Brandon Leafman Email & Phone Number

Denver, Colorado, Us

Nashville, Tennessee, Us

As Tech Lead, shortened project delivery timeline from 3 years to 9 months transforming impractical overly complex design into a feasible multi-phase project.Led the re-architecture and development of next-generation crucial internal tooling for content creation and customer care used by 50+ team members across content and customer support orgs.Designed and led the development of all new internal tooling from legacy template-based JavaScript (JS) monolith to microservices and micro frontend architecture using TypeScript/React, pnpm, vite, GitHub for implementing CI/CD.Accelerated turn-around time to develop a new internal tool by 50% and/or reduced the amount of time to update existing tools by 55%.Provided technical direction on API design, architecture, and technical design proposals for +200 software engineers.

Directly managed 4 engineering teams responsible for all content for iFIT. Including data primitives, workout attributes, and live streaming video leveraging AWS S3, AWS Elemental MediaLive, AWS Lambda, AWS SageMaker, and MongoDB, Node.js, NestJS and TypeScript.Led the tooling development and developer training to migrate 50+ microservices from REST endpoints on AWS Lambda to NestJS and GraphQL on Docker containers. Directly resulting in millions of dollars of cost reduction per year in AWS hosting fees. Collaborated closely with DevOps to develop and ensure adoption of professional training for engineering teams.Upskilled 200+ engineers by leading evaluation, procurement, and rollout of NestJS certification course, and overseeing the successful course completion and adoption of technical training, enhancing team capabilities and keeping current with the latest tech.Successfully migrated engineering teams from Kanban to Scaled Agile Framework (SAFe) in an organization wide initiative.

- Led engineering team of 7. Drove 400% increase in critical KPI (workout starts from the Home screen) through a complete UI, UX redesign, and architecture for iFIT's in-app Home screen.- Hands-on development of Machine Learning (ML) and algorithmic personalization, driving a 4X increase in high-priority KPI for the iFIT Home screen.- Developed Machine Learning (ML) models leveraging Snowflake data lake + AWS Sagemaker working closely with the Data and Platform Team.- Mentored and championed career development for the engineering team. Leading to 2 out of 7 engineers getting promoted to Tech Leads by senior leadership.- Drove desired user behavior and increased NPS Scores (Net Promoter Scores) by 17% leveraging optimized UX.- Split apart the Home page's monolithic service into microservices and implemented a new caching strategy, reducing average perceived load time from 2.1 seconds to 0.4 seconds.Tech Stack: React, TypeScript, Redux, and React Query, Node.js, TypeScript, Serverless Framework, AWS Lambda, MongoDB, and Postgres

Austin, Tx, Us

- Rapidly developed new, experiential features such as the Custom Trip Finder, which became one of the top 10 highest traffic pages on the site within 45 days, driving 300% increase in inbound high-value monthly leads.- Executed major overhaul of the Travelstride web application, implementing a React/Redux stack with server-side rendering for front-end and Ruby on Rails RoR MVC back-end. Responsible for over 40% of production-level contributions to the code base.- Reduced initial page load time by 4.1 seconds. Increased SEO friendly top ranked keywords by 55%. Increased page indexes by 64%. Increased customer conversion on released pages by 20%.- Managed and guided junior developers on App migration from legacy PHP to new React/Redux stack.Led code reviews and guided learning. Training junior engineers from zero React knowledge to fully productive.

Open Source and Freelance Development. Some projects below.BJJ Prehab | bjjprehab.com- Responsible for refactoring back end from a manual, spreadsheet based MVP to an automated service using Express, Node.js, and MySQL.- Introduced user customization algorithm, providing dynamic video playlists based on user preferences/history, increasing retention by 22%CashOverflow | cashoverflow.app- Developed and debugged across the entire SDLC -- from planning and design of MVP and schema to touching up styling and maintaining deployment. - Implemented and coordinated authentication across the frontend and backend. Refactored React components across site to be responsive to auth state.- Refactored application to support containerization and deployment with Docker.Lowsing Search Backend | https://github.com/lazylowesing/Search-Banner- Inherited search microservice that handles 100 item inventory, refactored to performantly handle 10M items.- Benchmarked MongoDB and PSQL performance with 10M records to determine best-fit database.Hackmazon Proxy and Reviews Service | Full stack implementation of e-commerce page - Used service-oriented architecture to combine 5 distributed services in a single user experience.- Built reviews microservice using MERN stack, deployed with AWS and Docker.- Led information session and helped 25 other developers troubleshoot deployment to AWS with Docker.

New York, Ny, Us

Worked with high growth startups, scaling their deployments and helping them optimize their spend by modernizing their architecture, leveraging Mongo’s professional services.Analyzed the MongoDB utilization statistics, indexing, and query patterns of 50+ customers and provided highly tailored recommendations, resulting in 2x-10x improvement in database performance and/or reduction in infrastructure spend.On average customers saved $10k/month in usage based on my recommendations, which they could put to better use with add-on Mongo services.

Mountain View, Ca, Us

Led the development of predictive Machine Learning (ML) models to identify the highest value prospects for G-Suite Account Management to target in partnership with Google Machine Learning experts. Enabled the SMB team to achieve over 120% to revenue goals, in-spite of quotas increasing by 600% leveraging an app powered by the ML models. Grew AE team headcount by 400% from 3 to 12.Led complete overhaul of Account Management outbound methodology / scripts / sales training and Revenue Operations (RevOps) software tooling. Increased outreach-to-close conversion rate by 400%.Developed and managed a cross-sell pilot program for Google Hire. Driving demand generation with 30,000+ customers from other Google lines of business (LOBs) on the brand new product launch.

San Francisco, California, Us

Worked with CxO's and VP's at new and existing customers to help them get most from their insurance and benefits spend.Collaborated with Engineering and Product as a Subject Matter Expert to add ML-based insurance plan recommendations with algorithmic safeguards, reducing support calls for new insurance policies.Oversaw 3 teams of sales reps as a Subject Matter Experts, acting as the Sales Engineer on insurance products.

San Francisco, California, Us

Zenefits helps small businesses manage their benefits plans, payroll, and HR administrative work so busy folks don’t have to. Everything is done online and is paperless. Hired as the company’s first outbound sales representative. Team grew to 400+.Built systems, tools, and sales motions for Sales Development Reps and Account Executives. Mentored and trained new hires on sales strategy, internal process and platform product features.

Irvine, Ca, Us

Managed a team of 10 branch managers which included hiring and training in prospecting, cold calling and project management.Team sold and produced over $750k in revenue across 250 construction projects, putting the team in the top 25% companywide.Saved the CA division $300k through the launch of a pilot subcontractor model which included managing production schedules, creating work orders, and coordinating multiple production crews.1 of 3 winners of the 2012 National Top Gun Sales Contest based on highest revenue attainment among 120 District Managers over a 1 month period.

Irvine, Ca, Us

Hired, trained and managed an 8 employee branchDesigned and implemented a marketing plan that generated over 200 leads through prospecting and cold calling.Estimated projects and presented proposals leading to 30 clients and $80,000 in revenue.Responsible for production management, customer relations and quality control with 100% customer satisfactionRanked Top Branch Manager in Southern California in sales out of 40 peersAwarded the California Quality Scholarship and nominated for Manager of the Year

Bachelor Of Arts (B.A.), Political Science

Advanced Software Engineering Immersive

Education record