and conferences; including on-site and travel logistics for clientele.• Prepared press kits for direct mail shipments to 10 different countries to generate new business.• Program-managed Oral-B sponsored project designed to generate media coverage for product launch.• Analyzed business performance metrics including data collection, analysis and results; distributed findings and recommendations to executive management and clientele.

San Francisco, California, Us

Served as a leader for all necessary tasks on game days. Acted as outside marketing coordinator at events to promote the team and increase ticket sales.• Distributed promotional collateral for the 2007 NBA playoffs as part of the “We Believe” campaign during each home game; e.g. 20,000 t-shirts for fans.• Responsible for set up and tear down of entertainment equipment at community events.• Communicated with fans at events discussing team news; interacting with them to ensure the best game experience possible.• Helped supervise ticket sales staff, team mascot and dance team at community functions.

Las Vegas, Nv, Us

Promoted to Game Day Suite Services in less than 3 months. Catered to premium clients to ensure they had the best “Raider Nation” experience possible.• Developed marketing strategies based on loyal fan demographics; generated group sales close to $1K per sales transaction.• Provided excellent customer service; handled luxury suite requests, which included celebrity visits and handicap assistance.• Interacted with multiple department managers; communicated inventory needs and Club Level requests.

Master Of Business Administration (M.B.A.), Marketing

Inbound & Content Marketing

B.A., Economics / Business / Marketing

Education record