• Generated >$300M in revenue by managing the development and execution of the largest revenue digital marketing campaigns each year (examples: Black Friday / Cyber Monday, Seasonal Sales, Friends and Family Events) by diligently pushing for perfection in creative process, holding all teams accountable to deadlines, and providing flawless QA and execution. • Created reporting tools using Adobe Omniture, Workspace, and Report Builder used by leadership, production, marketing, creative and site merchants to report on key site metrics. Provided recommendations and insights from reports to influence direction and decisions at a leadership and executional levels.• Increased teamwork and efficiencies by creating new processes and trained employees on day-to-day internal tools (site and email CMS, promotion creation engine, etc.) as well as project management systems (Asana, Workfront and Wrike). • Coordinated with leadership, senior creative, marketing, content developers, and central support teams, ensuring brand’s goals were met and advising on best strategies. • Facilitated working groups and meetings to influence and implement digital best practices, placements, and timelines to create the optimal customer experience, driving demand and increased conversion. • Cultivated vendor relationships by developing tools and process, training employees, and leading meetings that led to more efficient process, faster turnarounds and increased capabilities and functionalities across all teams. • Team leader of up to 4 direct reports responsible for executing digital commercial plan objectives across multiple channels. Helped reach long-term goals through open conversations, coaching, teaching, providing and stretch projects.• Production owner of personalized batch and lifecycle emails, app development, and loyalty / cardmember initiatives. Drove development and implementation of personalized email, increased conversion by 15%.

• Developed A/B testing strategies with brand and cross-functional partners, gathering data and learning about customer behavior, new technology, vendors, and strategies.• Collaborated daily with cross-functional teams, including marketing, copy, design, developers, and merchandising, to ensure flawless execution of all projects.• Represented Banana Republic in cross brand working group, identifying and fixing promotional errors. Developed, tested, and instituted new working process as well as bug fixes and new features for promotion creation engine.• Managed 2 direct reports and helped train new employees. Conducted weekly meetings to discuss workload, pain points, career development, and goals.

• Created and managed promotions for North America and managed day-to-day business needs.• Wrote briefs for both email and site promos on a weekly basis while developing promo strategy, process, and concepts.• Developed and led brand partnership campaign and worked closely on several high visibility and important promotions.• Collaborated daily with production, creative, merchandising and brand teams, executing promotional strategies.• Proofread and completed quality assurance on daily emails, site assets and other promotional campaigns.

• Headed multiple projects for wholesale graphics and fixtures in over 2K dealers nationwide.• Created and executed rollout plans with managers and directors for company’s biggest marketing spend.• Facilitated communication between sales reps, vendors, and corporate directors.• Spearheaded and drove over a dozen different projects and initiatives while meeting all deadlines and budgets.

• Wrote and fulfilled POs for apparel items distributed to retailers across the country.• Coordinated designs and orders with graphic artists.