As the Director of Marketing at UASI, I lead a dynamic team in strategizing and executing comprehensive marketing plans that effectively communicate the unique values of UASI’s solutions to the healthcare industry. My role involves overseeing all aspects of marketing strategy—from digital campaigns and social media outreach to content creation and brand management.Key responsibilities include:Developing and implementing innovative marketing strategies that enhance brand awareness and market penetration.Leading cross-functional teams to drive marketing efforts that align with UASI's business goals and objectives.Analyzing market trends and adapting strategies to maximize opportunities and ROI.Managing budgets and resources to deliver efficient and effective marketing campaigns.Fostering strong relationships with media, stakeholders, and industry partners to enhance business development.I am passionate about transforming insights into actions and committed to not just meeting, but exceeding our marketing goals. Through collaboration and leadership, I aim to propel UASI to new heights in the healthcare sector.

Built www.gravityplus.com - Led a cross-functional team, achieving a 150% increase in social media engagement.Boosted web traffic by 163% through in-house landing pages, video content, and social campaigns.Developed B2B partnerships and brand awareness strategies with TV, Radio, NFL, MLB, and NCAA affiliates.

Developed lead-generation marketing strategies using new media and digital tools.Delivered strategic and tactical media acquisition campaign programs, along with supporting sales through digital engagement, CRM tracking, site visits, and monthly analytics.Managed in-house creative efforts and maintained agency relationships by setting goals, providing media assets, offering performance feedback, and overseeing budgets.Achieved a remarkable one-year increase in web traffic by 587% and a substantial growth of Display/PPC by over 4400%.Collaborated with Sales to curate content, resulting in over $16MM in sales in 2021.

Developed complete brand identities and strategies for Healthcare, Government, and Educational clients.Executed innovative marketing and PR plans, managing various collateral materials.Efficiently manage project timelines and communications with clients.

Managed web and social media content.Achieved a 63% increase in visitor traffic and accelerated new product growth by 70% through the direction, design, and development of visually appealing and highly interactive websites.Ensured brand consistency and provided direct access to requested materials for both B2B and B2C prospects.Created creative offers, sales pages, HTML emails, ad banners, promotional headers, sweepstakes, and various online promotions that successfully increased traffic to partners.Reduced cycle time by 50% by establishing and maintaining detailed digital image repositories.Implemented template-based solutions to streamline future design builds.

Managed and coordinated both internal and agency projects from concept to completion.Collaborated with internal and external clients to create a vision and develop imaginative designs that met stated requirements while implementing unique solutions to handle concurrent commitments effectively.Built, motivated, and directed design and production teams to ensure maximum productivity and creativity.Regularly coordinated with third-party design firms, consultants, and vendors to meet project requirements within tight timelines and budgets.Developed and delivered highly effective sales and marketing presentations, resulting in the acquisition of new clients and revenue growth for the sales and marketing teams.

Provided creative strategy, branding, and video services to Proctor & Gamble R&D teams (fabric care) for New Product Launches.Executed digital marketing services contracts encompassing lead generation, creative content, graphic design, branding strategy, web design, branding, video production, music production, social media management, and more.Enhanced companies' online brand presence with a professional edge.Developed and implemented digital marketing materials and campaigns that effectively generated leads and increased sales.

Vice President of Communications. Created and developed digital marketing materials (web, email, and print) as well as multiple free-standing signage (Welcome to Pleasant Ridge, parking, etc,) throughout the community. Participated in Community Council meetings and supported the various initiatives with a focus on community businesses and safety.

Filmed and edited footage for NFL Coach Marvin Lewis | Special Teams Coach Darrin Simmons. Created multiple highlight reels for NFL players. Edited footage to be sent to opposing NFL teams week-to-week / game by game.

Developed innovative and engaging concepts for LMS platforms and all client commitments under the direction of the business. Conducted conceptual exploration of design alternatives, presenting findings in meetings and participating in critiques to enhance designs and drive growth. Refined concepts, prepared prototypes and designs for client presentations, and explained and substantiated both existing and potential design directions • Served numerous high-profile clients, including GE, US Navy, Cintas, Provident Financial Solutions, and FedEx, while gaining broad print, web and video production experience. • Performed industry and competitive research to enhance the design process and increase success rates for various client projects. • Successfully organized, prioritized, and managed multiple projects and teams in a deadline-driven environment.