Brandon Micko

Brandon Micko Email and Phone Number

Vice President Marketing @ Leap
Tampa, FL, US
Brandon Micko's Location
Tampa, Florida, United States, United States
Brandon Micko's Contact Details
About Brandon Micko

Start-up and scale specialist. Results-driven Marketing and Operations executive and leader with balanced approach to strategy and process and a proven track record of identifying market fit and scaling businesses for sale. Inspirational team builder and change agent who employs a people, process, technology philosophy to minimizing friction and increasing revenue velocity. Extensive experience at all life cycle stages of business across SaaS, CPG, restaurant, and service businesses.

Brandon Micko's Current Company Details
Leap

Leap

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Vice President Marketing
Tampa, FL, US
Website:
leaptodigital.com
Employees:
156
Brandon Micko Work Experience Details
  • Leap
    Vice President Marketing
    Leap
    Tampa, Fl, Us
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  • Cake By Mad Mobile
    Head Of Marketing
    Cake By Mad Mobile May 2023 - Present
    Tampa, Florida, Us
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  • Lavu Inc.
    Vice President Operations And Marketing
    Lavu Inc. Oct 2021 - Apr 2023
    Albuquerque, Nm, Us
    Lead Marketing, Revenue Operations, Onboarding, Fulfillment and IT to scale business and position for sale. Identify ICP and core product offerings, establish pricing and SaaS/payments revenue model, identify channel strategies, drive LTV to CAC above 5X, create single source of customer truth, restructure org for scale not speed, create replicable processes with expected outcomes and implement technology for scale.Lavu is the world’s leading mobile point-of-sale system for restaurants. Used in more than 80 countries, Lavu is a full-featured iPad-based POS system designed exclusively for restaurants and bars. Lavu was the first iPad point of sale in the Apple App Store and continues to offer the latest in features and functionalities. Features include flexible payment-processing solutions, an intuitive interface, and Lavu's business management suite for all reporting needs. Lavu is ideal for all food and drink establishments, streamlining operations to simplify management and improve the customer experience.
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  • Homee, Inc.
    Vice President Marketing
    Homee, Inc. Feb 2018 - Oct 2021
    Tampa, Florida, Us
    Led all facets of Marketing from seed to Series B rounds, adjusting strategies and tactics as business needs evolved and targets shifted from B2C to B2B to B2B2C and from service to SaaS model. Set budgets and strategies for branding, lead generation, SEO/SEM, social, PR, customer service, in-app communications, and email. Targeted homeowners, SFR and multi-family property managers, insurance carriers and service providers with digital-first programs.HOMEE is the leading technology platform for connecting insurers, policyholders, and skilled service providers in the claims process. The HOMEE platform, in combination with a premier registered network of 18,000 contractors, is utilized by leading firms in the insurance and warranty sectors to dramatically improve cycle times.HOMEE is quickly becoming a leader in the insurance industry, facilitating both scheduled and emergency mitigations and repairs. The Company has raised $35 million in capital to date and counts as investors leading insurance companies such as State Farm Ventures, Liberty Mutual and The Hartford.
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  • Bonefish Grill
    Director Of Marketing Communications
    Bonefish Grill Dec 2015 - Nov 2017
    Us
    Spearheaded all marketing communications, including advertising, digital and social, merchandising, direct mail, FSIs, TV, radio, and out of home, including leading all creative agency activities. Oversaw all PR, including leading all PR agency’s activities. Worked closely with media team to create optimal media plan to meet marketing objectives. Built annual calendar support plan. Negotiated agency contracts.
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  • Burger King Corporation
    Director Of Marketing Communications
    Burger King Corporation Jan 2014 - Sep 2015
    Miami, Fl, Us
    Led North America marketing communications team and agencies, overseeing all national and local communications across TV, radio, merchandising, PR, coupons, and billboards for this large QSR brand. Supervised advertising and merchandising budgets totaling more than $30,000,000 annually. Headed franchisee marketing council and presented new segmentation strategy at national convention.
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  • Bob Evans Farms, Inc.
    Director Of Marketing, Innovation And Off-Premise
    Bob Evans Farms, Inc. Jul 2009 - Jan 2014
    New Albany, Ohio, Us
    Mined consumer insights to position and develop motivating food platforms driving transactions and building check YOY. Oversaw launch, lifecycle, merchandising and advertising of promo windows, and kids’ programs and carry-out businesses to beat YOY sales. Led teams and developed direct reports to best-in-class performance.
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  • Elmer'S Products, Inc.
    Brand Manager, Innovation And International
    Elmer'S Products, Inc. Jun 2005 - Jul 2009
    Westerville, Ohio, Us
    Identified, developed and executed new product innovation from conception to market introduction by gathering consumer insights, championing vision, managing timelines, and coordinating internal and external teams across job functions. Developed Elmer’s-branded and licensed products and drove their placement in U.S. and E.U. countries.
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  • Isa Sales, Inc
    Marketing Manager
    Isa Sales, Inc Oct 2001 - Jul 2003
    As the proprietary distributor of top automobile brands like Audi and Mercedes-Benz throughout the Netherlands Antilles, Isa Sales, Inc. serves as the holding company for a car dealership, leasing company and service station. Developed marketing plans for each product line, including brand strategies, forecasts, budgets, promotion and pricing strategies, advertising and media plans, and competitive analysis. Directed ad agency in creation of advertising media in English, Dutch, and Papiamentu.
  • Turner Broadcasting/Cnn
    Associate Producer
    Turner Broadcasting/Cnn Jun 2000 - Oct 2001
    Atlanta, Georgia, Us
    Supervised cross-functional teams across operations, field ops, facilities and talent to produce content and programs for Cartoon Network LA and CNNSB. Marketed growing Student Bureau (SB) brand. Selected as one of six college grads nationally to rotate through different divisions of Turner Broadcasting and CNN to specialize in modes of production, marketing, and public relations. Led development of Cartoon Network LA’s upfront presentation, branding initiative targeted at media buyers. Collaborated with UNICEF to establish SB schools in four countries, doubling CNNSB’s international presence.
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  • Cornerstone Advertising & Design
    Associate Producer
    Cornerstone Advertising & Design May 1997 - Jan 1998
    Beaumont, Tx, Us
    Representing such clients as Market Basket and TexJoy, Cornerstone is a premier advertising agency in Southeast Texas. Scripted, directed, and edited videos and ads as integrated pieces of integrated media campaigns. Directed budgeting and coordinating of creative and production teams to execute on schedule.
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Brandon Micko Skills

Consumer Products Brand Management Customer Insight Cross Functional Team Leadership Competitive Analysis Account Management Brand Development Sales Sales Management Marketing Management Market Planning Strategic Planning Food Marketing Strategy Team Leadership Segmentation Product Management Market Research Fmcg Retail Marketing Research P&l Management Income Statement Strategy Product Marketing Marketing Management Leadership Pricing Market Analysis Forecasting Product Development Digital Marketing Direct Marketing Integrated Marketing Marketing Communications Positioning Product Launch P&l Trade Marketing Brand Awareness Sales Operations Advertising Customer Service Team Building Public Relations Food And Beverage

Brandon Micko Education Details

  • The Ohio State University Fisher College Of Business
    The Ohio State University Fisher College Of Business
    Marketing And Finance
  • The University Of Texas At Austin
    The University Of Texas At Austin
    Communications

Frequently Asked Questions about Brandon Micko

What company does Brandon Micko work for?

Brandon Micko works for Leap

What is Brandon Micko's role at the current company?

Brandon Micko's current role is Vice President Marketing.

What is Brandon Micko's email address?

Brandon Micko's email address is br****@****ans.com

What is Brandon Micko's direct phone number?

Brandon Micko's direct phone number is +161456*****

What schools did Brandon Micko attend?

Brandon Micko attended The Ohio State University Fisher College Of Business, The University Of Texas At Austin.

What skills is Brandon Micko known for?

Brandon Micko has skills like Consumer Products, Brand Management, Customer Insight, Cross Functional Team Leadership, Competitive Analysis, Account Management, Brand Development, Sales, Sales Management, Marketing, Management, Market Planning.

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