I specialize in helping local service businesses grow their online presence through custom websites, SEO, online ads, and automated marketing strategies. My proven approach is designed to drive measurable results—whether that means attracting more clients, increasing revenue, or enhancing customer engagement. By integrating web design with marketing automation, plus driving traffic with performance-driven SEO and online ads, I help local businesses turn their websites into 24/7 sales engines that convert visitors into loyal customers.

✓ Led UX strategy, web development, and experimentation for serenova.com✓ Generated 890 assisted leads and 161 direct leads through ad efforts in one year, at a cost of $99.85 per Sales Qualified Lead (SQL) for a product worth more than $25,000 in average Lifetime Value (LTV)✓ Increased average monthly commercial site visitors by 76% in my first year through SEO and digital advertising✓ Managed two domain name changes without any loss of organic SEO traffic or keyword rankings✓ Increased average monthly organic search visits by 301.9% within 1.5 yearsYou can find a written endorsement of my work from my manager, the VP of Marketing at Serenova at the time, in the Recommendations section on my LinkedIn profile.

I performed a variety of SEO tasks for clients in the eCommerce space. My job included:✓ consultation calls with clients to discuss their business and assess search opportunities✓ technical optimization of their sites and site assets✓ comprehensive site audits to discern performance across the scope of SEO factors✓ competitive analysis exploring key metrics like social media presence and backlink quality✓ proposing timelines for resolving issues, completing on-site SEO, and developing off-site efforts✓ on-site optimization, including keyword research for use in updated meta code and page content✓ off-site optimization, including social media planning and link-building with original content and a blogger/influencer outreach strategyYou can find written endorsements of my work in this role, from both my team lead and the Director of Marketing & Creative Services I worked under, in the Recommendations section on my LinkedIn profile.

As a member of the technical support staff, it was my job to:✓ troubleshoot web site issues including code errors, SSL implementation and platform functionality✓ work in call, ticket, or chat queues depending on the distribution of contacts at a given moment✓ deliver helpful & enjoyable experiences to customers seeking assistance with our technology✓ create system of templates for faster resolutions to common issues with clearer responsesYou can find written endorsements of my work in this role, from both my team lead and the Director of Customer Support I worked under, in the Recommendations section on my LinkedIn profile.

I began at Corvalent as a Marketing Assistant and was promoted to Marketing & Web Coordinator. My responsibilities included:✓ designing and managing marketing assets including sales sheets and technical support materials✓ wireframing and project management for design and development of a new web site✓ planned and provided assets for our presence at various trade shows✓ managing social media and web presenceYou can find written endorsements of my work in this role, from both my supervisor and a colleague from the sales department, in the Recommendations section on my LinkedIn profile.

My time at ULK began as a web design internship, and expanded to include numerous marketing responsibilities. These included:✓ designing and maintaining two web sites for the organization✓ brainstorming with the head of the organization on public speeches, including drafting them✓ project managing a year-long marketing initiative with an outside marketing agency✓ designed and wrote copy for fifteen or more brochures on agency services and programs✓ as the CEO's speechwriter, drafted seven speeches for events including the ULK's annual fundraisers and gala as well as city and partner events✓ during 2008 coordinated our "Take Your Life Off Pause"​ marketing campaign, including event planning for a gala fundraiser, web content, an annual report, billboards, and other signage The annual report and website created for the campaign mentioned above earned accolades at that year's meeting of the National Urban League and affiliates. Several other local league affiliates adopted our report design to use in their own annual reports, about pages, and beyond. You can find written endorsements of my work in this role, from both my supervisor and the CEO of the organization during my tenure, in the Recommendations section on my LinkedIn profile.

I worked at my college newspaper for several years in virtually every capacity. My contributions included:✓ writing news stories, entertainment pieces, features, commentaries, and editorials✓ produced weekly restaurant review column “Holes in the Wall”✓ as editorial board member, helped decide editorial positions on issues✓ edited all newspaper content according to AP style and wrote headlinesYou can find written endorsements of my work in this role, from both the Managing Editor and Editor In Chief I worked under, in the Recommendations section on my LinkedIn profile.