• Spearheaded the strategic launch of Statis Cannabis's inaugural Bronx location, managing all facets from construction oversight to operational setup. Successfully hired, trained, and led a diverse team of 30+, establishing robust standard operating procedures to ensure seamless operations.• Elevated brand visibility and corporate identity through dynamic media engagements, conducting key TV and newspaper interviews that significantly bolstered public relations outcomes.• Engineered advanced data analytics frameworks utilizing Headset, Dutchie, and Alpine IQ, enhancing data-driven decision-making processes.• Optimized customer engagement strategies through Alpine IQ, spearheading targeted email and text message campaigns; additionally, supervised and mentored the marketing manager to align marketing initiatives with corporate objectives.• Forged strategic partnerships with a top-tier PR firm to amplify launch publicity and sustain media coverage, effectively communicating brand launches and ongoing operations.• Innovated and launched a hybrid delivery service (Van, Bike, and Walking), integrating OnFleet and systems, expanding customer reach and service delivery capabilities.• Led advocacy and communication efforts at community board hearings, playing a pivotal role in articulating the company’s mission and addressing local concerns, which facilitated the successful introduction of new locations.• Directed comprehensive product procurement strategies, ensuring a varied and premium product assortment to meet diverse customer needs and drive business growth.

• Commanded operations across three high-performing dispensaries, overseeing daily activities and driving strategic initiatives for a workforce exceeding 70 employees.• Mentored and developed Assistant Managers, instilling a culture focused on revenue growth, exceptional service quality, and consistent operational excellence.• Championed the launch of pioneering dispensary-based delivery services, enhancing customer accessibility and operational efficiency.• Delivered critical business insights through daily analysis and reporting using Leaf Logix analytics across all locations, guiding data-informed business decisions.• Collaborated closely with company owners to inaugurate the Peoria outlet, formulating and executing comprehensive policies, marketing campaigns, and operational tactics.• Directed a swift and successful transition of three dispensaries from medical to recreational sales, adapting swiftly to regulatory changes with minimal lead time.• Achieved remarkable revenue growth, doubling Sedona’s sales within three months and quadrupling them within a year, demonstrating exceptional leadership and business acumen.

• Led a team of 35, managing recruitment, training, and payroll, while fostering a high-performance culture that aligned with strategic objectives.• Developed and implemented sophisticated analytical reports forecasting business trends, guiding decision-making processes and operational adjustments.• Expertly managed procurement and inventory control, ensuring high-quality products were acquired at optimal prices to meet customer demands.• Oversaw the dual operations of the smoking lounge and dispensary, significantly enhancing customer engagement and retention through effective space utilization.• Orchestrated a series of engaging dispensary events, from daily to annual scales, boosting community involvement and brand visibility.• Innovated and disseminated cutting-edge marketing materials, both in-house and for external distribution, enhancing brand recognition and outreach.• Enhanced staff performance and sales metrics through weekly budtender training and competitive initiatives, achieving a 20% increase in monthly revenue gains.• Initiated and led event nights at the lounge, revitalizing underperforming days into peak traffic events, thereby maximizing profitability.• Continuously monitored, assessed, and enhanced operational and financial procedures, reporting outcomes to senior management to inform strategic planning.• Conducted detailed employee evaluations, offering constructive feedback and identifying areas for development to align with company goals.• Ensured rigorous adherence to health and safety regulations, maintaining compliance with all company policies and legal standards.

• Spearheaded a comprehensive rebranding initiative for MedMar, transforming it into LUX and driving a 47% year-over-year increase in customer base through strategic marketing and brand positioning.• Authored, revised, and maintained essential marketing materials, providing expert guidance on innovative strategies and efficient budget management to maximize ROI.• Identified, vetted, and forged partnerships with key industry players; recruited and managed a talented team of remote designers and writers to enhance brand presence.• Engineered and led large-scale community engagement events, including research studies, blood drives, and cleanups, elevating brand community integration and social responsibility.• Developed and launched a state-of-the-art dispensary website and online ordering platform using WordPress, significantly improving customer access and operational efficiency.