Brandon Lincoln Hendricks

Brandon Lincoln Hendricks Email and Phone Number

Search Intelligence Engineer @ Hendricks.AI
Houston, TX, US
Brandon Lincoln Hendricks's Location
Houston, Texas, United States, United States
Brandon Lincoln Hendricks's Contact Details

Brandon Lincoln Hendricks personal email

n/a
About Brandon Lincoln Hendricks

Brandon Lincoln Hendricks is a B2B Marketing Strategist and AI Engineer, focused on leveraging artificial intelligence to drive marketing innovation in the business world. With a strong foundation in digital marketing, Brandon began his career mastering PPC channels like Google Ads and Yahoo Advertising, which helped scale his mobile app development business, ultimately leading to its acquisition in 2016.Building on his extensive marketing experience with industry leaders like IBM, Workday, Evernote, and Warby Parker, Brandon has now turned his attention to how AI can transform B2B marketing. In an era where data-driven insights and machine learning are critical, he specializes in crafting AI-powered solutions that help businesses optimize their marketing strategies, improve customer engagement, and drive revenue growth.Brandon is also passionate about the ethical use of AI in business. As a consultant, he works with organizations to ensure that AI implementations align with ethical standards while supporting their overall business objectives. His work ensures that AI is not only a tool for efficiency but also a force for transparency, fairness, and responsible innovation.Through his thought leadership, Brandon is helping companies navigate the intersection of AI and marketing, showing how the technology can unlock new opportunities for B2B organizations. By integrating AI into marketing strategies, he enables businesses to stay ahead in a rapidly evolving digital landscape while maintaining a commitment to ethical practices.

Brandon Lincoln Hendricks's Current Company Details
Hendricks.AI

Hendricks.Ai

View
Search Intelligence Engineer
Houston, TX, US
Website:
solarwinds.com
Employees:
1
Brandon Lincoln Hendricks Work Experience Details
  • Hendricks.Ai
    Search Intelligence Engineer
    Hendricks.Ai
    Houston, Tx, Us
  • Solarwinds
    Global Search And Innovation Lead
    Solarwinds Aug 2024 - Present
    Austin, Texas, Us
    As the Global Senior Search Lead at SolarWinds, I drive strategy and execution for paid and organic search initiatives across global markets. My focus is on enhancing brand visibility, generating qualified leads, and optimizing search performance through data-driven insights and advanced targeting techniques. I collaborate closely with cross-functional teams to align search efforts with business goals, leveraging innovative approaches in B2B marketing in the era of AI.
  • Hendricks Ppc
    Marketing, Data & Ai Consultant
    Hendricks Ppc Dec 2016 - Present
    As a seasoned professional in digital marketing, I have vast experience driving growth for retailers and brands through versatile paid search and advertising solutions. Red Bull, Universal Music Group, and Rosette Stone are just a few of the brands for which I have created and executed efficient marketing campaigns.Orchestrated efficient marketing campaigns for major brands, demonstrating proficiency in digital channels such as Search, Display, Social, Video, and Email. Employed machine learning techniques and tools like Google Search Ads 360, Campaign Manager 360, and DV360 to tailor campaigns for maximum impact.Analyzed vast datasets to derive actionable insights, optimizing campaign performance and ensuring a higher return on investment.Utilized advanced data analytics methodologies, including Marketing Mix Modeling and Multi-Touch Attribution, to assess the effectiveness and impact of media efforts.Collaborated with cross-functional teams to integrate data sources, ensuring a holistic view of customer behavior and campaign performance.Managed a diverse portfolio of clients across B2B, DTC, and E-commerce sectors, showcasing expertise in data-driven marketing strategies.
  • Merkle
    Global Paid Search Director
    Merkle Jan 2022 - Dec 2023
    Columbia, Md, Us
    Inspiring and directing cross-functional teams and agency partners to drive business success, with a focus on managing and allocating search investments to maximize media budgets across geographies and support full-funnel initiatives to achieve global performance and branding objectives.Adopting a data-driven strategy, utilizing insights from research and measurement to enhance search engine efficacy and efficiency, as well as refining campaign structure, audience segmentation, and bidding techniques to uncover growth opportunities.Collaborating closely with SEM and channel partners, such as Google, Microsoft, and Adobe, to drive marketing strategy and performance reporting.
  • Gold Hydrogen
    Founder / Marketing & Programmer ( Aquired By Private Equity Firm )
    Gold Hydrogen Jan 2009 - Nov 2016
    Conceptualized and launched Gold Hydrogen, a pioneering digital solutions company focused on creating innovative mobile applications and web platforms for diverse industries.Led a global team across the US, India, and Singapore, focusing on the development and engagement of mobile applications and web properties.Demonstrated proficiency in programming with languages such as Objective C, Swift, and Python, contributing directly to the hands-on development of mobile and web applications.Achieved business objectives and drove long-term profitability through the coordination of new marketing initiatives, partnerships, and a data-driven methodology.Implemented agile methodologies to streamline product development, ensuring timely releases and high-quality user experiences.Secured partnerships with major tech giants, including Apple and Google, to enhance app visibility and distribution.Facilitated the acquisition of Gold Hydrogen in 2016, ensuring a smooth transition and integration of products and teams.

Brandon Lincoln Hendricks Education Details

  • Texas State University
    Texas State University
    Psychology

Frequently Asked Questions about Brandon Lincoln Hendricks

What company does Brandon Lincoln Hendricks work for?

Brandon Lincoln Hendricks works for Hendricks.ai

What is Brandon Lincoln Hendricks's role at the current company?

Brandon Lincoln Hendricks's current role is Search Intelligence Engineer.

What is Brandon Lincoln Hendricks's email address?

Brandon Lincoln Hendricks's email address is br****@****ppc.com

What schools did Brandon Lincoln Hendricks attend?

Brandon Lincoln Hendricks attended Texas State University.

Who are Brandon Lincoln Hendricks's colleagues?

Brandon Lincoln Hendricks's colleagues are Antalon Jackson Jr., Reybax Yer, Eran Kimchi, Farzad Battiwalla, Lukas Belza, Jerome Gil, Rea Hamilton.

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