Brandon Lincoln Hendricks Email & Phone Number

Houston, Tx, Us

Austin, Texas, Us

As the Global Senior Search Lead at SolarWinds, I drive strategy and execution for paid and organic search initiatives across global markets. My focus is on enhancing brand visibility, generating qualified leads, and optimizing search performance through data-driven insights and advanced targeting techniques. I collaborate closely with cross-functional teams to align search efforts with business goals, leveraging innovative approaches in B2B marketing in the era of AI.

As a seasoned professional in digital marketing, I have vast experience driving growth for retailers and brands through versatile paid search and advertising solutions. Red Bull, Universal Music Group, and Rosette Stone are just a few of the brands for which I have created and executed efficient marketing campaigns.Orchestrated efficient marketing campaigns for major brands, demonstrating proficiency in digital channels such as Search, Display, Social, Video, and Email. Employed machine learning techniques and tools like Google Search Ads 360, Campaign Manager 360, and DV360 to tailor campaigns for maximum impact.Analyzed vast datasets to derive actionable insights, optimizing campaign performance and ensuring a higher return on investment.Utilized advanced data analytics methodologies, including Marketing Mix Modeling and Multi-Touch Attribution, to assess the effectiveness and impact of media efforts.Collaborated with cross-functional teams to integrate data sources, ensuring a holistic view of customer behavior and campaign performance.Managed a diverse portfolio of clients across B2B, DTC, and E-commerce sectors, showcasing expertise in data-driven marketing strategies.

Columbia, Md, Us

Inspiring and directing cross-functional teams and agency partners to drive business success, with a focus on managing and allocating search investments to maximize media budgets across geographies and support full-funnel initiatives to achieve global performance and branding objectives.Adopting a data-driven strategy, utilizing insights from research and measurement to enhance search engine efficacy and efficiency, as well as refining campaign structure, audience segmentation, and bidding techniques to uncover growth opportunities.Collaborating closely with SEM and channel partners, such as Google, Microsoft, and Adobe, to drive marketing strategy and performance reporting.

Conceptualized and launched Gold Hydrogen, a pioneering digital solutions company focused on creating innovative mobile applications and web platforms for diverse industries.Led a global team across the US, India, and Singapore, focusing on the development and engagement of mobile applications and web properties.Demonstrated proficiency in programming with languages such as Objective C, Swift, and Python, contributing directly to the hands-on development of mobile and web applications.Achieved business objectives and drove long-term profitability through the coordination of new marketing initiatives, partnerships, and a data-driven methodology.Implemented agile methodologies to streamline product development, ensuring timely releases and high-quality user experiences.Secured partnerships with major tech giants, including Apple and Google, to enhance app visibility and distribution.Facilitated the acquisition of Gold Hydrogen in 2016, ensuring a smooth transition and integration of products and teams.