Apparel brand supporting the dynamic peak performances of casual to competitive athletes. Soft-launched in March '24 by Siras Performance Pty Ltd.

Board Member for ACNC registered non-profit working to make an impact in the disability sector and wider community.

Strategic partnerships and advisory for early-stage and established businesses.

Magic Innovations operated as a multimedia marketing and content creation studio from 2004-2020. The name is now used for a Trust.

Led and developed start-up remote/WFH doctor clinic from ideation through to launch and handover. My Clin supports metro and rural patients across Australia through telehealth video consults with Australian registered Doctors via your mobile phone or computer.

XR:WA is about exploring opportunity and possibility. XR:WA was designed to align with Revelation’s film, industry and academic programs while providing a unique stand-alone event made up of a vibrant slate of conference, B2B, public expo and 10-days of exhibition activity across Perth and Fremantle.It featured:• VR/XR, AR, AI/machine learning and moving image art.• New locally, nationally and internationally developed independent screen-basedgames and science, technology… Show more XR:WA is about exploring opportunity and possibility. XR:WA was designed to align with Revelation’s film, industry and academic programs while providing a unique stand-alone event made up of a vibrant slate of conference, B2B, public expo and 10-days of exhibition activity across Perth and Fremantle.It featured:• VR/XR, AR, AI/machine learning and moving image art.• New locally, nationally and internationally developed independent screen-basedgames and science, technology and start-ups.• Computer animation, visual effects and motion capture exhibition anddemonstrations.• Associated and hybrid artforms and offshoots.It explores business, art, entertainment, technology, campus-based research, education,industry and provides practitioners with a window to the application of these elements acrossthe broader spectrum of screen-based activity.It provides a market floor where active business may be done, where screen practitionersmay explore new ideas and new perspectives, where industry can explore new applications andwhere the the public may explore the diversity of the Western Australian immersive and interactive sectors. Show less

Lead all areas of startup company operations including sales & marketing, account management, recruitment, project management and accounting. Serviced diverse industries including marketing, training & entertainment• Handle tasks of playing the lead role in the pitching, project management, execution and delivery of video, interactive, mobile, VR/AR and web projects• Worked direct with startups and SMEs as well as in collaboration with advertising agencies, production companies and… Show more Lead all areas of startup company operations including sales & marketing, account management, recruitment, project management and accounting. Serviced diverse industries including marketing, training & entertainment• Handle tasks of playing the lead role in the pitching, project management, execution and delivery of video, interactive, mobile, VR/AR and web projects• Worked direct with startups and SMEs as well as in collaboration with advertising agencies, production companies and studios• Produced, directed and or account managed works for brands including Google, Northern Territory Government, Red Bull, The Brand Agency, Western Sydney University, Stella McCartney, Camilla, Will O Rourke and Semi Permanent• Responsible for receiving and scoping project briefs from client, as well as reporting to collaborators, internal and external stakeholders throughout all stages of the project including project outcomes with data analytics• Direct and manage software product development including QA, UAT, App Store & Google Play store releases• Executive producer and VR camera technician of the critically acclaimed cinematic VR film ‘VIA ALICE.’ Received 2x critically acclaimed reviews by The Sydney Morning Herald and 10x page coverage in Acclaim Magazine for the world premiere at the Red Bull Music Academy Weekender Sydney 2017.• Produced and directed Australia's first cinematic VR film in the action/thriller genre (Gone in 360 Seconds).• Produced and co-directed the world's first interactive, data-driven live action virtual realitytraining simulation for paramedic trainees as featured on Channel 7 News, Healthcare IT News & News Medical• Produced and filmed the world's first 3D 360 virtual reality wedding• Led the concept development, creation direction and product management of Virtual Guest's interactive platform prototype through to various sprints thereafter• Perform advanced 3D virtual reality video editing such as stitching, compositing and stabilizing. Show less

Guest lectured and presented to industry, third year and post-graduate students on the topics of marketing, innovation, start-ups, business and immersive technology such as virtual reality.

Boutique music artist & event management, promotion and touring. Activated underutilised warehouses, gardens, courtyards, basements, rooftops, shopping malls and licensed venues in and around Perth. Curated for State of the Art Music Festival 2012-2013.