LeadCrossing helps businesses find customers using online advertising.Responsibilities Include: • Setting overall strategy and company vision • Creating company culture • Staff decisions for sales and operations • Budget creation and oversight

MH Marketing helps manufactured home community owners and operators find customers using online advertising.Responsibilities Include: • Setting overall strategy and company vision • Creating company culture • Staff decisions for sales and operations • Budget creation and oversight See less

Successfully managed and coordinated all marketing and advertising efforts from concept through completion for 130 communities nationwide. Worked closely with in house marketing team, external advertising agencies, freelancers and regional managers to create vision, concepts and consistently meet deadlines and requirements. Developed new methods of tracking to improve prospect response and ROI.Key Achievements: • Developed ad tracking systems and metrics to maximize results while reducing advertising expenses by 35%. • Increased new leads by 24% year over year. • Successfully launched rebranding campaign with custom marketing materials for 130 communities. • Managed online marketing efforts including keyword research, Pay Per Click, SEO and SEM. • Increased year over year website traffic by 62%. • Coordinated marketing efforts through newspaper, radio, TV, outdoor and the Internet. • Approved vendor invoices to ensure a seamless marketing and advertising process.

Translated concepts into solid marketing campaigns through newspaper advertisements, outdoor, display, Internet and direct mail materials. Created design themes for various programs and product launches. Directed the creation of presentations, in house videos and monthly newsletters. Key Achievements: • Directed all advertising and marketing for major departments containing more than eighty programs. • Developed brochures, mailers and promotional pieces from concept through production. • Coordinated with printers and mail houses from quote/bid through distribution. • Managed annual marketing and printing budgets.

Created designs for marketing and collateral materials. Met with clients to assess needs and present concepts. Coordinated with vendors to ensure correct production of four color process printing. Worked in direct sales with clients such as medical offices and large car dealerships.Key Achievements: • Responsible for graphic design for both in-house and client projects. • Worked directly with clients to develop designs and campaigns. • Worked part-time in sales with clients ranging from orthodontists to large automobile dealerships.