-Lead all brand positioning, creative and video development, GTM strategy and project lead for SMB marketing and sales consulting firm WhatIf?-Serving multiple clients in diverse industries such as transportation, aviation, healthcare, technology, and more, lead the video production, sales enablement content, and strategic consulting support on building out “Proven Process” for sales, operations, marketing, and recruitment teams

LEADERSHIP: Head up a combined team of 7 content, social, and creative wizards to lead the nation's 2nd largest (by volume) retail mortgage lender's corporate social media, PR, microcontent video production and graphic design studio programs to support our overall brand strategy.

LEADERSHIP: Lead brand transformation refresh including strategy, architecture, creative, positioning, logo and content marketing as well as advertising. Launched and lead company-wide paid and organic social media deployment program for brand awareness, SEO and lead generation (GO Social). Oversee content marketing and creative services team and design, copy write, animate, edit video for demand and lead generation activities across B2B, B2C retail, online, and partnership sales channels. Create and lead company-wide employer brand and recruitment marketing, advertising, company store (GO Zone) and reputation programs. Oversee CRM content creation, digital marketing and remarketing campaigns, company blog, and sales enablement activities.RESULTS: 103% increase in brand awareness viewership across all social media, 68% increase in total engagements through content marketing, 153% increase of website referral traffic from LinkedIn, 79% increase of website referral traffic from Facebook, +137,000 combined network reach of social media followers from GO Social program.

LEADERSHIP: Led the firm's first national employer brand and recruitment marketing strategy including brand value prop creation, career website design, social media, hiring events, talent brand reputation and SEO. Built the company's first corporate paid and organic social media marketing program as well as >$2M influencer marketing program which led to the construction of an internal marketing agency "2 Degrees."RESULTS: 2X winner Top Places to work, campaign to win Glassdoor's #5 Top Ranked CEO during pandemic, 172% increase in career site traffic, 46% increase in LinkedIn followers, avg. 6.5% influencer marketing content engagement + 20M impressions resulting in 5X lead generation helping to contribute to largest funded volume month in company's history of $15B.

LEADERSHIP: Led and launched company's first employer brand with activation sites including career site design, social media, hiring events, talent brand reputation sites and more. Created content to establish company-wide storytelling and C-suite leadership brand. Built early career development program (Accodemics) and led social media and branding efforts to grow and scale program by 3X headcount. Built and led innovations and intrapreneurial think-tank program alongside CFO (Bold Ideas) as well as led enterprise-wide employee engagement program and associated internal communications (Vitals).RESULTS: 2X increase in time spent on career site and helped facilitate hiring hundreds of RNs and technologists, 3X winner Best Places to Work in Seattle, 2X Winner WayUp Best Internship Program recipient.

LEADERSHIP: Designed Airgas’s (F500) first employer brand (A Super Opportunity Awaits) and led all event marketing, social media marketing, and on-site recruiter training + career fair recruitment for >50 multinational campus career fairs and student info session presentations to hire management trainees. Designed all email campaigns for talent pool communications and recruitment marketing. Led ATS system upgrade during 18-month build, training, and implementation, subsequently taking over as lead ATS Admin. Managed reputation across Facebook, Glassdoor, CareerBuilder, Indeed and niche talent brand sites (i.e. HirePurpose).RESULTS: Winner of Forbes Most Admired Companies, 3x increase in time spent on site with 2X decrease in cost to hire due to quality of informed candidate and reduction in new hire churn.