Creative, Analytical, and Impactful Digital Marketer that specializes in acquisition of new customers, increasing site traffic, improving the return on ad spend, and increasing revenue.Varied and well-balanced experience in planning, executing, and optimizing multi-channel digital marketing strategies. With a strong analytical background, I have been able to consistently pinpoint and focus marketing budgets on the highest returning ads and improve upon their respective performance (online revenue, site traffic, lead generation/customer acquisition). Key Contributions• Created, managed, and optimized an ongoing lead generation strategy that acquired over 3,000 new customers• Generated ongoing awareness campaigns that brought a consistent and reliable source of new traffic at a lower cost per click • Drove implementation of digital ad strategies that increased total various channel revenue by over 20% each year